Audience targeting
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Audience targeting in Demand Gen campaigns has some unique features that
other campaign types don't support.
One is Lookalike audience segments,
which you can use to target audiences that are similar and share characteristics
with others.
You can read more about Lookalike segments in the help center article on how to "Use Lookalike segments to grow your audience".
Additionally, you can set up audience targeting at the ad group level
using AdGroupCriterion.
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[],[],null,["# Audience targeting in Demand Gen campaigns has some unique features that\nother campaign types don't support.\n\nOne is [Lookalike audience segments](/google-ads/api/docs/remarketing/audience-segments/lookalike-audiences),\nwhich you can use to target audiences that are similar and share characteristics\nwith others.\n\nYou can read more about Lookalike segments in the help center article on how to [\"Use Lookalike segments to grow your audience\"](//support.google.com/google-ads/answer/13541369).\n\nAdditionally, you can set up audience targeting [at the ad group level](/google-ads/api/docs/remarketing/audiences#ad_group_criterion)\nusing `AdGroupCriterion`."]]
