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El recurso dynamic_search_ads_search_term_view proporciona estadísticas basadas en términos de búsqueda de los anuncios dinámicos de búsqueda (DSA). El campo search_term contiene las búsquedas coincidentes que generaron resultados.
En el siguiente ejemplo, la consulta de GAQL recupera el rendimiento del último mes:
SELECT
dynamic_search_ads_search_term_view.search_term,
metrics.clicks,
metrics.impressions,
segments.date,
metrics.cost_micros,
dynamic_search_ads_search_term_view.landing_page
FROM dynamic_search_ads_search_term_view
WHERE segments.date DURING LAST_MONTH
| Término de búsqueda |
Clicks |
Impresiones |
Fecha |
Costo |
URL de página de destino |
| mars luxury |
0 |
20 |
20/2/2024 |
0 |
http://example.com/LuxuryMarsCruises |
| mars luxury |
0 |
14 |
21/2/2024 |
0 |
http://example.com/LuxuryMarsCruises |
| Bajo costo, Marte |
0 |
24 |
20/2/2024 |
0 |
http://example.com/MarsOnABudget |
| Bajo costo, Marte |
0 |
18 |
21/2/2024 |
0 |
http://example.com/MarsOnABudget |
| Sitios emblemáticos de Marte |
0 |
130 |
21/2/2024 |
0 |
http://example.com/MajorTouristSpots |
| Cara graciosa de Marte |
0 |
44 |
21/2/2024 |
0 |
http://example.com/MajorTouristSpots |
| seguridad de los viajes espaciales |
1 |
3 |
20/2/2024 |
0.05 |
http://example.com/ButIsItSafe |
| Puntos de partida de Marte |
0 |
11 |
21/2/2024 |
0 |
http://example.com/HowToGetToMars |
| playas de marte |
0 |
24 |
20/2/2024 |
0 |
http://example.com/MarsBeachVacations |
| playas de marte |
0 |
39 |
21/2/2024 |
0 |
http://example.com/MarsBeachVacations |
| Cañonismo en Marte |
0 |
23 |
21/2/2024 |
0 |
http://example.com/DayTripsAndActivities |
Salvo que se indique lo contrario, el contenido de esta página está sujeto a la licencia Atribución 4.0 de Creative Commons, y los ejemplos de código están sujetos a la licencia Apache 2.0. Para obtener más información, consulta las políticas del sitio de Google Developers. Java es una marca registrada de Oracle o sus afiliados.
Última actualización: 2025-08-26 (UTC)
[null,null,["Última actualización: 2025-08-26 (UTC)"],[[["\u003cp\u003eThe \u003ccode\u003edynamic_search_ads_search_term_view\u003c/code\u003e resource provides statistics for Dynamic Search Ads (DSAs) based on user search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003esearch_term\u003c/code\u003e field shows the queries that triggered your ads and led to impressions or clicks.\u003c/p\u003e\n"],["\u003cp\u003eYou can use GAQL queries to retrieve performance data, like clicks, impressions, cost, and landing page, for specific periods, such as the last month, based on search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe example provided demonstrates how to use a GAQL query to retrieve DSA performance metrics for the previous month.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nThe [`dynamic_search_ads_search_term_view`](/google-ads/api/fields/v21/dynamic_search_ads_search_term_view)\nresource provides Dynamic Search Ads (DSAs) [statistics based on search\nterms](//support.google.com/google-ads/answer/9054156). The `search_term` field\ncontains any matching queries that generated results.\n\nIn the following example, the GAQL query retrieves performance for the last\nmonth: \n\n SELECT\n dynamic_search_ads_search_term_view.search_term,\n metrics.clicks,\n metrics.impressions,\n segments.date,\n metrics.cost_micros,\n dynamic_search_ads_search_term_view.landing_page\n FROM dynamic_search_ads_search_term_view\n WHERE segments.date DURING LAST_MONTH\n\n| Search term | Clicks | Impressions | Date | Cost | Landing Page URL |\n|-----------------------|--------|-------------|-----------|------|------------------------------------------|\n| mars luxury | 0 | 20 | 2/20/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| mars luxury | 0 | 14 | 2/21/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| low cost mars | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsOnABudget |\n| low cost mars | 0 | 18 | 2/21/2024 | 0 | http://example.com/MarsOnABudget |\n| mars landmarks | 0 | 130 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| mars funny face | 0 | 44 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| space travel safety | 1 | 3 | 2/20/2024 | 0.05 | http://example.com/ButIsItSafe |\n| mars departure points | 0 | 11 | 2/21/2024 | 0 | http://example.com/HowToGetToMars |\n| mars beaches | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars beaches | 0 | 39 | 2/21/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars canyoning | 0 | 23 | 2/21/2024 | 0 | http://example.com/DayTripsAndActivities |"]]
