La maggior parte dei tipi di asset deve essere creata utilizzando
AssetService prima di poter essere utilizzate in un annuncio.
Il tipo TextAsset è l'eccezione così come è
creati in linea durante la creazione dell'annuncio. Tutti gli altri tipi devono prima essere caricati in un
dell'inserzionista prima di poter essere utilizzati.
Creare una risorsa
Per la creazione di asset immagine e bundle multimediale sono necessari nomi univoci. Se specifica un nome esistente, ne verrà creato uno nuovo aggiungendo un stringa al nome esistente. Ti consigliamo vivamente di utilizzare nomi univoci descrittive che semplificano la gestione e l'identificazione dei singoli asset man mano che la tua collezione cresce.
L'esempio seguente mostra come creare un nuovo asset immagine da un URL non elaborato come immagini.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());
// Create the image asset.
ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();
// Creates an asset.
Asset asset =
Asset.newBuilder()
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different name, the
// new name will be dropped silently.
.setName("Marketing Image")
.setType(AssetType.IMAGE)
.setImageAsset(imageAsset)
.build();
// Creates the operation.
AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();
// Creates the service client.
try (AssetServiceClient assetServiceClient =
googleAdsClient.getLatestVersion().createAssetServiceClient()) {
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
// Prints the result.
System.out.printf(
"The image asset with resource name '%s' was created.%n",
response.getResults(0).getResourceName());
}
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
// Get the AssetServiceClient.
AssetServiceClient assetService =
client.GetService(Services.V17.AssetService);
// Creates an image content.
byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);
// Creates an image asset.
ImageAsset imageAsset = new ImageAsset()
{
Data = ByteString.CopyFrom(imageContent),
FileSize = imageContent.Length,
MimeType = MimeType.ImageJpeg,
FullSize = new ImageDimension()
{
HeightPixels = 315,
WidthPixels = 600,
Url = IMAGE_URL
}
};
// Creates an asset.
Asset asset = new Asset()
{
// Optional: Provide a unique friendly name to identify your asset.
// If you specify the name field, then both the asset name and the image being
// uploaded should be unique, and should not match another ACTIVE asset in this
// customer account.
// Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
Type = AssetType.Image,
ImageAsset = imageAsset,
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
Name = "Marketing Image"
};
// Creates an asset operation.
AssetOperation operation = new AssetOperation()
{
Create = asset
};
try
{
// Issues a mutate request to add the asset.
MutateAssetsResponse response =
assetService.MutateAssets(customerId.ToString(), new[] { operation });
// Displays the result.
Console.WriteLine($"Image asset with resource name: " +
$"'{response.Results.First().ResourceName}' is created.");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates an image content.
$imageContent = file_get_contents(self::IMAGE_URL);
// Creates an asset.
$asset = new Asset([
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
'name' => 'Marketing Image',
'type' => AssetType::IMAGE,
'image_asset' => new ImageAsset(['data' => $imageContent])
]);
// Creates an asset operation.
$assetOperation = new AssetOperation();
$assetOperation->setCreate($asset);
// Issues a mutate request to add the asset.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build(
$customerId,
[$assetOperation]
));
if (!empty($response->getResults())) {
// Prints the resource name of the added image asset.
/** @var MutateAssetResult $addedImageAsset */
$addedImageAsset = $response->getResults()[0];
printf(
"The image asset with resource name '%s' was created.%s",
$addedImageAsset->getResourceName(),
PHP_EOL
);
} else {
print 'No image asset was created.' . PHP_EOL;
}
}
Python
def main(client, customer_id):
"""Main method, to run this code example as a standalone application."""
# Download image from URL
url = "https://gaagl.page.link/Eit5"
image_content = requests.get(url).content
asset_service = client.get_service("AssetService")
asset_operation = client.get_type("AssetOperation")
asset = asset_operation.create
asset.type_ = client.enums.AssetTypeEnum.IMAGE
asset.image_asset.data = image_content
asset.image_asset.file_size = len(image_content)
asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
# Use your favorite image library to determine dimensions
asset.image_asset.full_size.height_pixels = 315
asset.image_asset.full_size.width_pixels = 600
asset.image_asset.full_size.url = url
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
mutate_asset_response = asset_service.mutate_assets(
customer_id=customer_id, operations=[asset_operation]
)
print("Uploaded file(s):")
for row in mutate_asset_response.results:
print(f"\tResource name: {row.resource_name}")
Ruby
def upload_image_asset(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
url = 'https://gaagl.page.link/Eit5'
