למודעות להזמנת חדרים, אפשר להקצות שיטת בידינג לקמפיין ספציפי.
פרטים על בחירת שיטות בידינג למודעות להזמנת חדרים זמינים במאמר סקירה כללית בנושא בידינג במודעות להזמנת חדרים. אחרי שתכירו את שיטות הבידינג, תוכלו להשתמש ב-Google Ads API כדי להקצות ולעדכן שיטות בידינג לקמפיינים לקידום מלונות.
הקצאה של שיטת בידינג
כדי להקצות אסטרטגיה כחלק מיצירת קמפיין חדש לקידום מלון:
בוחרים
campaign_bidding_strategy
. כדאי להשתמש בשיטות הבאות למודעות להזמנת חדרים:commission
(להמרה או לשהייה)percent_cpc
(יש תמיכה באופטימיזציית עלות לקליק)manual_cpc
(יש תמיכה באופטימיזציית עלות לקליק)
קובעים את הצמד של שם-ערך של שדה שבו רוצים להשתמש בשביל האסטרטגיה שנבחרה. לדוגמה, לשיטה
percent_cpc
, אפשר להגדיר אתenhanced_cpc_enabled
ל-true
.מגדירים את האסטרטגיה בזמן יצירת הקמפיין החדש. לדוגמה, ב-Java, קוראים ל-methodter בשדה
campaign_bidding_strategy
(המוסכמה של שם ה-method היאsetcampaign_bidding_strategy
) מתוך ה-builder של מכונהCampaign
.אם משתמשים באסטרטגיה
commission
, כשיוצרים את הקמפיין החדש, חשוב להוסיף הצהרה נוספת שמגדירה אתPaymentMode
.
הדוגמה הזו ממחישה איך מגדירים שיטת בידינג percent_cpc
כשיוצרים קמפיין חדש:
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. .setAdvertisingChannelType(AdvertisingChannelType.HOTEL) .setHotelSetting(hotelSettingInfo) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used // for hotel campaigns. .setPercentCpc( PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) .build();
C#
// Create a campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(), // Configure settings related to hotel campaigns including advertising channel type // and hotel setting info. AdvertisingChannelType = AdvertisingChannelType.Hotel, HotelSetting = new HotelSettingInfo() { HotelCenterId = hotelCenterAccountId }, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. Status = CampaignStatus.Paused, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can // be used for hotel campaigns. PercentCpc = new PercentCpc() { CpcBidCeilingMicros = cpcBidCeilingMicroAmount }, // Set the budget. CampaignBudget = budgetResourceName, // Configure the campaign network options. Only Google Search is allowed for // hotel campaigns. NetworkSettings = new NetworkSettings() { TargetGoogleSearch = true } };
PHP
// Creates a campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc([ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ]), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings([ 'target_google_search' => true, ]), ]);
Python
# Create campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.HOTEL ) campaign.hotel_setting.hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign.campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign.network_settings.target_google_search = True
Ruby
# Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configure settings related to hotel campaigns. c.advertising_channel_type = :HOTEL c.hotel_setting = client.resource.hotel_setting_info do |hsi| hsi.hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c.percent_cpc = client.resource.percent_cpc do |pcpc| pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end end
Perl
# Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType => HOTEL, hotelSetting => Google::Ads::GoogleAds::V17::Resources::HotelSettingInfo->new({ hotelCenterId => $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc => Google::Ads::GoogleAds::V17::Common::PercentCpc->new( {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount} ), # Set the budget. campaignBudget => $budget_resource_name, # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings => Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })});
עדכון שיטת בידינג
כדי לעדכן שיטת בידינג בקמפיין, ב-CampaignOperation.update
מגדירים את השדות של Campaign
כפי שמתואר במאמר הקצאה של שיטת בידינג.