By default, Dynamic Search Ads (DSAs) are set up to target entire websites, or portions of them without focusing on specific page URLs. If you need better control over the URLs, you can use DSA page feeds to specify precisely which URLs to use with your DSAs. When you provide a page feed of your products and their landing pages, it helps Google Ads determine when to show your ads and where to direct people on your website.
This guide shows you how to create asset-based DSA page feeds.
Create assets for each page on your website
First, create an Asset
for each URL on your website.
Java
List<String> urls = ImmutableList.of( "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals"); // Creates one operation per URL. List<AssetOperation> assetOperations = new ArrayList<>(); for (String url : urls) { PageFeedAsset pageFeedAsset = PageFeedAsset.newBuilder() // Sets the URL of the page to include. .setPageUrl(url) // Recommended: adds labels to the asset. These labels can be used later in ad group // targeting to restrict the set of pages that can serve. .addLabels(dsaPageUrlLabel) .build(); Asset asset = Asset.newBuilder().setPageFeedAsset(pageFeedAsset).build(); assetOperations.add(AssetOperation.newBuilder().setCreate(asset).build()); } // Creates the service client. try (AssetServiceClient assetServiceClient = googleAdsClient.getLatestVersion().createAssetServiceClient()) { // Adds the assets. MutateAssetsResponse response = assetServiceClient.mutateAssets(String.valueOf(customerId), assetOperations); // Prints some information about the result. List<String> resourceNames = response.getResultsList().stream() .map(MutateAssetResult::getResourceName) .collect(Collectors.toList()); resourceNames.forEach(r -> System.out.printf("Created asset with resource name %s.%n", r)); return resourceNames; }
C#
/// <summary> /// Creates Assets to be used in a DSA page feed. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="dsaPageUrlLabel">The DSA page URL label.</param> /// <returns>The list of asset resource names.</returns> private static List<string> CreateAssets(GoogleAdsClient client, long customerId, string dsaPageUrlLabel) { AssetServiceClient assetService = client.GetService(Services.V18.AssetService); string[] urls = new[] { "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals" }; // Creates one operation per URL. List<AssetOperation> assetOperations = new List<AssetOperation>(); foreach (string url in urls) { PageFeedAsset pageFeedAsset = new PageFeedAsset() { // Sets the URL of the page to include. PageUrl = url, // Recommended: adds labels to the asset. These labels can be used later in // ad group targeting to restrict the set of pages that can serve. Labels = { dsaPageUrlLabel } }; assetOperations.Add( new AssetOperation() { Create = new Asset() { PageFeedAsset = pageFeedAsset } }); } // Adds the assets. MutateAssetsResponse response = assetService.MutateAssets(customerId.ToString(), assetOperations); // Prints some information about the result. List<string> resourceNames = response.Results.Select( assetResult => assetResult.ResourceName).ToList(); foreach (string resourceName in resourceNames) { Console.Write($"Created asset with resource name {resourceName}."); } return resourceNames; }
PHP
$urls = [ 'http://www.example.com/discounts/rental-cars', 'http://www.example.com/discounts/hotel-deals', 'http://www.example.com/discounts/flight-deals' ]; $operations = []; // Creates one asset per URL. foreach ($urls as $url) { $pageFeedAsset = new PageFeedAsset([ 'page_url' => $url, // Recommended: adds labels to the asset. These labels can be used later in ad group // targeting to restrict the set of pages that can serve. 'labels' => [$dsaPageUrlLabel] ]); // Wraps the page feed asset in an asset. $asset = new Asset(['page_feed_asset' => $pageFeedAsset]); // Creates an asset operation and adds it to the list of operations. $assetOperation = new AssetOperation(); $assetOperation->setCreate($asset); $operations[] = $assetOperation; } // Issues a mutate request to add the assets and prints its information. $assetServiceClient = $googleAdsClient->getAssetServiceClient(); $response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build( $customerId, $operations )); $assetResourceNames = []; printf("Added %d assets:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedAsset) { /** @var Asset $addedAsset */ $assetResourceName = $addedAsset->getResourceName(); printf( "Created an asset with resource name: '%s'.%s", $assetResourceName, PHP_EOL ); $assetResourceNames[] = $assetResourceName; } return $assetResourceNames;