image_data = open(url) { |f| f.read }
# Create the operation for uploading the image asset.
asset_operation = client.operation.create_resource.asset do |asset|
asset.type = :IMAGE
asset.image_asset = client.resource.image_asset do |image_asset|
image_asset.data = image_data
image_asset.file_size = image_data.length()
image_asset.mime_type = :IMAGE_JPEG
image_asset.full_size = client.resource.image_dimension do |dimension|
dimension.height_pixels = 315
dimension.width_pixels = 600
dimension.url = url
end
end
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = "Marketing Image"
end
# Upload the image asset.
response = client.service.asset.mutate_assets(
customer_id: customer_id,
operations: [asset_operation],
)
puts "Uploaded image asset #{response.results.first.resource_name}."
end
Perl
sub upload_image_asset {
my ($api_client, $customer_id) = @_;
# Create an image content.
my $image_content = get_base64_data_from_url(IMAGE_URL);
# Create an asset.
my $asset = Google::Ads::GoogleAds::V17::Resources::Asset->new({
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
name => "Marketing Image",
type => IMAGE,
imageAsset => Google::Ads::GoogleAds::V17::Common::ImageAsset->new({
data => $image_content
})});
# Create an asset operation.
my $asset_operation =
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->new({
create => $asset
});
# Issue a mutate request to add the asset.
my $assets_response = $api_client->AssetService()->mutate({
customerId => $customer_id,
operations => [$asset_operation]});
printf "The image asset with resource name '%s' was created.\n",
$assets_response->{results}[0]{resourceName};
return 1;
}
Dopo la creazione dell'asset, l'API restituisce un
MutateAssetResult che contiene l'oggetto
il nome risorsa del nuovo ImageAsset. Questa risorsa
nome viene utilizzato per fare riferimento a ImageAsset durante la creazione di un annuncio basato su asset.
Puoi recuperare un elenco di asset esistenti e dei relativi nomi delle risorse eseguendo query
GoogleAdsService. Consulta
Recupero dell'attributo degli asset e delle metriche per ulteriori dettagli.
Utilizzare l'asset in un annuncio
I vari tipi di annunci e campagne supportano diversi tipi di asset, come mostrato in tabella seguente:
| Tipi di annunci/campagne e di asset supportati | |
|---|---|
AppAd |
TextAssetImageAssetVideoAssetMediaBundleAsset |
AppEngagementAd
|
TextAssetImageAssetVideoAsset |
DisplayUploadAd
|
MediaBundleAsset |
| Campagna Performance Max |
TextAssetImageAssetVideoAssetMediaBundleAssetYoutubeVideoAssetCallToActionAsset
|
ResponsiveDisplayAd
|
TextAssetImageAssetVideoAsset |
ResponsiveSearchAd
|
TextAsset |
Ciascuno dei tipi di annuncio sopra indicati dispone di campi per impostare i vari tipi di asset che
che supporta. Per TextAsset, un nuovo asset di stringa è
creati in linea all'interno dell'annuncio. Per tutti gli altri tipi di asset, gli asset esistenti vengono
aggiunte all'annuncio
facendo riferimento ai nomi delle risorse.
L'esempio seguente mostra l'aggiunta di una TextAsset
e ImageAsset a un
ResponsiveDisplayAd La
La proprietà TextAsset è stata creata in linea come titolo dell'annuncio
e la descrizione. Il valore ImageAsset è specificato da
un nome risorsa.
Java
private void createAd(
GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
throws IOException {
String marketingImageUrl = "https://gaagl.page.link/Eit5";
String marketingImageName = "Marketing Image";
String marketingImageResourceName =
uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
String squareMarketingImageName = "Square Marketing Image";
String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
String squareMarketingImageResourceName =
uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
ResponsiveDisplayAdInfo.newBuilder()
.addMarketingImages(
AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
.addSquareMarketingImages(
AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
.addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
.setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
.addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
.setBusinessName("Interplanetary Cruises")
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
.setCallToActionText("Apply Now")
// Optional: Sets the ad colors.
.setMainColor("#0000ff")
.setAccentColor("#ffff00")
// Optional: Sets to false to strictly render the ad using the colors.
.setAllowFlexibleColor(false)
// Optional: Sets the format setting that the ad will be served in.
.setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
// Optional: Creates a logo image and sets it to the ad.
/*
.addLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
.addSquareLogoImages(
AdImageAsset.newBuilder()
.setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
.build())
*/
.build();
// Creates the ad.
Ad ad =
Ad.newBuilder()
.setResponsiveDisplayAd(responsiveDisplayAdInfo)
.addFinalUrls("http://www.example.com/")
.build();
// Creates the ad group ad.
AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();
// Creates the ad group ad operation.
AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
// Creates the ad group ad service client.
try (AdGroupAdServiceClient adGroupAdServiceClient =
googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
// Adds the ad group ad.
MutateAdGroupAdsResponse response =
adGroupAdServiceClient.mutateAdGroupAds(
Long.toString(customerId), ImmutableList.of(operation));
System.out.printf(
"Created ad group ad with resource name '%s'.%n",
response.getResults(0).getResourceName());
}
}
C#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
// Creates the ad group ad service client.
AdGroupAdServiceClient adGroupAdServiceClient =
client.GetService(Services.V17.AdGroupAdService);
string marketingImageUrl = "https://gaagl.page.link/Eit5";
string marketingImageName = "Marketing Image";
string marketingImageResourceName =
UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
string squareMarketingImageName = "Square Marketing Image";
string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
string squareMarketingImageResourceName =
UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);
// Creates the responsive display ad info object.
ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
{
MarketingImages =
{
new AdImageAsset()
{
Asset = marketingImageResourceName
}
},
SquareMarketingImages =
{
new AdImageAsset()
{
Asset = squareMarketingImageResourceName
}
},
Headlines =
{
new AdTextAsset()
{
Text = "Travel"
}
},
LongHeadline = new AdTextAsset()
{
Text = "Travel the World"
},
Descriptions =
{
new AdTextAsset()
{
Text = "Take to the air!"
}
},
BusinessName = "Interplanetary Cruises",
// Optional: Call to action text.
// Valid texts: https://support.google.com/adwords/answer/7005917
CallToActionText = "Apply Now",
// Optional: Sets the ad colors.
MainColor = "#0000ff",
AccentColor = "#ffff00",
// Optional: Sets to false to strictly render the ad using the colors.
AllowFlexibleColor = false,
// Optional: Sets the format setting that the ad will be served in.
FormatSetting = DisplayAdFormatSetting.NonNative,
// Optional: Creates a logo image and sets it to the ad.
/*
LogoImages = { new AdImageAsset()
{
Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
// Optional: Creates a square logo image and sets it to the ad.
/*
SquareLogoImages = { new AdImageAsset()
{
Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
}}
*/
};
// Creates the ad.
Ad ad = new Ad()
{
ResponsiveDisplayAd = responsiveDisplayAdInfo,
FinalUrls = { "http://www.example.com/" }
};
// Creates the ad group ad.
AdGroupAd adGroupAd = new AdGroupAd()
{
AdGroup = adGroupResourceName,
Ad = ad
};
// Creates the ad group ad operation.
AdGroupAdOperation operation = new AdGroupAdOperation()
{
Create = adGroupAd
};
// Adds the ad group ad.
MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created ad group ad with resource name " +
$"'{response.Results.First().ResourceName}'.");
}
PHP
private static function createAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
$marketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/Eit5',
'Marketing Image'
);
$squareMarketingImageResourceName = self::uploadAsset(
$googleAdsClient,
$customerId,
'https://gaagl.page.link/bjYi',
'Square Marketing Image'
);
// Creates the responsive display ad info object.
$responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo([
'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
'square_marketing_images' => [new AdImageAsset([
'asset' => $squareMarketingImageResourceName
])],
'headlines' => [new AdTextAsset(['text' => 'Travel'])],
'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
'business_name' => 'Interplanetary Cruises',
// Optional: Call to action text.
// Valid texts: https://support.google.com/google-ads/answer/7005917
'call_to_action_text' => 'Apply Now',
// Optional: Sets the ad colors.
'main_color' => '#0000ff',
'accent_color' => '#ffff00',
// Optional: Sets to false to strictly render the ad using the colors.
'allow_flexible_color' => false,
// Optional: Sets the format setting that the ad will be served in.
'format_setting' => DisplayAdFormatSetting::NON_NATIVE
// Optional: Creates a logo image and sets it to the ad.
