动态再营销
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动态再营销广告是为每次展示量身定制的展示广告，其中显示的内容与用户之前访问过的网站相关。
动态再营销具有许多优势，包括：
- 可伸缩性：与 Feed 搭配使用时，您可以制作可根据产品或服务调整规模的广告。
- 简单而强大的素材资源：创建 Feed 后，Google Ads 商品推荐引擎将提取产品和服务，并根据热门程度和访问者在您网站上浏览过的内容来确定每个广告的最佳产品组合。
- 效果出众的广告版式：Google Ads 依据查看广告的用户以及展示广告的位置和广告平台预测效果最佳的动态广告版式。
- 实时出价优化：Google Ads 使用转化优化工具来计算每次展示的最佳出价。
Google Ads API 支持两种类型的动态再营销广告系列：零售广告系列和非零售广告系列。零售动态再营销需要使用 Merchant Center 提供的 Feed，而非零售动态再营销则可以使用 Assets 进行维护。
其余页面提供了针对每种业务类型更新动态再营销广告的示例。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-26。
[null,null,["最后更新时间 (UTC)：2025-08-26。"],[[["\u003cp\u003eDynamic Remarketing ads personalize display ads based on a user's past website visits, tailoring content to their interests.\u003c/p\u003e\n"],["\u003cp\u003eThese ads offer benefits like scalability, automated product selection, optimized layouts, and real-time bid adjustments for better performance.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads supports Dynamic Remarketing for both retail and non-retail businesses, using Merchant Center feeds for retail and Google Ads Assets for non-retail.\u003c/p\u003e\n"],["\u003cp\u003eRetail dynamic remarketing leverages ShoppingSetting for feed configuration while non-retail utilizes AssetSet and Asset for the same.\u003c/p\u003e\n"]]],[],null,["# Dynamic Remarketing\n\n[Dynamic Remarketing](//support.google.com/google-ads/answer/3124536)\nads are display ads customized for each impression, showing content related to\na user's previous visits to a website.\n\nDynamic remarketing has many benefits, including:\n\n- **Scalability:** You can create ads that scale with your products or services, when paired with your feeds.\n- **Simple yet powerful assets:** Once you create the feeds, the Google Ads product recommendation engine will pull products and services, determining the best mix of products for each ad based on popularity and what the visitor viewed on your site.\n- **High-performance layouts:** Google Ads predicts which dynamic ad layout is likely to perform best for the person, placement and platform where the ads will show.\n- **Real-time bid optimization:** With the conversion optimizer, Google Ads calculates the optimal bid for each impression.\n\nThe Google Ads API supports two types of Dynamic Remarketing campaigns: retail and\nnon-retail. Dynamic Remarketing for retail requires the feed provided by\nMerchant Center, whereas non-retail can be maintained using\n[`Assets`](/google-ads/api/docs/dynamic-remarketing/asset-based).\n\n| Business Type | Technologies required | Feed configuration |\n|---------------|-----------------------------|--------------------------------------------------------------------------------------------------------------|\n| Retail | Merchant Center, Google Ads | [`ShoppingSetting`](/google-ads/api/reference/rpc/v21/Campaign.ShoppingSetting) |\n| Non-retail | Google Ads | [`AssetSet`](/google-ads/api/reference/rpc/v21/AssetSet), [`Asset`](/google-ads/api/reference/rpc/v21/Asset) |\n\nThe remaining pages provide examples of updating Dynamic Remarketing\nads for each business type."]]