Python
def create_assets(client, customer_id, dsa_page_url_label): """Creates assets to be used in a DSA page feed. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. dsa_page_url_label: the label for the DSA page URLs. Returns: a list of the created assets' resource names. """ urls = [ "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals", ] operations = [] # Creates one asset per URL. for url in urls: # Creates an asset operation and adds it to the list of operations. operation = client.get_type("AssetOperation") asset = operation.create page_feed_asset = asset.page_feed_asset page_feed_asset.page_url = url # Recommended: adds labels to the asset. These labels can be used later # in ad group targeting to restrict the set of pages that can serve. page_feed_asset.labels.append(dsa_page_url_label) operations.append(operation) # Issues a mutate request to add the assets and prints its information. asset_service = client.get_service("AssetService") response = asset_service.mutate_assets( customer_id=customer_id, operations=operations ) print(f"Added {len(response.results)} assets:") resource_names = [] for result in response.results: resource_name = result.resource_name print(f"\tCreated an asset with resource name: '{resource_name}'") resource_names.append(resource_name) return resource_names
Ruby
def create_assets(client, dsa_page_url_label, customer_id) urls = [ 'http://www.example.com/discounts/rental-cars', 'http://www.example.com/discounts/hotel-deals', 'http://www.example.com/discounts/flight-deals', ] operations = urls.map do |url| client.operation.create_resource.asset do |asset| asset.page_feed_asset = client.resource.page_feed_asset do |pfa| # Sets the URL of the page to include. pfa.page_url = url # Recommended: adds labels to the asset. These labels can be used later # in ad group targeting to restrict the set of pages that can serve. pfa.labels << dsa_page_url_label end end end response = client.service.asset.mutate_assets( customer_id: customer_id, operations: operations, ) resource_names = [] response.results.each do |result| resource_name = result.resource_name puts "Created asset with resource name '#{resource_name}'" resource_names << resource_name end resource_names end
Perl
my $urls = [ "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals" ]; # Create one operation per URL. my $asset_operations = []; foreach my $url (@$urls) { my $page_feed_asset = Google::Ads::GoogleAds::V18::Common::PageFeedAsset->new({ # Set the URL of the page to include. pageUrl => $url, # Recommended: add labels to the asset. These labels can be used later in # ad group targeting to restrict the set of pages that can serve. labels => [$dsa_page_url_label]}); my $asset = Google::Ads::GoogleAds::V18::Resources::Asset->new({ pageFeedAsset => $page_feed_asset }); push @$asset_operations, Google::Ads::GoogleAds::V18::Services::AssetService::AssetOperation->new({ create => $asset }); } # Add the assets. my $response = $api_client->AssetService()->mutate({ customerId => $customer_id, operations => $asset_operations }); # Print some information about the response. my $resource_names = []; foreach my $result (@{$response->{results}}) { push @$resource_names, $result->{resourceName}; printf "Created asset with resource name '%s'.\n", $result->{resourceName}; } return $resource_names;
Package page feed assets into an AssetSet
Next, create a collection of assets known as an
AssetSet
. This grouping represents all the URLs that
should be considered for a particular campaign. An Asset
can be in multiple
AssetSet
objects.
