Buat Iklan Penelusuran Dinamis

Untuk menyiapkan Iklan Penelusuran Dinamis (DSA) dengan Google Ads API, ikuti langkah-langkah berikut:

  1. Buat kampanye dan tentukan domainnya.
  2. Buat grup iklan untuk fitur yang terkait dengan DSA.
  3. Buat satu atau beberapa DSA.
  4. Tentukan satu atau beberapa kriteria untuk menampilkan DSA di kampanye.

Membuat kampanye

Untuk memberi tahu Google Ads bahwa Anda akan menggunakan DSA dengan kampanye, Anda harus membuat Campaign terlebih dahulu dengan kolom advertising_channel_type ditetapkan ke AdvertisingChannelType.SEARCH. Selain itu, tentukan domain tempat DSA akan beroperasi. Hal ini dilakukan dengan menetapkan kolom dynamic_search_ads_setting dari Campaign menggunakan DynamicSearchAdsSetting.

Contoh berikut membuat kampanye DSA.

Java

private static String addCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
          .setStatus(CampaignStatus.PAUSED)
          .setManualCpc(ManualCpc.newBuilder().build())
          .setCampaignBudget(budgetResourceName)
          // Enables the campaign for DSAs.
          .setDynamicSearchAdsSetting(
              DynamicSearchAdsSetting.newBuilder()
                  .setDomainName("example.com")
                  .setLanguageCode("en")
                  .build())
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddDynamicSearchAds.java

C#

private static string AddCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V18.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
        AdvertisingChannelType = AdvertisingChannelType.Search,
        Status = CampaignStatus.Paused,
        ManualCpc = new ManualCpc(),
        CampaignBudget = budgetResourceName,

        // Enable the campaign for DSAs.
        DynamicSearchAdsSetting = new DynamicSearchAdsSetting()
        {
            DomainName = "example.com",
            LanguageCode = "en"
        },

        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });

    // Displays the result.
    string campaignResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
    return campaignResourceName;
}
AddDynamicSearchAds.cs

PHP

private static function createCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
        'advertising_channel_type' => AdvertisingChannelType::SEARCH,
        'status' => CampaignStatus::PAUSED,
        'manual_cpc' => new ManualCpc(),
        'campaign_budget' => $campaignBudgetResourceName,
        // Enables the campaign for DSAs.
        'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([
            'domain_name' => 'example.com',
            'language_code' => 'en'
        ]),
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddDynamicSearchAds.php

Python

def create_campaign(client, customer_id, budget_resource_name):
    """Creates a Dynamic Search Ad Campaign under the given customer ID.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        budget_resource_name: a resource_name str for a Budget

    Returns:
        A resource_name str for the newly created Campaign.
    """
    # Retrieve a new campaign operation object.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise #{uuid4()}"
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    campaign.manual_cpc.enhanced_cpc_enabled = True
    campaign.campaign_budget = budget_resource_name
    # Required: Enable the campaign for DSAs by setting the campaign's dynamic
    # search ads setting domain name and language.
    campaign.dynamic_search_ads_setting.domain_name = "example.com"
    campaign.dynamic_search_ads_setting.language_code = "en"
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    campaign.start_date = (datetime.now() + timedelta(days=1)).strftime(
        "%Y%m%d"
    )
    campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d")

    # Retrieve the campaign service.
    campaign_service = client.get_service("CampaignService")

    # Issues a mutate request to add campaign.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created campaign with resource_name: "{resource_name}"')
add_dynamic_search_ads.py

Ruby

def create_campaign(client, customer_id, budget_resource_name)
  campaign = client.resource.campaign do |c|
    c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"

    c.advertising_channel_type = :SEARCH
    c.status = :PAUSED
    c.manual_cpc = client.resource.manual_cpc
    c.campaign_budget = budget_resource_name

    c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s|
      s.domain_name =  "example.com"
      s.language_code =  "en"
    end

    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end

  operation = client.operation.create_resource.campaign(campaign)

  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created campaign with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb

