Prerequisites
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To use bid simulations, a campaign must meet the following requirements:
- You must have an established criterion, ad group, or campaign to provide
the system with baseline information from which to generate predictions.
- The account must not be a test
account. Bid simulations are based
on past performance. Because test accounts don't serve ads, they have no
performance history.
Additionally, bid simulations work with Search-Network-only campaigns,
Display-Network-only campaigns, Shopping campaigns, and Hotel campaigns. For
Display Expansion on Search, only information pertaining to the Search
Network portion of a campaign is returned.
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eBid simulations require an established campaign, ad group, or criterion with baseline performance data for accurate predictions.\u003c/p\u003e\n"],["\u003cp\u003eTest accounts are ineligible for bid simulations due to their lack of performance history.\u003c/p\u003e\n"],["\u003cp\u003eBid simulations are compatible with Search Network, Display Network, Shopping, and Hotel campaigns, providing insights based on campaign type.\u003c/p\u003e\n"]]],[],null,["# Prerequisites\n\nTo use bid simulations, a campaign must meet the following requirements:\n\n- You must have an established criterion, ad group, or campaign to provide the system with baseline information from which to generate predictions.\n- The account must *not* be a [test\n account](/google-ads/api/docs/best-practices/test-accounts). Bid simulations are based on past performance. Because test accounts don't serve ads, they have no performance history.\n\nAdditionally, bid simulations work with Search-Network-only campaigns,\nDisplay-Network-only campaigns, Shopping campaigns, and Hotel campaigns. For\nDisplay Expansion on Search, only information pertaining to the Search\nNetwork portion of a campaign is returned."]]
