Добавить кампании
Лучший способ настроить новые кампании в API — использовать пример кода «Добавить кампании» в папке «Основные операции» вашей клиентской библиотеки. Образец выполнит за вас все задачи фоновой аутентификации и проведет вас через настройки, необходимые для создания новой кампании, включая бюджет, стратегию назначения ставок, тип кампании, даты начала и окончания и многое другое.
Расширение медийной рекламы в поисковых кампаниях
Кампании с расширением контекстно-медийной сети в поисковой сети могут помочь вам получить дополнительные конверсии в контекстно-медийной сети Google, используя неизрасходованные бюджеты в поисковой сети, по той же цене за конверсию, что и в поисковой сети. Вы можете включить расширение медийной рекламы в кампаниях в поисковой сети, установив для поля target_content_network в network_settings кампании значение true .
В образце создается общий CampaignBudget для использования в новой кампании. Ознакомьтесь с руководством по бюджетам кампаний , чтобы узнать о других вариантах бюджета.
Ява
// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.basicoperations;
import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v17.common.ManualCpc;
import com.google.ads.googleads.v17.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType;
import com.google.ads.googleads.v17.enums.BudgetDeliveryMethodEnum.BudgetDeliveryMethod;
import com.google.ads.googleads.v17.enums.CampaignStatusEnum.CampaignStatus;
import com.google.ads.googleads.v17.errors.GoogleAdsError;
import com.google.ads.googleads.v17.errors.GoogleAdsException;
import com.google.ads.googleads.v17.resources.Campaign;
import com.google.ads.googleads.v17.resources.Campaign.NetworkSettings;
import com.google.ads.googleads.v17.resources.CampaignBudget;
import com.google.ads.googleads.v17.services.CampaignBudgetOperation;
import com.google.ads.googleads.v17.services.CampaignBudgetServiceClient;
import com.google.ads.googleads.v17.services.CampaignOperation;
import com.google.ads.googleads.v17.services.CampaignServiceClient;
import com.google.ads.googleads.v17.services.MutateCampaignBudgetsResponse;
import com.google.ads.googleads.v17.services.MutateCampaignResult;
import com.google.ads.googleads.v17.services.MutateCampaignsResponse;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.List;
import org.joda.time.DateTime;
/** Adds new campaigns to a client account. */
public class AddCampaigns {
/** The number of campaigns this example will add. */
private static final int NUMBER_OF_CAMPAIGNS_TO_ADD = 2;
private static class AddCampaignsParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
private Long customerId;
}
public static void main(String[] args) {
AddCampaignsParams params = new AddCampaignsParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new AddCampaigns().runExample(googleAdsClient, params.customerId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Creates a new CampaignBudget in the specified client account.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @return resource name of the newly created budget.
* @throws GoogleAdsException if an API request failed with one or more service errors.
*/
private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
CampaignBudget budget =
CampaignBudget.newBuilder()
.setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
.setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
.setAmountMicros(500_000)
.build();
CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();
try (CampaignBudgetServiceClient campaignBudgetServiceClient =
googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
MutateCampaignBudgetsResponse response =
campaignBudgetServiceClient.mutateCampaignBudgets(
Long.toString(customerId), ImmutableList.of(op));
String budgetResourceName = response.getResults(0).getResourceName();
System.out.printf("Added budget: %s%n", budgetResourceName);
return budgetResourceName;
}
}
/**
* Runs the example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @throws GoogleAdsException if an API request failed with one or more service errors.
*/
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
// Creates a single shared budget to be used by the campaigns added below.
String budgetResourceName = addCampaignBudget(googleAdsClient, customerId);
List<CampaignOperation> operations = new ArrayList<>(NUMBER_OF_CAMPAIGNS_TO_ADD);
for (int i = 0; i < NUMBER_OF_CAMPAIGNS_TO_ADD; i++) {
// Configures the campaign network options
NetworkSettings networkSettings =
NetworkSettings.newBuilder()
.setTargetGoogleSearch(true)
.setTargetSearchNetwork(true)
// Enables Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
.setTargetContentNetwork(true)
.setTargetPartnerSearchNetwork(false)
.build();
// Creates the campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy and budget.
.setManualCpc(ManualCpc.newBuilder().build())
.setCampaignBudget(budgetResourceName)
// Adds the networkSettings configured above.
.setNetworkSettings(networkSettings)
// Optional: Sets the start & end dates.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
.build();
CampaignOperation op = CampaignOperation.newBuilder().setCreate(campaign).build();
operations.add(op);
}
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(Long.toString(customerId), operations);
System.out.printf("Added %d campaigns:%n", response.getResultsCount());
for (MutateCampaignResult result : response.getResultsList()) {
System.out.println(result.getResourceName());
}
}
}
}
С#
// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V17.Common;
using Google.Ads.GoogleAds.V17.Errors;
using Google.Ads.GoogleAds.V17.Resources;
using Google.Ads.GoogleAds.V17.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V17.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.BudgetDeliveryMethodEnum.Types;
using static Google.Ads.GoogleAds.V17.Enums.CampaignStatusEnum.Types;
using static Google.Ads.GoogleAds.V17.Resources.Campaign.Types;
namespace Google.Ads.GoogleAds.Examples.V17
{
/// <summary>
/// This code example adds campaigns.