First, create a new AssetSet
:
Java
// Creates an AssetSet which will be used to link the dynamic page feed assets to a campaign. AssetSet assetSet = AssetSet.newBuilder() .setName("My dynamic page feed " + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.PAGE_FEED) .build(); // Creates an operation to add the AssetSet. AssetSetOperation operation = AssetSetOperation.newBuilder().setCreate(assetSet).build(); try (AssetSetServiceClient serviceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { // Sends the mutate request. MutateAssetSetsResponse response = serviceClient.mutateAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created asset set with resource name %s.%n", resourceName); return resourceName; }
C#
/// <summary> /// Creates an AssetSet. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <returns>The resource name of the asset set.</returns> private string CreateAssetSet(GoogleAdsClient client, long customerId) { AssetSetServiceClient assetSetService = client.GetService( Services.V18.AssetSetService); // Creates an AssetSet which will be used to link the dynamic page feed assets // to a campaign. AssetSet assetSet = new AssetSet() { Name = "My dynamic page feed " + ExampleUtilities.GetRandomString(), Type = AssetSetType.PageFeed }; // Creates an operation to add the AssetSet. AssetSetOperation operation = new AssetSetOperation() { Create = assetSet }; // Sends the mutate request. MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created asset set with resource name {resourceName}."); return resourceName; }
PHP
// Creates an asset set which will be used to link the dynamic page feed assets to a // campaign. $assetSet = new AssetSet([ 'name' => 'My dynamic page feed ' . Helper::getPrintableDatetime(), 'type' => AssetSetType::PAGE_FEED ]); // Creates an asset set operation. $assetSetOperation = new AssetSetOperation(); $assetSetOperation->setCreate($assetSet); // Issues a mutate request to add the asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets(MutateAssetSetsRequest::build( $customerId, [$assetSetOperation] )); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf( "Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL ); return $assetSetResourceName;
Python
def create_asset_set(client, customer_id): """Creates an asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: the created asset set's resource name. """ operation = client.get_type("AssetSetOperation") # Creates an asset set which will be used to link the dynamic page feed # assets to a campaign. asset_set = operation.create asset_set.name = f"My dynamic page feed {get_printable_datetime()}" asset_set.type_ = client.enums.AssetSetTypeEnum.PAGE_FEED # Issues a mutate request to add the asset set and prints its information. asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created an asset set with resource name: '{resource_name}'") return resource_name
Ruby
def create_asset_set(client, customer_id) # Creates an AssetSet which will be used to link the dynamic page feed assets to a campaign. # Creates an operation to add the AssetSet. operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My dynamic page feed #{Time.now}" asset_set.type = :PAGE_FEED end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation], ) # Prints some information about the response. resource_name = response.results.first.resource_name puts "Created asset set with resource name '#{resource_name}'" resource_name end
Perl
# Create an AssetSet which will be used to link the dynamic page feed assets to # a campaign. my $asset_set = Google::Ads::GoogleAds::V18::Resources::AssetSet->new({ name => "My dynamic page feed #" . uniqid(), type => PAGE_FEED }); # Create an operation to add the AssetSet. my $operation = Google::Ads::GoogleAds::V18::Services::AssetSetService::AssetSetOperation-> new({ create => $asset_set }); # Send the mutate request. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created asset set with resource name '%s'.\n", $resource_name; return $resource_name;
Then, create a link between your assets from above and the AssetSet
:
Java
List<AssetSetAssetOperation> operations = new ArrayList<>(); for (String assetResourceName : assetResourceNames) { AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the link. AssetSetAssetOperation operation = AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset).build(); operations.add(operation); } try (AssetSetAssetServiceClient client = googleAdsClient.getLatestVersion().createAssetSetAssetServiceClient()) { // Sends the mutate request. MutateAssetSetAssetsResponse response = client.mutateAssetSetAssets(String.valueOf(params.customerId), operations); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created AssetSetAsset link with resource name %s.%n", resourceName); }