Perl

sub create_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
      name                   => "Interplanetary Cruise #" . uniqid(),
      advertisingChannelType => SEARCH,
      status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED,
      manualCpc      => Google::Ads::GoogleAds::V18::Common::ManualCpc->new(),
      campaignBudget => $campaign_budget_resource_name,
      # Enable the campaign for DSAs.
      dynamicSearchAdsSetting =>
        Google::Ads::GoogleAds::V18::Resources::DynamicSearchAdsSetting->new({
          domainName   => "example.com",
          languageCode => "en"
        }
        ),
      # Optional: Set the start and end dates for the campaign, beginning one day from
      # now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName};

  printf "Created campaign '%s'.\n", $campaign_resource_name;

  return $campaign_resource_name;
}
add_dynamic_search_ads.pl

Membuat grup iklan

Untuk menggunakan fitur DSA, Anda perlu membuat AdGroup dengan kolom type ditetapkan ke SEARCH_DYNAMIC_ADS. Jenis grup iklan ini menerapkan batasan berikut:

  • Jenis grup iklan ini hanya dapat ditambahkan ke kampanye penelusuran.
  • Harus ada DynamicSearchAdsSetting yang valid yang ditetapkan di tingkat kampanye
  • untuk grup iklan yang akan ditambahkan. Error AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING akan ditampilkan jika setelan ini tidak ada.
  • Tidak ada kata kunci positif yang diizinkan dalam jenis grup iklan ini. Audiens, target iklan dinamis, dan kata kunci negatif diizinkan.
  • Seperti semua grup iklan, kolom type tidak dapat diubah setelah konstruksi.
  • Hanya format iklan yang terkait dengan DSA yang diizinkan dalam grup iklan ini.

Contoh kode di bawah menunjukkan cara membuat grup iklan SEARCH_DYNAMIC_ADS.

Java

private static String addAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates the ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .setType(AdGroupType.SEARCH_DYNAMIC_ADS)
          .setStatus(AdGroupStatus.PAUSED)
          .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}")
          .setCpcBidMicros(50_000)
          .build();

  // Creates the operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    String adGroupResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName);
    return adGroupResourceName;
  }
}
AddDynamicSearchAds.java

C#

private static string AddAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V18.AdGroupService);

    // Create the ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        Type = AdGroupType.SearchDynamicAds,
        Status = AdGroupStatus.Paused,
        TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}",
        CpcBidMicros = 50_000
    };

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Add the ad group.
    MutateAdGroupsResponse response =
        adGroupService.MutateAdGroups(customerId.ToString(),
            new AdGroupOperation[] { operation });

    // Display the results.
    string adGroupResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");

    return adGroupResourceName;
}
AddDynamicSearchAds.cs

PHP

private static function createAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Constructs an ad group and sets an optional CPC value.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(),
        'campaign' => $campaignResourceName,
        'status' => AdGroupStatus::PAUSED,
        'type' => AdGroupType::SEARCH_DYNAMIC_ADS,
        'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}',
        'cpc_bid_micros' => 10000000
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add the ad groups.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    /** @var MutateAdGroupsResponse $adGroupResponse */
    $adGroupResponse = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName();
    printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL);

    return $adGroupResourceName;
}
AddDynamicSearchAds.php

Python

def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates a Dynamic Search Ad Group under the given Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        campaign_resource_name: a resource_name str for a Campaign.

    Returns:
        A resource_name str for the newly created Ad Group.
    """
    # Retrieve a new ad group operation object.
    ad_group_operation = client.get_type("AdGroupOperation")
    # Create an ad group.
    ad_group = ad_group_operation.create
    # Required: set the ad group's type to Dynamic Search Ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS
    ad_group.name = f"Earth to Mars Cruises {uuid4()}"
    ad_group.campaign = campaign_resource_name
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    # Recommended: set a tracking URL template for your ad group if you want to
    # use URL tracking software.
    ad_group.tracking_url_template = (
        "http://tracker.example.com/traveltracker/{escapedlpurl}"
    )
    # Optional: Set the ad group bid value.
    ad_group.cpc_bid_micros = 10000000

    # Retrieve the ad group service.
    ad_group_service = client.get_service("AdGroupService")

    # Issues a mutate request to add the ad group.
    response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group with resource_name: "{resource_name}"')
add_dynamic_search_ads.py

Ruby

def create_ad_group(client, customer_id, campaign_resource_name)
  ad_group = client.resource.ad_group do |ag|
    ag.type = :SEARCH_DYNAMIC_ADS
    ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"

    ag.campaign =  campaign_resource_name

    ag.status = :PAUSED
    ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}"

    ag.cpc_bid_micros = 3_000_000
  end

  operation = client.operation.create_resource.ad_group(ad_group)

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts("Created ad group with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb

