After becoming familiar with Bidding overview for Hotel ads, you can use the Google Ads API to do the following:
- Assign or update a bid strategy at the campaign level
- Set or update bid amounts
- Set bid adjustments (bid modifiers)
Bidding
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eManage your hotel ad campaigns by assigning or updating bid strategies directly through the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the Google Ads API to precisely set and adjust your bid amounts for optimal performance.\u003c/p\u003e\n"],["\u003cp\u003eFine-tune your bidding by implementing bid adjustments (bid modifiers) using the Google Ads API for specific ad groups.\u003c/p\u003e\n"]]],[],null,["# Bidding\n\nAfter becoming familiar with\n[Bidding overview for Hotel ads](//support.google.com/google-ads/answer/9244120),\nyou can use the Google Ads API to do the following:\n\n- [Assign or update a bid strategy](/google-ads/api/docs/hotel-ads/bidding/assign-strategies) at the campaign level\n- [Set or update bid amounts](/google-ads/api/docs/hotel-ads/bidding/set-bids)\n- [Set bid adjustments (bid\n modifiers)](/google-ads/api/docs/hotel-ads/bidding/create-ad-group-bid-modifier)"]]