广告系列内实验用于测试单个广告系列内的特定功能。与系统管理的实验(在对照组广告系列和实验组广告系列之间分配流量)不同,广告系列内实验会根据相应功能是否已启用,在广告系列内分配流量。
此工作流支持以下 ExperimentType 值:
ADOPT_AI_MAXADOPT_BROAD_MATCH_KEYWORDS
设置
- 定义
Experiment,提供实验类型、对照组ExperimentArm和实验组ExperimentArm。每个实验组都应引用同一广告系列。 - 使用字段掩码为实验启用测试功能。对于
ADOPT_BROAD_MATCH_KEYWORDS,无需执行此操作;相反,系统会在创建实验时自动启用广泛匹配广告系列设置。 - 发送
GoogleAdsService.Mutate请求,其中包含用于创建实验和实验组的 mutate 操作,以及(如果适用)用于启用测试功能的 mutate 操作。
设置完成后,系统会在广告系列内分配流量,使 50% 的流量会看到已启用的功能(实验组),而 50% 的流量不会看到(对照组)。
Java
This example is not yet available in Java; you can take a look at the other languages.
C#
This example is not yet available in C#; you can take a look at the other languages.
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
# Create the experiment resource name using a temporary ID. experiment_resource_name = googleads_service.experiment_path( customer_id, "-1" ) # Create the experiment. experiment_operation = client.get_type("MutateOperation") experiment = experiment_operation.experiment_operation.create experiment.resource_name = experiment_resource_name experiment.name = f"ADOPT_AI_MAX Experiment #{uuid4()}" experiment.type_ = client.enums.ExperimentTypeEnum.ADOPT_AI_MAX experiment.status = client.enums.ExperimentStatusEnum.SETUP # Create the control arm. Both arms in an intra-campaign experiment # reference the same base campaign. control_arm_operation = client.get_type("MutateOperation") control_arm = control_arm_operation.experiment_arm_operation.create control_arm.experiment = experiment_resource_name control_arm.name = "Control Arm" control_arm.control = True control_arm.traffic_split = 50 control_arm.campaigns.append( googleads_service.campaign_path(customer_id, campaign_id) ) # Create the treatment arm. treatment_arm_operation = client.get_type("MutateOperation") treatment_arm = treatment_arm_operation.experiment_arm_operation.create treatment_arm.experiment = experiment_resource_name treatment_arm.name = "Treatment Arm" treatment_arm.control = False treatment_arm.traffic_split = 50 treatment_arm.campaigns.append( googleads_service.campaign_path(customer_id, campaign_id) ) # Create a campaign operation with an update mask to enable AI Max and # configure asset automation settings. campaign_operation = client.get_type("MutateOperation") campaign = campaign_operation.campaign_operation.update campaign.resource_name = googleads_service.campaign_path( customer_id, campaign_id ) campaign.ai_max_setting.enable_ai_max = True for asset_automation_type_enum in [ client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION, client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION, ]: asset_automation_setting = client.get_type( "Campaign" ).AssetAutomationSetting() asset_automation_setting.asset_automation_type = ( asset_automation_type_enum ) asset_automation_setting.asset_automation_status = ( client.enums.AssetAutomationStatusEnum.OPTED_IN ) campaign.asset_automation_settings.append(asset_automation_setting) client.copy_from( campaign_operation.campaign_operation.update_mask, protobuf_helpers.field_mask(None, campaign._pb), ) # Send all mutate operations in a single Mutate request. mutate_operations = [ experiment_operation, control_arm_operation, treatment_arm_operation, campaign_operation, ] response = googleads_service.mutate( customer_id=customer_id, mutate_operations=mutate_operations, )
Ruby
This example is not yet available in Ruby; you can take a look at the other languages.
Perl
This example is not yet available in Perl; you can take a look at the other languages.
curl
报告实验结果
由于对照组流量和实验组流量混合在单个广告系列中,因此您必须使用直接实验报告来比较对照组和实验组之间的指标。标准广告系列级报告仅显示整个广告系列的汇总指标,无法区分这两个组。
以下 GAQL 查询可用于检索 ADOPT_AI_MAX 广告系列内实验的点击统计信息。
SELECT
experiment.resource_name,
experiment.name,
metrics.clicks,
metrics.control_clicks,
metrics.clicks_point_estimate,
metrics.clicks_p_value
FROM experiment
WHERE experiment.type = 'ADOPT_AI_MAX'
应用或结束实验
评估结果后,您可以使用 ExperimentService 结束或推广实验。
- 结束:如果您对结果不满意,请使用
EndExperiment。该功能将被停用,广告系列将恢复为针对所有流量投放,而不再使用实验性功能。这是一项同步操作。 - 升级:如果您对结果感到满意,请使用
PromoteExperiment。 这会将实验性更改作为广告系列的新永久状态应用。这是一项异步操作;如需了解详情,请参阅异步错误。
由于没有单独的实验组广告系列可供转正,因此广告系列内实验不支持转正操作。