Upgraded URLs
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Upgraded URLs provide greater
control and specificity over how you define the landing page and tracking parts
of your final URLs.
Previously, destination URLs
specified which part of your website users land on when they click your ad. They
also encoded additional information for attributing performance back to the ad
click. Changes to the destination URL triggered an editorial review for the ad,
preventing it from running until the review was complete.
Upgraded URLs introduce shared tracking templates that separate the landing page
and tracking portions of the URL, allowing updates to tracking information
without triggering an editorial review of the ad.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eUpgraded URLs offer enhanced control over landing page and tracking elements within your URLs.\u003c/p\u003e\n"],["\u003cp\u003eDestination URLs previously combined landing page and tracking information, causing editorial reviews for any changes.\u003c/p\u003e\n"],["\u003cp\u003eUpgraded URLs utilize shared tracking templates to separate these components, enabling tracking updates without ad review delays.\u003c/p\u003e\n"]]],[],null,["# Upgraded URLs\n\n[Upgraded URLs](//support.google.com/google-ads/answer/6049217) provide greater\ncontrol and specificity over how you define the landing page and tracking parts\nof your final URLs.\n\nPreviously, [destination URLs](//support.google.com/google-ads/answer/2684490)\nspecified which part of your website users land on when they click your ad. They\nalso encoded additional information for attributing performance back to the ad\nclick. Changes to the destination URL triggered an editorial review for the ad,\npreventing it from running until the review was complete.\n\nUpgraded URLs introduce shared tracking templates that separate the landing page\nand tracking portions of the URL, allowing updates to tracking information\nwithout triggering an editorial review of the ad."]]