Perl

sub create_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Construct an ad group and set an optional CPC value.
  my $ad_group = Google::Ads::GoogleAds::V18::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    status   => Google::Ads::GoogleAds::V18::Enums::AdGroupStatusEnum::PAUSED,
    type     => SEARCH_DYNAMIC_ADS,
    trackingUrlTemplate =>
      "http://tracker.examples.com/traveltracker/{escapedlpurl}",
    cpcBidMicros => 3000000
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};

  printf "Created ad group '%s'.\n", $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_dynamic_search_ads.pl

Membuat DSA

Untuk membuat DSA yang sebenarnya, Anda perlu menggunakan objek ExpandedDynamicSearchAdInfo dan menetapkan kolom berikut:

  • Wajib: description
  • Opsional: description2

Iklan ini akan memiliki judul, URL yang ditampilkan, dan URL final yang dibuat otomatis pada waktu penayangan sesuai dengan informasi khusus nama domain yang diberikan oleh DynamicSearchAdsSetting yang ditetapkan di tingkat kampanye.

Java

private static void addExpandedDSA(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
  // Creates an ad group ad.
  AdGroupAd adGroupAd =
      AdGroupAd.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setStatus(AdGroupAdStatus.PAUSED)
          // Sets the ad as an expanded dynamic search ad
          .setAd(
              Ad.newBuilder()
                  .setExpandedDynamicSearchAd(
                      ExpandedDynamicSearchAdInfo.newBuilder()
                          .setDescription("Buy tickets now!")
                          .build())
                  .build())
          .build();

  // Creates the operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the dynamic search ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the response.
    System.out.printf(
        "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName());
  }
}
AddDynamicSearchAds.java

C#

private static void AddExpandedDSA(GoogleAdsClient client, long customerId,
    string adGroupResourceName)
{
    // Get the AdGroupAdService.
    AdGroupAdServiceClient adGroupAdService =
        client.GetService(Services.V18.AdGroupAdService);

    // Create an ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Status = AdGroupAdStatus.Paused,

        // Set the ad as an expanded dynamic search ad.
        Ad = new Ad()
        {
            ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo()
            {
                Description = "Buy tickets now!"
            }
        }
    };

    // Create the operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Add the dynamic search ad.
    MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
        customerId.ToString(), new AdGroupAdOperation[] { operation });

    // Display the response.
    Console.WriteLine($"Added ad group ad with resource name " +
        $"'{response.Results[0].ResourceName}'.");
}
AddDynamicSearchAds.cs

PHP

private static function createExpandedDSA(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $adGroupAd = new AdGroupAd([
        'ad_group' => $adGroupResourceName,
        'status' => AdGroupAdStatus::PAUSED,
        'ad' => new Ad([
            'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([
                'description' => 'Buy tickets now!'
            ])
        ])
    ]);

    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ads.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    /** @var MutateAdGroupAdsResponse $adGroupAdResponse */
    $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName();
    printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL);

    return $adGroupAdResourceName;
}
AddDynamicSearchAds.php

Python

def create_expanded_dsa(client, customer_id, ad_group_resource_name):
    """Creates a dynamic search ad under the given ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        ad_group_resource_name: a resource_name str for an Ad Group.
    """
    # Retrieve a new ad group ad operation object.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    # Create and expanded dynamic search ad. This ad will have its headline,
    # display URL and final URL auto-generated at serving time according to
    # domain name specific information provided by DynamicSearchAdSetting at
    # the campaign level.
    ad_group_ad = ad_group_ad_operation.create
    # Optional: set the ad status.
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    # Set the ad description.
    ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!"
    ad_group_ad.ad_group = ad_group_resource_name

    # Retrieve the ad group ad service.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Submit the ad group ad operation to add the ad group ad.
    response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
add_dynamic_search_ads.py

Ruby

def create_expanded_dsa(client, customer_id, ad_group_resource_name)
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info|
        info.description = "Buy tickets now!"
      end
    end

    aga.ad_group = ad_group_resource_name
  end

  operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created ad group ad with ID: #{response.results.first.resource_name}")
end
add_dynamic_search_ads.rb