// 'logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])],
// Optional: Creates a square logo image and sets it to the ad.
// 'square_logo_images' => [new AdImageAsset([
// 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
// ])]
]);
// Creates a new ad group ad.
$adGroupAd = new AdGroupAd([
'ad' => new Ad([
'responsive_display_ad' => $responsiveDisplayAdInfo,
'final_urls' => ['http://www.example.com/']
]),
'ad_group' => $adGroupResourceName
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Issues a mutate request to add the ad group ad.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
/** @var AdGroupAd $addedAdGroupAd */
$addedAdGroupAd = $response->getResults()[0];
printf(
"Created ad group ad with resource name '%s'.%s",
$addedAdGroupAd->getResourceName(),
PHP_EOL
);
}
Python
def create_ad(client, customer_id, ad_group_resource_name):
"""Creates the responsive display ad.
Args:
client: An initialized GoogleAds client.
customer_id: The Google Ads customer ID.
ad_group_resource_name: The resource name of the target ad group.
"""
# Get the AdGroupAdService client.
ad_group_ad_service = client.get_service("AdGroupAdService")
# Upload image assets for the ad.
marketing_image_resource_name = upload_image_asset(
client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
)
square_marketing_image_resource_name = upload_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image",
)
# Create the relevant asset objects for the ad.
marketing_image = client.get_type("AdImageAsset")
marketing_image.asset = marketing_image_resource_name
square_marketing_image = client.get_type("AdImageAsset")
square_marketing_image.asset = square_marketing_image_resource_name
headline = client.get_type("AdTextAsset")
headline.text = "Travel"
description = client.get_type("AdTextAsset")
description.text = "Take to the air!"
# Create an ad group ad operation and set the ad group ad values.
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.ad_group = ad_group_resource_name
ad_group_ad.ad.final_urls.append("http://www.example.com/")
# Configure the responsive display ad info object.
responsive_display_ad_info = ad_group_ad.ad.responsive_display_ad
responsive_display_ad_info.marketing_images.append(marketing_image)
responsive_display_ad_info.square_marketing_images.append(
square_marketing_image
)
responsive_display_ad_info.headlines.append(headline)
responsive_display_ad_info.long_headline.text = "Travel the World"
responsive_display_ad_info.descriptions.append(description)
responsive_display_ad_info.business_name = "Interplanetary Cruises"
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
responsive_display_ad_info.call_to_action_text = "Apply Now"
# Optional: Set the ad colors.
responsive_display_ad_info.main_color = "#0000ff"
responsive_display_ad_info.accent_color = "#ffff00"
# Optional: Set to false to strictly render the ad using the colors.
responsive_display_ad_info.allow_flexible_color = False
# Optional: Set the format setting that the ad will be served in.
responsive_display_ad_info.format_setting = (
client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
)
# Optional: Create a logo image and set it to the ad.
# logo_image = client.get_type("AdImageAsset")
# logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.logo_images.append(logo_image)
# Optional: Create a square logo image and set it to the ad.
# square_logo_image = client.get_type("AdImageAsset")
# square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# responsive_display_ad_info.square_logo_images.append(square_logo_image)
# Issue a mutate request to add the ad group ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
print(
"Created ad group ad with resource name "
f"'{ad_group_ad_response.results[0].resource_name}'."
)
Ruby
def create_ad(client, customer_id, ad_group_resource_name)
marketing_image_url = "https://gaagl.page.link/Eit5"
square_marketing_image_url = "https://gaagl.page.link/bjYi"
marketing_image_asset_resource_name = upload_asset(
client, customer_id, marketing_image_url, "Marketing Image"
)
square_marketing_image_asset_resource_name = upload_asset(
client, customer_id, square_marketing_image_url, "Square Marketing Image"
)
# Creates an ad group ad operation.
operation = client.operation.create_resource.ad_group_ad do |aga|
aga.ad_group = ad_group_resource_name
aga.status = :PAUSED
aga.ad = client.resource.ad do |a|
a.final_urls << "https://www.example.com"
# Creates the responsive display ad info object.
a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
rda.headlines << client.resource.ad_text_asset do |ata|
ata.text = "Travel"
end
rda.long_headline = client.resource.ad_text_asset do |ata|
ata.text = "Travel the World"
end
rda.descriptions << client.resource.ad_text_asset do |ata|
ata.text = "Take to the air!"
