商家消息的素材资源
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
商家私信素材资源会显示在搜索结果页上,并充当“点击即发消息”(CTM) 素材资源。当用户点击 CTM 广告资源时,系统会通过 WhatsApp 启动与广告客户的消息连接。
此功能通过 API 中的许可名单进行限制。如需获得访问权限,请与您的客户经理联系。
创建商家私信素材资源
您可以使用 AssetService
像创建任何其他素材资源一样创建商用信息素材资源
创建时所需的元素包括:
响应将返回可用于关联的 asset id
。
关联商家私信素材资源
您可以在账号、广告系列或广告组级关联商家信息素材资源。只能有一个将 setLinkStatus
设置为 ENABLED
的有效商家信息素材资源。
自适应搜索广告
在自适应搜索广告中,当多个信息素材资源符合条件时,广告会使用客户 -> 广告系列 -> 广告组这一层次结构中最低级别的素材资源。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[],[],null,["# Business message assets\n\n[Business message assets](//support.google.com/ads-help/answer/14077060)\nappear on a search results page and function as Click-to-Message (CTM)\nassets. When a user clicks a CTM asset, that initiates a messaging connection\nwith the advertiser on WhatsApp.\n\nThis feature is restricted using an allowlist in the API. To gain access,\ncontact your Account Manager.\n\nCreate a Business Message Asset\n-------------------------------\n\nYou can\n[create](/google-ads/api/docs/assets/working-with-assets#create_an_asset) a business message\nasset as you would any other asset using [`AssetService`](/google-ads/api/reference/rpc/v21/AssetService)\n\nThe elements required for creation are:\n\n- An active WhatsApp [`account`](/google-ads/api/reference/rpc/v21/WhatsappBusinessMessageInfo) that is identified by the country code and telephone number registered with WhatsApp.\n- A [`business message provider`](/google-ads/api/reference/rpc/v21/BusinessMessageProviderEnum.BusinessMessageProvider) which is always WhatsApp.\n- A welcome [`message`](/google-ads/api/reference/rpc/v21/BusinessMessageAsset) to prompt the user to initiate a conversation.\n- A compelling [`call to action`](/google-ads/api/reference/rpc/v21/BusinessMessageCallToActionInfo) that empowers people to engage with your business or service\n\nThe response will return the [`asset id`](/google-ads/api/reference/rpc/v21/Asset) which you can use\nfor linking.\n\nLink a business message asset\n-----------------------------\n\nYou can link business message assets at the account, campaign, or ad group\nlevel. Only one active business message asset with\n[`setLinkStatus`](/google-ads/api/reference/rpc/v21/AssetLinkStatusEnum.AssetLinkStatus) set to\n`ENABLED` is allowed.\n\n### Responsive Search Ads\n\nIn a\n[Responsive Search Ad](//support.google.com/google-ads/answer/7684791), when\nmultiple message assets are eligible, the ad uses the asset at the lowest\nlevel in the hierarchy of Customer -\\\u003e Campaign -\\\u003e AdGroup."]]