Setelan otomatisasi aset

Google Ads menyediakan beberapa pengoptimalan aset yang dapat dilakukan secara otomatis untuk meningkatkan daya iklan.

Fitur ini mencakup pembuatan aset gambar secara otomatis dengan pratinjau halaman landing iklan, hingga pengoptimalan aset video untuk berbagai format dan durasi.

Setiap setelan otomatisasi aset memiliki asset_automation_type, yang menentukan jenis otomatisasi aset yang diwakilinya, dan asset_automation_status, yang menunjukkan apakah otomatisasi diaktifkan atau dinonaktifkan.

Beberapa otomatisasi aset dikonfigurasi di tingkat kampanye, sementara yang lain ditetapkan di tingkat iklan grup iklan.

Setelan otomatisasi aset tingkat kampanye

Setelan ini mengonfigurasi otomatisasi aset untuk seluruh kampanye. Tidak semuanya tersedia untuk setiap jenis kampanye: lihat dokumentasi referensi untuk mengetahui detail selengkapnya.

Jenis otomatisasi aset Jenis kampanye yang didukung Default
FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION Performa Maksimal, Penelusuran Diaktifkan untuk Performa Maksimal, dinonaktifkan untuk Penelusuran
GENERATE_ENHANCED_YOUTUBE_VIDEOS Performa Maks Aktif
GENERATE_IMAGE_ENHANCEMENT Performa Maks Diaktifkan untuk Performa Maksimal, dinonaktifkan untuk Penelusuran
GENERATE_IMAGE_EXTRACTION Performa Maks Nilai kontrol Ekstensi Gambar Dinamis tingkat akun.
TEXT_ASSET_AUTOMATION Performa Maksimal, Penelusuran Diaktifkan untuk Performa Maksimal, dinonaktifkan untuk Penelusuran

Cuplikan berikut menunjukkan cara menyetel setelan otomatisasi aset ke OPT_IN untuk kampanye PMax:

Java

// Configures the optional opt-in/out status for asset automation settings.
.addAllAssetAutomationSettings(ImmutableList.of(
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(
            AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
    AssetAutomationSetting.newBuilder()
        .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
        .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))
AddPerformanceMaxCampaign.java

C#

campaign.AssetAutomationSettings.AddRange(new[]{
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.TextAssetAutomation,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
    new Campaign.Types.AssetAutomationSetting
    {
        AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
        AssetAutomationStatus = AssetAutomationStatus.OptedIn
    },
});
AddPerformanceMaxCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# Configures the optional opt-in/out status for asset automation settings.
for asset_automation_type_enum in [
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
    client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
    client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT
]:
    asset_automattion_setting: Campaign.AssetAutomationSetting = client.get_type("Campaign").AssetAutomationSetting()
    asset_automattion_setting.asset_automation_type = asset_automation_type_enum
    asset_automattion_setting.asset_automation_status = client.enums.AssetAutomationStatusEnum.OPTED_IN
    campaign.asset_automation_settings.append(asset_automattion_setting)
add_performance_max_campaign.py

Ruby

# Configures the optional opt-in/out status for asset automation settings.
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
  aas.asset_automation_status = :OPTED_IN
end
c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
  aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
  aas.asset_automation_status = :OPTED_IN
end
add_performance_max_campaign.rb

Perl

# Configures the optional opt-in/out status for asset automation settings.
# When we create the campaign object, we set campaign->{assetAutomationSettings}
# equal to $asset_automation_settings.
my $asset_automation_settings = [];
my $asset_automation_types    = [
  GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
  TEXT_ASSET_AUTOMATION,     GENERATE_ENHANCED_YOUTUBE_VIDEOS,
  GENERATE_IMAGE_ENHANCEMENT
];
foreach my $asset_automation_type (@$asset_automation_types) {
  push @$asset_automation_settings,
    Google::Ads::GoogleAds::V22::Resources::AssetAutomationSetting->new({
      assetAutomationStatus => OPTED_IN,
      assetAutomationType   => $asset_automation_type
    });
}
add_performance_max_campaign.pl

Setelan otomatisasi aset tingkat iklan

Setelan ini mengonfigurasi otomatisasi aset untuk satu iklan. Tidak semuanya tersedia untuk setiap jenis iklan: lihat dokumentasi referensi untuk mengetahui detail selengkapnya.

Jenis otomatisasi aset Jenis iklan yang didukung Default
GENERATE_DESIGN_VERSIONS_FOR_IMAGES DemandGenMultiAssetAd Aktif
GENERATE_LANDING_PAGE_PREVIEW DemandgenVideoResponsiveAd Nonaktif
GENERATE_SHORTER_YOUTUBE_VIDEOS DemandGenVideoResponsiveAd Aktif
GENERATE_VERTICAL_YOUTUBE_VIDEOS DemandGenVideoResponsiveAd Aktif
GENERATE_VIDEOS_FROM_OTHER_ASSETS DemandGenMultiAssetAds Aktif