Perl

sub create_expanded_dsa {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V18::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      status => Google::Ads::GoogleAds::V18::Enums::AdGroupAdStatusEnum::PAUSED,
      ad     => Google::Ads::GoogleAds::V18::Resources::Ad->new({
          expandedDynamicSearchAd =>
            Google::Ads::GoogleAds::V18::Common::ExpandedDynamicSearchAdInfo->
            new({
              description => "Buy tickets now!"
            })})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  my $ad_group_ad_resource_name =
    $ad_group_ads_response->{results}[0]{resourceName};

  printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name;

  return $ad_group_ad_resource_name;
}
add_dynamic_search_ads.pl

Kolom final_urls dihitung oleh Google Ads saat membuat DSA. Oleh karena itu, Anda tidak dapat menetapkan kolom ini saat membuat DSA. Untuk menggunakan software pelacakan URL, Anda dapat menentukan parameter pelacakan atau pengalihan tambahan yang diperlukan menggunakan kolom tracking_url_template. Saat menentukan kolom ini, Anda harus menyertakan salah satu parameter berikut agar Google Ads dapat memasukkan URL final yang cocok:

Parameter Penjelasan
{unescapedlpurl}

URL halaman landing tanpa escape—jika Anda ingin menambahkan sesuatu di bagian akhir, misalnya:

{unescapedlpurl}?dsa=true
{escapedlpurl}

URL halaman landing yang di-escape (dienkode URL)—jika Anda ingin mengalihkan ke pelacak, misalnya:

http://tracking.com/lp={escapedurl}
{lpurlpath}

Hanya parameter jalur dan kueri dari URL yang dihitung, misalnya:

http://tracking.com.com/track/{lpurlpath}
{lpurl}

Mengenkode ? dan = dari URL halaman landing, diakhiri dengan kueri penelusuran. Jika ditemukan di awal kolom tracking_url_template, nilai tersebut akan diganti dengan nilai {unescapedurl}, misalnya:

http://tracking.com/redir.php?tracking=xyz&url={lpurl}

Contoh:

Java

dsa.setTrackingUrlTemplate(
    StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));

Menentukan kriteria untuk DSA

Terakhir, Anda perlu menyiapkan beberapa kriteria untuk memicu penayangan DSA. Hal ini dilakukan menggunakan kolom webpage dari AdGroupCriterion. Kolom webpage ini ditetapkan sebagai objek WebpageInfo yang memungkinkan antara satu dan tiga conditions.

conditions ini adalah instance WebpageConditionInfo yang memungkinkan Anda menentukan dengan tepat apa yang akan difilter atau ditelusuri dalam domain yang ditentukan sebelumnya di setelan kampanye. Ada lima item yang dapat Anda filter dalam domain:

WebpageConditionOperand Deskripsi
URL String yang cocok dengan URL sebagian halaman.
CATEGORY String dengan kategori yang akan dicocokkan secara akurat.
PAGE_TITLE String yang cocok dengan sebagian judul halaman.
PAGE_CONTENT String yang cocok dengan beberapa konten dalam halaman yang diindeks.
CUSTOM_LABEL String yang cocok dengan kondisi penargetan label khusus halaman web. Lihat Menargetkan URL feed halaman menggunakan label kustom.

Misalnya, Anda dapat membuat kriteria halaman web yang menargetkan semua hal yang terletak di cabang /children situs liburan (kondisi URL), tetapi hanya halaman yang memiliki "Penawaran Spesial" dalam judulnya (kondisi PAGE_TITLE).

Menemukan kategori situs

Anda dapat mengambil dan memfilter daftar DomainCategory yang menurut Google berlaku untuk situs Anda dengan memilih kolom resource domain_category dalam kueri GAQL.

Kueri GAQL berikut mengambil daftar kategori domain untuk situs tertentu dan kampanye tertentu, dengan memfilter berdasarkan ID-nya:

SELECT
  domain_category.category,
  domain_category.language_code,
  domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
  AND campaign.id = campaign_id

Mengecualikan bagian situs

Anda juga dapat menggunakan AdGroupCriterionService untuk menyiapkan kriteria halaman web negatif. Anda dapat menggunakannya, misalnya, untuk mengecualikan halaman dengan judul tertentu yang ingin Anda kelola dengan kampanye atau grup iklan lain.

Kriteria lain

Kampanye dan grup iklan DSA tidak hanya dibatasi pada kriteria halaman web; Anda dapat terus menggunakan jenis kriteria lain untuk lebih menyaring dan meningkatkan kualitas iklan. Namun, Anda harus bijak dalam menggunakan kriteria tambahan, karena menambahkan terlalu banyak dapat mengurangi efektivitas penargetan otomatis DSA.

Sebelumnya
Ringkasan
Berikutnya
DSA page feeds