end
rda.business_name = "Interplanetary Cruises"
rda.marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = marketing_image_asset_resource_name
end
rda.square_marketing_images << client.resource.ad_image_asset do |aia|
aia.asset = square_marketing_image_asset_resource_name
end
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
rda.call_to_action_text = "Apply Now"
# Optional: Sets the ad colors.
rda.main_color = "#0000ff"
rda.accent_color = "#ffff00"
# Optional: Sets to false to strictly render the ad using the colors.
rda.allow_flexible_color = false
# Optional: Sets the format setting that the ad will be served in.
rda.format_setting = :NON_NATIVE
# Optional: Creates a logo image and sets it to the ad.
# rda.logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
# Optional: Creates a square logo image and sets it to the ad.
# rda.square_logo_images << client.resource.ad_image_asset do |aia|
# aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# end
end
end
end
# Issues a mutate request to add the ad group ad.
response = client.service.ad_group_ad.mutate_ad_group_ads(
customer_id: customer_id,
operations: [operation]
)
# Prints out some information about the newly created ad.
resource_name = response.results.first.resource_name
puts "Created ad group ad: #{resource_name}"
resource_name
end
Perl
sub create_ad {
my ($api_client, $customer_id, $ad_group_resource_name) = @_;
my $marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/Eit5",
"Marketing Image"
);
my $square_marketing_image_resource_name = upload_asset(
$api_client, $customer_id,
"https://gaagl.page.link/bjYi",
"Square Marketing Image"
);
# Create the responsive display ad info object.
my $responsive_display_ad_info =
Google::Ads::GoogleAds::V17::Common::ResponsiveDisplayAdInfo->new({
marketingImages => [
Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
asset => $marketing_image_resource_name
})
],
squareMarketingImages => [
Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
asset => $square_marketing_image_resource_name
})
],
headlines => [
Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Travel"
})
],
longHeadline => Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Travel the World"
}
),
descriptions => [
Google::Ads::GoogleAds::V17::Common::AdTextAsset->new({
text => "Take to the air!"
})
],
businessName => "Interplanetary Cruises",
# Optional: Call to action text.
# Valid texts: https://support.google.com/google-ads/answer/7005917
callToActionText => "Apply Now",
# Optional: Set the ad colors.
mainColor => "#0000ff",
accentColor => "#ffff00",
# Optional: Set to false to strictly render the ad using the colors.
allowFlexibleColor => "false",
# Optional: Set the format setting that the ad will be served in.
formatSetting => NON_NATIVE,
# Optional: Create a logo image and set it to the ad.
# logoImages => [
# Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
# asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ],
# Optional: Create a square logo image and set it to the ad.
# squareLogoImages => [
# Google::Ads::GoogleAds::V17::Common::AdImageAsset->new({
# asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
# })
# ]
});
# Create an ad group ad.
my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
adGroup => $ad_group_resource_name,
ad => Google::Ads::GoogleAds::V17::Resources::Ad->new({
responsiveDisplayAd => $responsive_display_ad_info,
finalUrls => ["http://www.example.com/"]})});
# Create an ad group ad operation.
my $ad_group_ad_operation =
Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
->new({create => $ad_group_ad});
# Issue a mutate request to add the ad group ad.
my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
customerId => $customer_id,
operations => [$ad_group_ad_operation]});
printf "Created ad group ad with resource name '%s'.\n",
$ad_group_ads_response->{results}[0]{resourceName};
}
Consigli sugli asset
I consigli possono migliorare gli asset in due modi:
Può suggerirti asset, che puoi aggiungere alla tua campagna chiamata
RecommendationService.ApplyRecommendationAd esempio, puoi recuperareCALLOUT_ASSET,SITELINK_ASSET,CALL_ASSET,LEAD_FORM_ASSETeRESPONSIVE_SEARCH_AD_ASSETconsigli e poi applicarli per collegare gli asset consigliati una campagna, un gruppo di annunci o un annuncio pertinente.Aiutano a identificare le aree in cui aggiornare le risorse migliorare l'efficacia complessiva degli annunci adattabili della rete di ricerca o Campagne Performance Max. Ad esempio, puoi recuperare
IMPROVE_PERFORMANCE_MAX_AD_STRENGTHconsigli su quali gruppi di asset dovrebbero essere aggiornati per migliorare forza maggiore.
Consulta la guida Punteggio di ottimizzazione e consigli per ulteriori informazioni.