AI-generated Key Takeaways
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Google Ads offers automatic asset optimizations to improve ad strength, including image and video asset creation and optimization.
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Each asset automation has a type and a status indicating if it's enabled or disabled.
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Some asset automations are configured at the campaign level, while others are set at the ad group ad level.
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Campaign-level asset automations support various campaign types and have different default settings.
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Ad-level asset automations apply to single ads, support specific ad types, and have varying default statuses.
Google Ads provides several asset optimizations that can be performed automatically to improve the ad strength of your ads.
These range from automatically creating image assets with a preview of an ad's landing page, to optimizing video assets for different formats and different lengths.
Each asset automation setting has an asset_automation_type,
which defines the type of asset automation it represents, and an asset_automation_status,
which represents whether the automation is enabled or disabled.
Some asset automations are configured at the campaign level, while others are set at the ad group ad level.
Campaign-level asset automation settings
These configure an asset automation for an entire campaign. Not all of them are available for every campaign type: refer to the reference documentation for further details.
| Asset automation type | Supported campaign types | Default |
|---|---|---|
| FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION | Performance Max, Search | Enabled for Performance Max, disabled for Search |
| GENERATE_ENHANCED_YOUTUBE_VIDEOS | Performance Max | Enabled |
| GENERATE_IMAGE_ENHANCEMENT | Performance Max | Enabled for Performance Max, disabled for Search |
| GENERATE_IMAGE_EXTRACTION | Performance Max | The account-level Dynamic Image Extension control value. |
| TEXT_ASSET_AUTOMATION | Performance Max, Search | Enabled for Performance Max, disabled for Search |
Ad-level asset automation settings
These configure an asset automation for a single ad. Not all of them are available for every ad type: refer to the reference documentation for further details.
| Asset automation type | Supported ad types | Default |
|---|---|---|
| GENERATE_DESIGN_VERSIONS_FOR_IMAGES | DemandGenMultiAssetAd | Enabled |
| GENERATE_LANDING_PAGE_PREVIEW | DemandgenVideoResponsiveAd | Disabled |
| GENERATE_SHORTER_YOUTUBE_VIDEOS | DemandGenVideoResponsiveAd | Enabled |
| GENERATE_VERTICAL_YOUTUBE_VIDEOS | DemandGenVideoResponsiveAd | Enabled |
| GENERATE_VIDEOS_FROM_OTHER_ASSETS | DemandGenMultiAssetAds | Enabled |