C#
/// <summary> /// Adds an Asset to an AssetSet by creating an AssetSetAsset link. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="assetResourceNames">The asset resource names.</param> /// <param name="assetSetResourceName">Resource name of the asset set.</param> private void AddAssetsToAssetSet(GoogleAdsClient client, long customerId, List<string> assetResourceNames, string assetSetResourceName) { AssetSetAssetServiceClient assetSetAssetService = client.GetService( Services.V18.AssetSetAssetService); List<AssetSetAssetOperation> operations = new List<AssetSetAssetOperation>(); foreach (string assetResourceName in assetResourceNames) { AssetSetAsset assetSetAsset = new AssetSetAsset() { Asset = assetResourceName, AssetSet = assetSetResourceName }; // Creates an operation to add the link. AssetSetAssetOperation operation = new AssetSetAssetOperation() { Create = assetSetAsset }; operations.Add(operation); } // Sends the mutate request. MutateAssetSetAssetsResponse response = assetSetAssetService.MutateAssetSetAssets(customerId.ToString(), operations); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created AssetSetAsset link with resource name {resourceName}."); }
PHP
$operations = []; foreach ($assetResourceNames as $assetResourceName) { // Creates an asset set asset. $assetSetAsset = new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]); // Creates an asset set asset operation and adds it to the list of operations. $assetSetAssetOperation = new AssetSetAssetOperation(); $assetSetAssetOperation->setCreate($assetSetAsset); $operations[] = $assetSetAssetOperation; } // Issues a mutate request to add the asset set assets and prints its information. $assetSetAssetServiceClient = $googleAdsClient->getAssetSetAssetServiceClient(); $response = $assetSetAssetServiceClient->mutateAssetSetAssets( MutateAssetSetAssetsRequest::build($customerId, $operations) ); printf("Added %d asset set assets:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedAssetSetAsset) { /** @var AssetSetAsset $addedAssetSetAsset */ printf( "Created an asset set asset link with resource name: '%s'.%s", $addedAssetSetAsset->getResourceName(), PHP_EOL ); }
Python
def add_assets_to_asset_set( client, customer_id, asset_resource_names, asset_set_resource_name ): """Adds assets to an asset set by creating an asset set asset link. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. asset_resource_names: a list of asset resource names. asset_set_resource_name: a resource name for an asset set. """ operations = [] for resource_name in asset_resource_names: # Creates an asset set asset operation and adds it to the list of # operations. operation = client.get_type("AssetSetAssetOperation") asset_set_asset = operation.create asset_set_asset.asset = resource_name asset_set_asset.asset_set = asset_set_resource_name operations.append(operation) # Issues a mutate request to add the asset set assets and prints its # information. asset_set_asset_service = client.get_service("AssetSetAssetService") response = asset_set_asset_service.mutate_asset_set_assets( customer_id=customer_id, operations=operations ) print(f"Added {len(response.results)} asset set assets:") for result in response.results: print( "\tCreated an asset set asset link with resource name " f"'{result.resource_name}'" )
Ruby
def add_assets_to_asset_set(client, asset_resource_names, asset_set_resource_name, customer_id) operations = asset_resource_names.map do |asset_resource_name| client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = asset_set_resource_name end end response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: operations, ) resource_name = response.results.first.resource_name puts "Created asset set asset with resource name '#{resource_name}'" end
Perl
my $operations = []; foreach my $asset_resource_name (@$asset_resource_names) { my $asset_set_asset = Google::Ads::GoogleAds::V18::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name }); # Create an operation to add the link. my $operation = Google::Ads::GoogleAds::V18::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => $asset_set_asset }); push @$operations, $operation; } # Send the mutate request. my $response = $api_client->AssetSetAssetService()->mutate({ customerId => $customer_id, operations => $operations }); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created AssetSetAsset link with resource name '%s'.\n", $resource_name;
Associate the AssetSet with a campaign
Once assets are collected in an AssetSet
, associate the
PageFeedAsset
with a campaign.
