概略介紹兩種主要的智慧出價策略類型：盡量爭取轉換、盡量提高轉換價值，以及可套用至廣告活動的不同方式。
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盡量爭取轉換和盡量提高轉換價值
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上次更新時間：2025-08-21 (世界標準時間)。
[null,null,["上次更新時間：2025-08-21 (世界標準時間)。"],[[["\u003cp\u003eSmart Bidding utilizes machine learning to optimize bids in real-time, based on a variety of signals to help you achieve your specific goals.\u003c/p\u003e\n"],["\u003cp\u003eMaximize Conversions is an automated bidding strategy that automatically sets bids to help you get the most conversions for your campaign while spending your budget.\u003c/p\u003e\n"],["\u003cp\u003eMaximize Conversion Value focuses on getting you the most conversion value possible within your set budget by automatically finding an optimal CPC bid for each auction.\u003c/p\u003e\n"],["\u003cp\u003eTarget CPA (tCPA) lets you set an average amount you're willing to pay for a conversion and helps you get more conversions at or below that target.\u003c/p\u003e\n"],["\u003cp\u003eTarget ROAS (tROAS) lets you set a target return on ad spend and helps you get more conversion value while trying to achieve your target.\u003c/p\u003e\n"]]],[],null,["# MaximizeConversions & MaximizeConversionValue\n\nAn overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.\n\nSee [slide deck](https://services.google.com/fh/files/misc/smart_bidding_episode_2.pdf).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]