Au niveau de la campagne et du groupe d'annonces ajustements des enchères vous permettent de mieux contrôler vos enchères vos campagnes Google Ads, avec la possibilité d'augmenter ou de diminuer les enchères pour différents types de critères.
Dans l'API Google Ads, les ajustements au niveau de la campagne sont accessibles via
CampaignBidModifierService
et les ajustements au niveau du groupe d'annonces
AdGroupBidModifierService
Ajouter, mettre à jour et supprimer des ajustements des enchères
Utilisez les champs create
, update
ou remove
de
CampaignBidModifierOperation
ou
AdGroupBidModifierOperation
pour ajouter, modifier ou supprimer des ajustements d'enchères.
Cet exemple montre comment ajouter une enchère pour mobile au niveau du groupe d'annonces. ajustement:
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, double bidModifier) { // Creates an ad group bid modifier for mobile devices with the specified ad group ID and // bid modifier value. AdGroupBidModifier adGroupBidModifier = AdGroupBidModifier.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setBidModifier(bidModifier) .setDevice(DeviceInfo.newBuilder().setType(Device.MOBILE)) .build(); // Creates an ad group bid modifier operation for creating an ad group bid modifier. AdGroupBidModifierOperation adGroupBidModifierOperation = AdGroupBidModifierOperation.newBuilder().setCreate(adGroupBidModifier).build(); // Issues a mutate request to add the ad group bid modifier. try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient = googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) { MutateAdGroupBidModifiersResponse response = adGroupBidModifierServiceClient.mutateAdGroupBidModifiers( Long.toString(customerId), ImmutableList.of(adGroupBidModifierOperation)); System.out.printf("Added %d ad group bid modifiers:%n", response.getResultsCount()); for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult : response.getResultsList()) { System.out.printf("\t%s%n", mutateAdGroupBidModifierResult.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId, double bidModifierValue) { // Get the AdGroupBidModifierService. AdGroupBidModifierServiceClient adGroupBidModifierService = client.GetService(Services.V17.AdGroupBidModifierService); // Creates an ad group bid modifier for mobile devices with the specified ad group // ID and bid modifier value. AdGroupBidModifier adGroupBidModifier = new AdGroupBidModifier() { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), BidModifier = bidModifierValue, Device = new DeviceInfo() { Type = Device.Mobile } }; // Creates an ad group bid modifier operation for creating an ad group bid modifier. AdGroupBidModifierOperation adGroupBidModifierOperation = new AdGroupBidModifierOperation() { Create = adGroupBidModifier }; // Send the operation in a mutate request. try { MutateAdGroupBidModifiersResponse response = adGroupBidModifierService.MutateAdGroupBidModifiers(customerId.ToString(), new AdGroupBidModifierOperation[] { adGroupBidModifierOperation }); Console.WriteLine("Added {0} ad group bid modifiers:", response.Results.Count); foreach (MutateAdGroupBidModifierResult result in response.Results) { Console.WriteLine($"\t{result.ResourceName}"); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, float $bidModifierValue ) { // Creates an ad group bid modifier for mobile devices with the specified ad group ID and // bid modifier value. $adGroupBidModifier = new AdGroupBidModifier([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'bid_modifier' => $bidModifierValue, 'device' => new DeviceInfo(['type' => Device::MOBILE]) ]); // Creates an ad group bid modifier operation for creating an ad group bid modifier. $adGroupBidModifierOperation = new AdGroupBidModifierOperation(); $adGroupBidModifierOperation->setCreate($adGroupBidModifier); // Issues a mutate request to add the ad group bid modifier. $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient(); $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers( MutateAdGroupBidModifiersRequest::build($customerId, [$adGroupBidModifierOperation]) ); printf("Added %d ad group bid modifier:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedAdGroupBidModifier) { /** @var AdGroupBidModifier $addedAdGroupBidModifier */ print $addedAdGroupBidModifier->getResourceName() . PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id, bid_modifier_value): ad_group_service = client.get_service("AdGroupService") ad_group_bm_service = client.get_service("AdGroupBidModifierService") # Create ad group bid modifier for mobile devices with the specified ad # group ID and bid modifier value. ad_group_bid_modifier_operation = client.get_type( "AdGroupBidModifierOperation" ) ad_group_bid_modifier = ad_group_bid_modifier_operation.create # Set the ad group. ad_group_bid_modifier.ad_group = ad_group_service.ad_group_path( customer_id, ad_group_id ) # Set the bid modifier. ad_group_bid_modifier.bid_modifier = bid_modifier_value # Sets the device. device_enum = client.enums.DeviceEnum ad_group_bid_modifier.device.type_ = device_enum.MOBILE # Add the ad group bid modifier. ad_group_bm_response = ad_group_bm_service.mutate_ad_group_bid_modifiers( customer_id=customer_id, operations=[ad_group_bid_modifier_operation], )
Ruby
def add_ad_group_bid_modifier(customer_id, ad_group_id, bid_modifier_value) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates an ad group bid modifier for mobile devices with the specified # ad group ID and bid modifier value. ad_group_bid_modifier = client.resource.ad_group_bid_modifier do |mod| # Sets the ad group. mod.ad_group = client.path.ad_group(customer_id, ad_group_id) # Sets the Bid Modifier. mod.bid_modifier = bid_modifier_value # Sets the Device. mod.device = client.resource.device_info do |device| device.type = :MOBILE end end # Create the operation. operation = client.operation.create_resource.ad_group_bid_modifier(ad_group_bid_modifier) # Add the ad group ad. response = client.service.ad_group_bid_modifier.mutate_ad_group_bid_modifiers( customer_id: customer_id, operations: [operation] ) puts "Added #{response.results.size} ad group bid modifiers:" response.results.each do |added_ad_group_bid_modifier| puts "\t#{added_ad_group_bid_modifier.resource_name}" end end
Perl
sub add_ad_group_bid_modifier { my ($api_client, $customer_id, $ad_group_id, $bid_modifier_value) = @_; # Create an ad group bid modifier for mobile devices with the specified ad group ID and # bid modifier value. my $ad_group_bid_modifier = Google::Ads::GoogleAds::V17::Resources::AdGroupBidModifier->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), bidModifier => $bid_modifier_value, device => Google::Ads::GoogleAds::V17::Common::DeviceInfo->new({ type => MOBILE })}); # Create an ad group bid modifier operation. my $ad_group_bid_modifier_operation = Google::Ads::GoogleAds::V17::Services::AdGroupBidModifierService::AdGroupBidModifierOperation ->new({ create => $ad_group_bid_modifier }); # Add the ad group bid modifier. my $ad_group_bid_modifiers_response = $api_client->AdGroupBidModifierService()->mutate({ customerId => $customer_id, operations => [$ad_group_bid_modifier_operation]}); printf "Created ad group bid modifier '%s'.\n", $ad_group_bid_modifiers_response->{results}[0]{resourceName}; return 1; }
Récupérer les ajustements des enchères
Vous pouvez récupérer des ajustements des enchères existants au niveau de la campagne en recherchant toutes les
campaign_bid_modifier
. Au niveau de l'annonce
au niveau du groupe, recherchez
ad_group_bid_modifier
Voici une requête GAQL qui récupère tous les modificateurs d'enchères du compte qui sont
associées à un groupe d'annonces donné:
SELECT campaign.id, ad_group.id, ad_group_bid_modifier.bid_modifier, ad_group_bid_modifier.criterion_id FROM ad_group_bid_modifier WHERE ad_group.id = ad_group_id