Java
// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = CampaignAssetSet.newBuilder() .setCampaign(ResourceNames.campaign(params.customerId, params.campaignId)) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = CampaignAssetSetOperation.newBuilder().setCreate(campaignAssetSet).build(); // Creates the service client. try (CampaignAssetSetServiceClient client = googleAdsClient.getLatestVersion().createCampaignAssetSetServiceClient()) { // Issues the mutate request. MutateCampaignAssetSetsResponse response = client.mutateCampaignAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created a CampaignAssetSet with resource name %s.%n", resourceName); }
C#
/// <summary> /// Links an AssetSet to a Campaign by creating a CampaignAssetSet. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="campaignId">ID of the campaign to which the asset is linked.</param> /// <param name="assetSetResourceName">Resource name of the asset set.</param> private void LinkAssetSetToCampaign(GoogleAdsClient client, long customerId, long campaignId, string assetSetResourceName) { CampaignAssetSetServiceClient campaignAssetSetService = client.GetService( Services.V18.CampaignAssetSetService); // Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = new CampaignAssetSet() { Campaign = ResourceNames.Campaign(customerId, campaignId), AssetSet = assetSetResourceName, }; // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = new CampaignAssetSetOperation() { Create = campaignAssetSet }; // Issues the mutate request. MutateCampaignAssetSetsResponse response = campaignAssetSetService.MutateCampaignAssetSets( customerId.ToString(), new[] { operation }); string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created a CampaignAssetSet with resource name {resourceName}."); }
PHP
// Creates a campaign asset set representing the link between an asset set and a campaign. $campaignAssetSet = new CampaignAssetSet([ 'asset_set' => $assetSetResourceName, 'campaign' => ResourceNames::forCampaign($customerId, $campaignId) ]); // Creates a campaign asset set operation. $campaignAssetSetOperation = new CampaignAssetSetOperation(); $campaignAssetSetOperation->setCreate($campaignAssetSet); // Issues a mutate request to add the campaign asset set and prints its information. $campaignAssetSetServiceClient = $googleAdsClient->getCampaignAssetSetServiceClient(); $response = $campaignAssetSetServiceClient->mutateCampaignAssetSets( MutateCampaignAssetSetsRequest::build($customerId, [$campaignAssetSetOperation]) ); printf( "Created a campaign asset set with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
def link_asset_set_to_campaign( client, customer_id, campaign_id, asset_set_resource_name ): """Links the asset set to the campaign by creating a campaign asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. campaign_id: the ID for a Campaign. asset_set_resource_name: a resource name for an asset set. """ googleads_service = client.get_service("GoogleAdsService") # Creates a campaign asset set representing the link between an asset set # and a campaign. operation = client.get_type("CampaignAssetSetOperation") campaign_asset_set = operation.create campaign_asset_set.asset_set = asset_set_resource_name campaign_asset_set.campaign = googleads_service.campaign_path( customer_id, campaign_id ) campaign_asset_set_service = client.get_service("CampaignAssetSetService") response = campaign_asset_set_service.mutate_campaign_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created a campaign asset set with resource name: '{resource_name}'")
Ruby
def link_asset_set_to_campaign(client, asset_set_resource_name, customer_id, campaign_id) # Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. # Creates an operation to add the CampaignAssetSet. operation = client.operation.create_resource.campaign_asset_set do |cas| cas.campaign = client.path.campaign(customer_id, campaign_id) cas.asset_set = asset_set_resource_name end # Issues the mutate request. response = client.service.campaign_asset_set.mutate_campaign_asset_sets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created a campaign asset set with resource name '#{resource_name}'" end
Perl
# Create a CampaignAssetSet representing the link between an AssetSet and a Campaign. my $campaign_asset_set = Google::Ads::GoogleAds::V18::Resources::CampaignAssetSet->new({ campaign => Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), assetSet => $asset_set_resource_name }); # Create an operation to add the CampaignAssetSet. my $operation = Google::Ads::GoogleAds::V18::Services::CampaignAssetSetService::CampaignAssetSetOperation ->new({ create => $campaign_asset_set }); # Issue the mutate request. my $response = $api_client->CampaignAssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created a CampaignAssetSet with resource name '%s'.\n", $resource_name;
Recommended: Target page feed URLs using custom labels
You can optionally use custom labels to target and bid on URLs in the page feed.
This can be done by creating a criterion based on a
WebpageInfo
that filters using a condition that
has its operand
set as
WebpageConditionOperand.CUSTOM_LABEL
.