通話コンバージョンのアップロード

Google Ads API を使用してオフライン通話コンバージョンを Google 広告にアップロードすると、広告が電話問い合わせにつながった場合や、電話問い合わせが価値の高い顧客行動につながった場合をトラッキングできます。

Google 広告の UI にマッピングすると、コンバージョンの発生元として [アップロード] を選択し、[通話からのコンバージョン] を選択した場合と同じになります。

通話コンバージョンを作成する

CallConversion を作成する際は、次の点にご注意ください。

  • CallConversion オブジェクトの consent フィールドに値を入力する必要があります。

  • UploadCallConversionsRequestpartial_failure 属性は常に true に設定する必要があります。有効なオペレーションと失敗したオペレーションを同時に処理する場合は、部分的な障害のガイドラインに従ってください。

  • コンバージョンのアップロード リクエストに対する TOO_RECENT_CONVERSION_ACTION または TOO_RECENT_CALL レスポンス メッセージが表示された場合は、それぞれ 6 時間または 12 時間待ってから、失敗した行を再試行します。

  • インポートされたコンバージョンのデータが Google 広告 アカウントに表示されるまで、最大 3 時間かかります。

  • 重複するコンバージョン(caller_idconversion_date_timeconversion_action がすでにアップロードされている CallConversion)をアップロードすると、CALL_CONVERSION_ALREADY_EXISTS エラーが返されます。

    • 1 つのリクエストに同じコンバージョンの複数のオペレーションが含まれている場合、DUPLICATE_CALL_CONVERSION_IN_REQUEST エラーが返されます。

通話コンバージョンをアップロードする

オフラインの電話コンバージョンをコンバージョン アクションに関連付けるには、発信者 ID(電話番号)、コンバージョンの日時、コンバージョン アクションのリソース名、必要に応じてコンバージョン値と通貨を ConversionUploadService に指定する必要があります。さまざまな入力について詳しくは、ヘルプセンターの記事をご覧ください。コードサンプルには、さまざまな入力の形式も記載されています。

要件

CallConversion をアップロードする際に満たす必要がある要件がいくつかあります。

ConversionUploadError.INVALID_CONVERSION_ACTION エラーを回避するには、conversion_action 属性で ConversionAction を参照する必要があります。ここで、

  • ConversionActionTypeUPLOAD_CALLS です。

  • ConversionActionstatusENABLED です。一致しない場合、オペレーションは NO_CONVERSION_ACTION_FOUND エラーで失敗します。

  • ConversionAction が、クリックの Google 広告アカウントの Google 広告コンバージョン カスタマーに存在する。

また、ConversionAction.category を、コンバージョンに最も当てはまるカテゴリに設定することをおすすめします。

これに加えて次の条件を満たす必要があります。

  • 通話時、通話の Google 広告アカウントのGoogle 広告コンバージョン カスタマーでコンバージョン トラッキングが有効になっていた。

  • UploadCallConversionsRequestcustomer_id は、呼び出しの Google 広告アカウントのGoogle 広告コンバージョン カスタマーのお客様 ID にする必要があります。指定しない場合、コンバージョンのアップロードで ConversionUploadError.INVALID_CUSTOMER_FOR_CALL エラーが発生します。

  • conversion_value は 0 以上の値でなければなりません。

  • conversion_date_time にはタイムゾーンを指定する必要があります。形式は yyyy-mm-dd HH:mm:ss+|-HH:mm です(例: 2022-01-01 19:32:45-05:00(夏時間は無視))。タイムゾーンには任意の有効な値を指定できます。アカウントのタイムゾーンと一致する必要はありません。ただし、アップロードしたコンバージョン データと Google 広告の管理画面に表示されるコンバージョン データを比較する場合は、コンバージョン数が一致するように、Google 広告アカウントと同じタイムゾーンを使用することをおすすめします。

サンプルコード

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String conversionActionId,
    String callerId,
    String callStartDateTime,
    double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    ConsentStatus adUserDataConsent) {
  // Create a call conversion by specifying currency as USD.
  CallConversion.Builder conversionBuilder =
      CallConversion.newBuilder()
          .setConversionAction(conversionActionId)
          .setCallerId(callerId)
          .setCallStartDateTime(callStartDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    conversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }

  CallConversion conversion = conversionBuilder.build();

  // Uploads the call conversion to the API.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Partial failure MUST be enabled for this request.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadCallConversionsResponse response =
        conversionUploadServiceClient.uploadCallConversions(
            UploadCallConversionsRequest.newBuilder()
                .setCustomerId(String.valueOf(customerId))
                .setCustomerId(Long.toString(customerId))
                .addConversions(conversion)
                .setPartialFailure(true)
                .build());

