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O recurso dynamic_search_ads_search_term_view fornece estatísticas de anúncios dinâmicos de pesquisa (DSA) com base em termos de pesquisa. O campo search_term contém todas as consultas correspondentes que geraram resultados.
No exemplo a seguir, a consulta GAQL recupera a performance do último mês:
SELECT
dynamic_search_ads_search_term_view.search_term,
metrics.clicks,
metrics.impressions,
segments.date,
metrics.cost_micros,
dynamic_search_ads_search_term_view.landing_page
FROM dynamic_search_ads_search_term_view
WHERE segments.date DURING LAST_MONTH
| Termo de pesquisa |
Cliques |
Impressões |
Data |
Custo |
URL da página de destino |
| Marte luxo |
0 |
20 |
20/02/2024 |
0 |
http://example.com/LuxuryMarsCruises |
| Marte luxo |
0 |
14 |
21/02/2024 |
0 |
http://example.com/LuxuryMarsCruises |
| Marte baixo custo |
0 |
24 |
20/02/2024 |
0 |
http://example.com/MarsOnABudget |
| Marte baixo custo |
0 |
18 |
21/02/2024 |
0 |
http://example.com/MarsOnABudget |
| Marte pontos turísticos |
0 |
130 |
21/02/2024 |
0 |
http://example.com/MajorTouristSpots |
| rosto de Marte |
0 |
44 |
21/02/2024 |
0 |
http://example.com/MajorTouristSpots |
| segurança viagem espacial |
1 |
3 |
20/02/2024 |
0,05 |
http://example.com/ButIsItSafe |
| Marte pontos de partida |
0 |
11 |
21/02/2024 |
0 |
http://example.com/HowToGetToMars |
| Marte praias |
0 |
24 |
20/02/2024 |
0 |
http://example.com/MarsBeachVacations |
| Marte praias |
0 |
39 |
21/02/2024 |
0 |
http://example.com/MarsBeachVacations |
| Marte canoagem |
0 |
23 |
21/02/2024 |
0 |
http://example.com/DayTripsAndActivities |
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-09-05 UTC.
[null,null,["Última atualização 2025-09-05 UTC."],[[["\u003cp\u003eThe \u003ccode\u003edynamic_search_ads_search_term_view\u003c/code\u003e resource provides statistics for Dynamic Search Ads (DSAs) based on user search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003esearch_term\u003c/code\u003e field shows the queries that triggered your ads and led to impressions or clicks.\u003c/p\u003e\n"],["\u003cp\u003eYou can use GAQL queries to retrieve performance data, like clicks, impressions, cost, and landing page, for specific periods, such as the last month, based on search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe example provided demonstrates how to use a GAQL query to retrieve DSA performance metrics for the previous month.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nThe [`dynamic_search_ads_search_term_view`](/google-ads/api/fields/v21/dynamic_search_ads_search_term_view)\nresource provides Dynamic Search Ads (DSAs) [statistics based on search\nterms](//support.google.com/google-ads/answer/9054156). The `search_term` field\ncontains any matching queries that generated results.\n\nIn the following example, the GAQL query retrieves performance for the last\nmonth: \n\n SELECT\n dynamic_search_ads_search_term_view.search_term,\n metrics.clicks,\n metrics.impressions,\n segments.date,\n metrics.cost_micros,\n dynamic_search_ads_search_term_view.landing_page\n FROM dynamic_search_ads_search_term_view\n WHERE segments.date DURING LAST_MONTH\n\n| Search term | Clicks | Impressions | Date | Cost | Landing Page URL |\n|-----------------------|--------|-------------|-----------|------|------------------------------------------|\n| mars luxury | 0 | 20 | 2/20/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| mars luxury | 0 | 14 | 2/21/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| low cost mars | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsOnABudget |\n| low cost mars | 0 | 18 | 2/21/2024 | 0 | http://example.com/MarsOnABudget |\n| mars landmarks | 0 | 130 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| mars funny face | 0 | 44 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| space travel safety | 1 | 3 | 2/20/2024 | 0.05 | http://example.com/ButIsItSafe |\n| mars departure points | 0 | 11 | 2/21/2024 | 0 | http://example.com/HowToGetToMars |\n| mars beaches | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars beaches | 0 | 39 | 2/21/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars canyoning | 0 | 23 | 2/21/2024 | 0 | http://example.com/DayTripsAndActivities |"]]