/// </summary>
public class AddCampaigns : ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="AddCampaigns"/> example.
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The Google Ads customer ID for which the call is made.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The Google Ads customer ID for which the call is made.")]
public long CustomerId { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
AddCampaigns codeExample = new AddCampaigns();
Console.WriteLine(codeExample.Description);
codeExample.Run(new GoogleAdsClient(),
options.CustomerId);
}
/// <summary>
/// Number of campaigns to create.
/// </summary>
private const int NUM_CAMPAIGNS_TO_CREATE = 5;
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description => "This code example adds campaigns. To get " +
"campaigns, run GetCampaign.cs.";
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
public void Run(GoogleAdsClient client, long customerId)
{
// Get the CampaignService.
CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService);
// Create a budget to be used for the campaign.
string budget = CreateBudget(client, customerId);
List<CampaignOperation> operations = new List<CampaignOperation>();
for (int i = 0; i < NUM_CAMPAIGNS_TO_CREATE; i++)
{
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Set the bidding strategy and budget.
ManualCpc = new ManualCpc(),
CampaignBudget = budget,
// Set the campaign network options.
NetworkSettings = new NetworkSettings
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
// Enable Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
// Create the operation.
operations.Add(new CampaignOperation() { Create = campaign });
}
try
{
// Add the campaigns.
MutateCampaignsResponse retVal = campaignService.MutateCampaigns(
customerId.ToString(), operations);
// Display the results.
if (retVal.Results.Count > 0)
{
foreach (MutateCampaignResult newCampaign in retVal.Results)
{
Console.WriteLine("Campaign with resource ID = '{0}' was added.",
newCampaign.ResourceName);
}
}
else
{
Console.WriteLine("No campaigns were added.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates the budget for the campaign.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <returns>The resource name of the newly created campaign budget.</returns>
private static string CreateBudget(GoogleAdsClient client, long customerId)
{
// Get the BudgetService.
CampaignBudgetServiceClient budgetService = client.GetService(
Services.V17.CampaignBudgetService);
// Create the campaign budget.
CampaignBudget budget = new CampaignBudget()
{
Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
DeliveryMethod = BudgetDeliveryMethod.Standard,
AmountMicros = 500000
};
// Create the operation.
CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
{
Create = budget
};
// Create the campaign budget.
MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
return response.Results[0].ResourceName;
}
}
}
PHP
<?php
/**
* Copyright 2018 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\BasicOperations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\V17\Common\ManualCpc;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V17\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V17\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V17\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V17\Resources\Campaign;
use Google\Ads\GoogleAds\V17\Resources\Campaign\NetworkSettings;
use Google\Ads\GoogleAds\V17\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V17\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignOperation;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignBudgetsRequest;
use Google\ApiCore\ApiException;
/** This example adds new campaigns to an account. */
class AddCampaigns
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
private const NUMBER_OF_CAMPAIGNS_TO_ADD = 2;
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
*/
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates a single shared budget to be used by the campaigns added below.
$budgetResourceName = self::addCampaignBudget($googleAdsClient, $customerId);
// Configures the campaign network options.
$networkSettings = new NetworkSettings([
'target_google_search' => true,
'target_search_network' => true,
// Enables Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
'target_content_network' => true,
'target_partner_search_network' => false
]);
$campaignOperations = [];
for ($i = 0; $i < self::NUMBER_OF_CAMPAIGNS_TO_ADD; $i++) {
// Creates a campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy and budget.
'manual_cpc' => new ManualCpc(),
'campaign_budget' => $budgetResourceName,
// Adds the network settings configured above.
'network_settings' => $networkSettings,
// Optional: Sets the start and end dates.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+1 month'))
]);
// Creates a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
$campaignOperations[] = $campaignOperation;
}
// Issues a mutate request to add campaigns.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($customerId, $campaignOperations)
);
printf("Added %d campaigns:%s", $response->getResults()->count(), PHP_EOL);
foreach ($response->getResults() as $addedCampaign) {
/** @var Campaign $addedCampaign */
print "{$addedCampaign->getResourceName()}" . PHP_EOL;
}
}
/**
* Creates a new campaign budget in the specified client account.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return string the resource name of the newly created budget
*/
private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates a campaign budget.
$budget = new CampaignBudget([
'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
'delivery_method' => BudgetDeliveryMethod::STANDARD,
'amount_micros' => 500000
]);
// Creates a campaign budget operation.