    // Prints any partial failure errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      googleAdsFailure
          .getErrorsList()
          .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
      throw new RuntimeException(
          "Partial failure occurred " + response.getPartialFailureError().getMessage());
    }

    // Prints the result if valid.
    CallConversionResult result = response.getResults(0);
    System.out.printf(
        "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
            + " action with resource name '%'.%n",
        result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId,
    long conversionActionId, string callerId, string callStartTime,
    string conversionTime, double conversionValue,
    long? conversionCustomVariableId, string conversionCustomVariableValue,
    ConsentStatus? adUserDataConsent)
{
    // Get the ConversionUploadService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V18.ConversionUploadService);

    // Create a call conversion by specifying currency as USD.
    CallConversion callConversion = new CallConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        CallerId = callerId,
        CallStartDateTime = callStartTime,
        ConversionDateTime = conversionTime,
        ConversionValue = conversionValue,
        CurrencyCode = "USD",
    };

    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        callConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    if (conversionCustomVariableId != null &&
        !string.IsNullOrEmpty(conversionCustomVariableValue))
    {
        callConversion.CustomVariables.Add(new CustomVariable()
        {
            ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
                customerId, conversionCustomVariableId.Value),
            Value = conversionCustomVariableValue
        });
    }

    UploadCallConversionsRequest request = new UploadCallConversionsRequest()
    {
        CustomerId = customerId.ToString(),
        Conversions = { callConversion },
        PartialFailure = true
    };

    try
    {
        // Issues a request to upload the call conversion. The partialFailure parameter
        // is set to true, and validateOnly parameter to false as required by this method
        // call.
        // NOTE: This request contains a single conversion as a demonstration.  However, if
        // you have multiple conversions to upload, it's best to upload multiple conversions
        // per request instead of sending a separate request per conversion. See the
        // following for per-request limits:
        // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
        UploadCallConversionsResponse response =
            conversionUploadService.UploadCallConversions(request);

        // Since we set partialFailure = true, we can retrieve error messages (if any) from
        // the operation response.
        if (response.PartialFailureError != null)
        {
            Console.WriteLine("Call conversion upload failed.");

            // Retrieves the errors from the partial failure and prints them.
            List<GoogleAdsError> errors =
                response.PartialFailure.GetErrorsByOperationIndex(0);
            foreach (GoogleAdsError error in errors)
            {
                Console.WriteLine($"Operation failed with error: {error}.");
            }
        }
        else
        {
            // Prints the result.
            CallConversionResult uploadedCallConversion = response.Results[0];
            Console.WriteLine($"Uploaded call conversion that occurred at " +
                $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
                $"'{uploadedCallConversion.CallerId}' to the conversion action with " +
                $"resource name '{uploadedCallConversion.ConversionAction}'.");
        }

    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $callerId,
    string $callStartDateTime,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Creates a call conversion by specifying currency as USD.
    $callConversion = new CallConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'caller_id' => $callerId,
        'call_start_date_time' => $callStartDateTime,
        'conversion_date_time' => $conversionDateTime,
        'conversion_value' => $conversionValue,
        'currency_code' => 'USD'
    ]);
    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $callConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    // Issues a request to upload the call conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadCallConversions(
        // Partial failure MUST be enabled for this request.
        UploadCallConversionsRequest::build($customerId, [$callConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var CallConversionResult $uploadedCallConversion */
        $uploadedCallConversion = $response->getResults()[0];
        printf(
            "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
            . "conversion action with resource name '%s'.%s",
            $uploadedCallConversion->getCallStartDateTime(),
            $uploadedCallConversion->getCallerId(),
            $uploadedCallConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
      

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    caller_id,
    call_start_date_time,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    ad_user_data_consent,
):
    """Imports offline call conversion values for calls related to your ads.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        caller_id: The caller ID from which this call was placed. Caller ID is
            expected to be in E.164 format with preceding '+' sign,
            e.g. '+18005550100'.
        call_start_date_time: The date and time at which the call occurred. The
            format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        ad_user_data_consent: The consent status for ad user data for all
            members in the job.
    """
    # Get the ConversionUploadService client.
    conversion_upload_service = client.get_service("ConversionUploadService")

