数据排除是一款高级工具，可用于告知智能出价忽略账号转化跟踪出现问题期间的所有数据。如需详细了解数据排除功能的运作方式，请参阅数据排除帮助页面。
使用 BiddingDataExclusions 以编程方式创建数据排除项。
范围
BiddingDataExclusions 有一个必需的 scope，可设置为以下值。其他特定于镜区的配置选项会根据使用的镜区进行设置。
CAMPAIGN- 排除对象应用于特定广告系列。将campaigns字段设置为要应用此排除对象的广告系列资源名称列表。- 每个
BiddingDataExclusion的广告系列数量上限为 2,000 个。
- 每个
CHANNEL- 排除对象会应用于属于特定渠道类型的广告系列。将advertising_channel_types字段设置为要应用此排除项的AdvertisingChannelTypes列表。
设备
除了范围之外，数据排除项还可以通过可选的设备类型列表进行配置，以便将排除项应用于这些设备类型。如果设置了 devices，则系统只会排除指定设备类型的转化数据。如果未指定，系统会排除所有类型设备的转化数据。
日期和时间
除了范围和可选设备之外，每个数据排除项都必须具有开始日期和时间以及结束日期和时间。数据排除项具有回溯性，应用于过去具有 start_date_time 且过去或将来具有 end_date_time 的事件。时间以账号所在时区为准。
示例
以下示例展示了如何创建 CHANNEL 范围的数据排除项。
注释掉的部分演示了如果您要改为设置 CAMPAIGN 范围，该如何指定广告系列。
Java
BiddingDataExclusion DataExclusion =
BiddingDataExclusion.newBuilder()
// A unique name is required for every data exclusion.
.setName("Data exclusion #" + getPrintableDateTime())
// The CHANNEL scope applies the data exclusion to all campaigns of specific
// advertising channel types. In this example, the exclusion will only apply to
// Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
// campaigns.
.setScope(SeasonalityEventScope.CHANNEL)
.addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
// If setting scope CAMPAIGN, add individual campaign resource name(s) according to
// the commented out line below.
// .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
.setStartDateTime(startDateTime)
.setEndDateTime(endDateTime)
.build();
BiddingDataExclusionOperation operation =
BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build();
MutateBiddingDataExclusionsResponse response =
DataExclusionServiceClient.mutateBiddingDataExclusions(
customerId.toString(), ImmutableList.of(operation));
System.out.printf(
"Added data exclusion with resource name: %s%n",
response.getResults(0).getResourceName());
C#
BiddingDataExclusion dataExclusion = new BiddingDataExclusion()
{
// A unique name is required for every data exclusion.
Name = "Data exclusion #" + ExampleUtilities.GetRandomString(),
// The CHANNEL scope applies the data exclusion to all campaigns of specific
// advertising channel types. In this example, the the exclusion will only apply to
// Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
// campaigns.
Scope = SeasonalityEventScope.Channel,
AdvertisingChannelTypes = { AdvertisingChannelType.Search },
// The date range should be less than 14 days.
StartDateTime = startDateTime,
EndDateTime = endDateTime,
};
BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation()
{
Create = dataExclusion
};
try
{
MutateBiddingDataExclusionsResponse response =
biddingDataExclusionService.MutateBiddingDataExclusions(
customerId.ToString(), new[] { operation });
Console.WriteLine($"Added data exclusion with resource name: " +
$"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
PHP
// Creates a bidding data exclusion.
$dataExclusion = new BiddingDataExclusion([
// A unique name is required for every data exclusion.
'name' => 'Data exclusion #' . Helper::getPrintableDatetime(),
// The CHANNEL scope applies the data exclusion to all campaigns of specific
// advertising channel types. In this example, the exclusion will only apply to
// Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
// campaigns.
'scope' => SeasonalityEventScope::CHANNEL,
'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
// If setting scope CAMPAIGN, add individual campaign resource name(s) according to
// the commented out line below.
// 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
'start_date_time' => $startDateTime,
'end_date_time' => $endDateTime
]);
// Creates a bidding data exclusion operation.
$biddingDataExclusionOperation = new BiddingDataExclusionOperation();
$biddingDataExclusionOperation->setCreate($dataExclusion);
// Submits the bidding data exclusion operation to add the bidding data exclusion.
$biddingDataExclusionServiceClient =
$googleAdsClient->getBiddingDataExclusionServiceClient();
$response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions(
MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation])
);
printf(
"Added bidding data exclusion with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
Python
bidding_data_exclusion_service = client.get_service(
"BiddingDataExclusionService"
)
operation = client.get_type("BiddingDataExclusionOperation")
bidding_data_exclusion = operation.create
# A unique name is required for every data exclusion
bidding_data_exclusion.name = f"Data exclusion #{uuid4()}"
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the exclusion will only
# apply to Search campaigns. Use the CAMPAIGN scope to instead limit the
# scope to specific campaigns.
bidding_data_exclusion.scope = (
client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_data_exclusion.advertising_channel_types.append(
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_data_exclusion.campaigns.append(
# "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )
bidding_data_exclusion.start_date_time = start_date_time
bidding_data_exclusion.end_date_time = end_date_time
response = bidding_data_exclusion_service.mutate_bidding_data_exclusions(
customer_id=customer_id, operations=[operation]
)
resource_name = response.results[0].resource_name
print(f"Added data exclusion with resource name: '{resource_name}'")
Ruby
client = Google::Ads::GoogleAds::GoogleAdsClient.new
operation = client.operation.create_resource.bidding_data_exclusion do |bda|
# A unique name is required for every data excluseion.
bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the conversion_rate_modifier
# will only apply to Search campaigns. Use the CAMPAIGN scope to instead
# limit the scope to specific campaigns.
bda.scope = :CHANNEL
bda.advertising_channel_types << :SEARCH
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
bda.start_date_time = start_date_time
bda.end_date_time = end_date_time
end
response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions(
customer_id: customer_id,
operations: [operation],
)
puts "Added data exclusion with resource name #{response.results.first.resource_name}."
Perl
my $data_exclusion =
Google::Ads::GoogleAds::V18::Resources::BiddingDataExclusion->new({
# A unique name is required for every data exclusion.
name => "Data exclusion #" . uniqid(),
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the exclusion will only apply
# to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
# specific campaigns.
scope => CHANNEL,
advertisingChannelTypes => [SEARCH],
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
# campaigns => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
startDateTime => $start_date_time,
endDateTime => $end_date_time
});
my $operation =
Google::Ads::GoogleAds::V18::Services::BiddingDataExclusionService::BiddingDataExclusionOperation
->new({
create => $data_exclusion
});
my $response = $api_client->BiddingDataExclusionService()->mutate({
customerId => $customer_id,
operations => [$operation]});
printf "Added data exclusion with resource name: '%s'.\n",
$response->{results}[0]{resourceName};