$campaignBudgetOperation = new CampaignBudgetOperation();
$campaignBudgetOperation->setCreate($budget);
// Issues a mutate request.
$campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
$response = $campaignBudgetServiceClient->mutateCampaignBudgets(
MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
);
/** @var CampaignBudget $addedBudget */
$addedBudget = $response->getResults()[0];
printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);
return $addedBudget->getResourceName();
}
}
AddCampaigns::main();
Питон
#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example illustrates how to add a campaign.
To get campaigns, run get_campaigns.py.
"""
import argparse
import datetime
import sys
import uuid
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
_DATE_FORMAT = "%Y%m%d"
def main(client, customer_id):
campaign_budget_service = client.get_service("CampaignBudgetService")
campaign_service = client.get_service("CampaignService")
# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
# Add budget.
try:
campaign_budget_response = (
campaign_budget_service.mutate_campaign_budgets(
customer_id=customer_id, operations=[campaign_budget_operation]
)
)
except GoogleAdsException as ex:
handle_googleads_exception(ex)
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
# Optional: Set the start date.
start_time = datetime.date.today() + datetime.timedelta(days=1)
campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)
# Optional: Set the end date.
end_time = start_time + datetime.timedelta(weeks=4)
campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)
# Add the campaign.
try:
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
print(f"Created campaign {campaign_response.results[0].resource_name}.")
except GoogleAdsException as ex:
handle_googleads_exception(ex)
def handle_googleads_exception(exception):
print(
f'Request with ID "{exception.request_id}" failed with status '
f'"{exception.error.code().name}" and includes the following errors:'
)
for error in exception.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description="Adds a campaign for specified customer."
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v17")
main(googleads_client, args.customer_id)
Руби
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a campaign. To get campaigns, run get_campaigns.rb.
require 'optparse'
require 'google/ads/google_ads'
require 'date'
def add_campaigns(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
cb.delivery_method = :STANDARD
cb.amount_micros = 500000
end
operation = client.operation.create_resource.campaign_budget(campaign_budget)
# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
customer_id: customer_id,
operations: [operation],
)
# Create campaign.
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
c.advertising_channel_type = :SEARCH
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy and budget.
c.manual_cpc = client.resource.manual_cpc
c.campaign_budget = return_budget.results.first.resource_name
# Set the campaign network options.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
ns.target_content_network = true
ns.target_partner_search_network = false
end
# Optional: Set the start date.
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
# Optional: Set the end date.
c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
# Create the operation.
campaign_operation = client.operation.create_resource.campaign(campaign)
# Add the campaign.
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [campaign_operation],
)
puts "Created campaign #{response.results.first.resource_name}."
end
if __FILE__ == $0
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: add_campaigns.rb [options]')
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
add_campaigns(options.fetch(:customer_id).tr("-", ""))
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end
Перл
#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a campaign. To get campaigns, run get_campaigns.pl.
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V17::Resources::CampaignBudget;
use Google::Ads::GoogleAds::V17::Resources::Campaign;
use Google::Ads::GoogleAds::V17::Resources::NetworkSettings;
use Google::Ads::GoogleAds::V17::Common::ManualCpc;
use Google::Ads::GoogleAds::V17::Enums::BudgetDeliveryMethodEnum qw(STANDARD);
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelTypeEnum qw(SEARCH);
use Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum qw(PAUSED);
use
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation;
use Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use POSIX qw(strftime);
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
sub add_campaigns {
my ($api_client, $customer_id) = @_;
# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
name => "Interplanetary budget #" . uniqid(),
deliveryMethod => STANDARD,
amountMicros => 500000
});
# Create a campaign budget operation.
my $campaign_budget_operation =
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
->new({create => $campaign_budget});
# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
customerId => $customer_id,
operations => [$campaign_budget_operation]});
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Set the bidding strategy and budget.
manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
{enhancedCpcEnabled => "true"}
),
campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
# Set the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
# Create a campaign operation.
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({create => $campaign});
# Add the campaign.
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
printf "Created campaign '%s'.\n",
$campaigns_response->{results}[0]{resourceName};
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);
# Call the example.
add_campaigns($api_client, $customer_id =~ s/-//gr);
=pod
=head1 NAME
add_campaigns
=head1 DESCRIPTION
This example adds a campaign. To get campaigns, run get_campaigns.pl.
=head1 SYNOPSIS
add_campaigns.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
=cut
Группы кампаний
Вы можете использовать CampaignGroupService для создания групп кампаний для отслеживания общей эффективности нескольких кампаний со схожими целями.
Первым шагом является создание группы кампаний. Затем добавьте кампании, которые вы хотите отслеживать, в эту группу кампаний. Вы можете выбрать любую комбинацию поисковых, торговых, медийных или видеокампаний с учетом следующих ограничений:
- Каждая кампания одновременно может принадлежать только одной группе кампаний.
- Вы не можете добавлять кампании с общими бюджетами в группу кампаний.