    # Create a call conversion in USD currency.
    call_conversion = client.get_type("CallConversion")
    call_conversion.conversion_action = client.get_service(
        "ConversionActionService"
    ).conversion_action_path(customer_id, conversion_action_id)
    call_conversion.caller_id = caller_id
    call_conversion.call_start_date_time = call_start_date_time
    call_conversion.conversion_date_time = conversion_date_time
    call_conversion.conversion_value = conversion_value
    call_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_custom_variable_id
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        call_conversion.custom_variables.append(conversion_custom_variable)

    # Specifies whether user consent was obtained for the data you are
    # uploading. For more details. see:
    # https://www.google.com/about/company/user-consent-policy
    if ad_user_data_consent:
        call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Issue a request to upload the call conversion.
    # Partial failure MUST be enabled for this request.
    request = client.get_type("UploadCallConversionsRequest")
    request.customer_id = customer_id
    request.conversions = [call_conversion]
    request.partial_failure = True
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    upload_call_conversions_response = (
        conversion_upload_service.upload_call_conversions(request=request)
    )

    # Print any partial errors returned.
    if upload_call_conversions_response.partial_failure_error:
        print(
            "Partial error occurred: "
            f"'{upload_call_conversions_response.partial_failure_error.message}'"
        )

    # Print the result if valid.
    uploaded_call_conversion = upload_call_conversions_response.results[0]
    if uploaded_call_conversion.call_start_date_time:
        print(
            "Uploaded call conversion that occurred at "
            f"'{uploaded_call_conversion.call_start_date_time}' "
            f"for caller ID '{uploaded_call_conversion.caller_id}' "
            "to the conversion action with resource name "
            f"'{uploaded_call_conversion.conversion_action}'."
        )
      

Ruby

def upload_call_conversion(
  customer_id,
  conversion_action_id,
  caller_id,
  call_start_date_time,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Create a call conversion by specifying currency as USD.
  call_conversion = client.resource.call_conversion do |c|
    c.conversion_action = client.path.conversion_action(
      customer_id, conversion_action_id)
    c.caller_id = caller_id
    c.call_start_date_time = call_start_date_time
    c.conversion_date_time = conversion_date_time
    c.conversion_value = conversion_value
    c.currency_code = "USD"
    if conversion_custom_variable_id && conversion_custom_variable_value
      c.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end

    unless ad_user_data_consent.nil?
      c.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  # Issues a request to upload the call conversion.
  response = client.service.conversion_upload.upload_call_conversions(
    customer_id: customer_id,
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [call_conversion],
    partial_failure: true
  )

  # Prints errors if any partial failure error is returned.
  if response.partial_failure_error
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    failures.each do |failure|
      failure.errors.each do |error|
        human_readable_error_path = error
          .location
          .field_path_elements
          .map { |location_info|
            if location_info.index
              "#{location_info.field_name}[#{location_info.index}]"
            else
              "#{location_info.field_name}"
            end
          }.join(" > ")

        errmsg =  "error occured while adding operations " \
          "#{human_readable_error_path}" \
          " with value: #{error.trigger.string_value}" \
          " because #{error.message.downcase}"
        puts errmsg
      end
    end
  else
    # Print the result if valid.
    uploaded_call_conversion = response.results.first
    puts "Uploaded call conversion that occurred at " \
      "#{uploaded_call_conversion.call_start_date_time} " \
      "for caller ID " \
      "#{uploaded_call_conversion.caller_id} " \
      "to the conversion action with resource name " \
      "#{uploaded_call_conversion.conversion_action}"
  end
end
      

Perl

sub upload_call_conversion {
  my (
    $api_client,                       $customer_id,
    $conversion_action_id,             $caller_id,
    $call_start_date_time,             $conversion_date_time,
    $conversion_value,                 $conversion_custom_variable_id,
    $conversion_custom_variable_value, $ad_user_data_consent
  ) = @_;

  # Create a call conversion by specifying currency as USD.
  my $call_conversion =
    Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CallConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      callerId           => $caller_id,
      callStartDateTime  => $call_start_date_time,
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $call_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $call_conversion->{consent} =
      Google::Ads::GoogleAds::V18::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the call conversion.
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_call_conversions_response =
    $api_client->ConversionUploadService()->upload_call_conversions({
      customerId     => $customer_id,
      conversions    => [$call_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_call_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_call_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_call_conversion =
    $upload_call_conversions_response->{results}[0];
  if (%$uploaded_call_conversion) {
    printf "Uploaded call conversion that occurred at '%s' " .
      "for caller ID '%s' to the conversion action with resource name '%s'.\n",
      $uploaded_call_conversion->{callStartDateTime},
      $uploaded_call_conversion->{callerId},
      $uploaded_call_conversion->{conversionAction};
  }

  return 1;
}