Google Ads provides URL tracking features (also referred to as Upgraded URLs) that give you control over how landing pages and tracking parameters are defined in the API.
By separating the landing page URL from tracking parameters using shared tracking templates, you can update tracking information without triggering an editorial re-review of your ads.
Key components
URL tracking in the Google Ads API consists of four main fields:
- Final URLs (
final_urls): The list of standard landing page URLs where users arrive after clicking your ad. - Tracking template (
tracking_url_template): The template that defines tracking parameters and formats the final redirect destination using the{lpurl}tag. - Final URL suffix (
final_url_suffix): Parameters appended directly to the end of your landing page URL to track landing page activity. - Custom parameters (
url_custom_parameters): Key-value pairs used to dynamically populate custom tags within your tracking templates (for example,{_promoCode}).
Next steps
- Learn more about Upgraded URLs in the Help Center.
- Read the Serving URL expansion rules guide.