Assegnare un budget a una campagna
Dopo aver ottenuto
ha creato un CampaignBudget
con
CampaignBudgetService
o
ha identificato uno esistente,
devi utilizzare i suoi
resource_name
in una successiva chiamata a
CampaignService. Tieni presente che potresti dover creare
budget orfano (un budget associato a nessuna campagna) quando la campagna
l'operazione di assegnazione non va a buon fine, ma l'operazione di creazione del budget va a buon fine. Me
consiglia di riutilizzare o rimuovere
come i budget di questo tipo.
Nuova campagna
Per una nuova campagna, nel
CampaignOperation.create,
imposta il
campaign_budget
campo del
Campaign
al nome di una risorsa budget, come illustrato nell'esempio di codice riportato di seguito.
Java
// Creates the campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy and budget.
.setManualCpc(ManualCpc.newBuilder().build())
.setCampaignBudget(budgetResourceName)
// Adds the networkSettings configured above.
.setNetworkSettings(networkSettings)
// Optional: Sets the start & end dates.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
.build();
C#
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Set the bidding strategy and budget.
ManualCpc = new ManualCpc(),
CampaignBudget = budget,
// Set the campaign network options.
NetworkSettings = new NetworkSettings
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
// Enable Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
PHP
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy and budget.
'manual_cpc' => new ManualCpc(),
'campaign_budget' => $budgetResourceName,
// Adds the network settings configured above.
'network_settings' => $networkSettings,
// Optional: Sets the start and end dates.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+1 month'))
]);
Python
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
Ruby
# Create campaign.
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
c.advertising_channel_type = :SEARCH
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy and budget.
c.manual_cpc = client.resource.manual_cpc
c.campaign_budget = return_budget.results.first.resource_name
# Set the campaign network options.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
ns.target_content_network = true
ns.target_partner_search_network = false
end
# Optional: Set the start date.
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
# Optional: Set the end date.
c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
Perl
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Set the bidding strategy and budget.
manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
{enhancedCpcEnabled => "true"}
),
campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
# Set the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
Campagna esistente
Per sostituire il budget di una campagna esistente, in una
CampaignOperation.update,
imposta il campo campaign_budget
dell'oggetto Campaign
il nome della risorsa di un budget esistente (insieme a qualsiasi altra campagna
campi che potresti voler impostare). Tieni presente che questo sostituirà lo stato attuale
budget assegnato alla campagna con quello specificato dall'campaign_budget
poiché una campagna può essere associata a un solo budget alla volta.
Dissociare un budget da una campagna
Una campagna deve essere sempre associata a un budget. Puoi rimuovere un budget da una campagna modificando il budget associato alla campagna, sostituendola con un altro budget. Per identificare le campagne un determinato budget, vai alla sezione successiva.
Recuperare le campagne assegnate a un budget
La creazione dell'elenco delle campagne che utilizzano lo stesso budget può essere utile per per bilanciare l'utilizzo del budget. La seguente query GAQL restituirà tutte le campagne per l'ID budget specificato:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id