Вы можете использовать API Google Ads для установки или обновления ставок для рекламы отелей.
Не задавайте значения в полях bidding_strategy и bidding_strategy_type . Поле bidding_strategy_type предназначено только для чтения текущих настроек кампании; оно доступно только для чтения.
Для стратегии начисления комиссионных (за конверсию или за пребывание):
- Первоначально ставки устанавливаются на уровне кампании в рамках назначения стратегии назначения ставок .
- Вы можете изменить суммы ставок, обновив фиксированный процент от значения конверсии, установленный на уровне кампании при назначении стратегии. Подробнее см. раздел «Обновление стратегии назначения ставок» .
Для стратегии расчета CPC в процентах или ручного расчета CPC :
- Вы можете устанавливать или изменять суммы ставок на уровне группы объявлений. Подробнее см. в разделах «Установка CPC%» или «Установка сумм ставок CPC вручную» .
Установите процент CPC или суммы ставок CPC вручную.
Для стратегий ставок CPC% и Manual CPC необходимо установить следующие конкретные суммы ставок:
- Уровень группы объявлений
- Уровень группы объявлений на узлах-единицах дерева групп объявлений.
Однако, хотя значение необходимо задать на уровне группы объявлений, оно не будет использоваться в объявлениях отелей. В объявлениях отелей будет использоваться значение на уровне группы объявлений, которое переопределит нерелевантное значение на уровне группы объявлений.
Вы также можете управлять верхними пределами ставок на уровне кампании в рамках настройки стратегии назначения ставок. Подробнее см. раздел «Назначение или обновление стратегии назначения ставок» .
Установить ставку для группы объявлений
Приведённый ниже код показывает, как установить ставку на уровне группы объявлений при создании новой группы объявлений для отеля.
Java
private String addHotelAdGroup( GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) { // Creates an ad group. AdGroup adGroup = AdGroup.newBuilder() .setName("Earth to Mars Cruises #" + getPrintableDateTime()) .setCampaign(campaignResourceName) // Sets the ad group type to HOTEL_ADS. This cannot be set to other types. .setType(AdGroupType.HOTEL_ADS) .setCpcBidMicros(1_000_000L) .setStatus(AdGroupStatus.ENABLED) .build(); // Creates an ad group operation. AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build(); // Issues a mutate request to add an ad group. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { MutateAdGroupResult mutateAdGroupResult = adGroupServiceClient .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation)) .getResults(0); System.out.printf( "Added a hotel ad group with resource name: '%s'%n", mutateAdGroupResult.getResourceName()); return mutateAdGroupResult.getResourceName(); } }
C#
private static string AddHotelAdGroup(GoogleAdsClient client, long customerId, string campaignResourceName) { // Get the AdGroupService. AdGroupServiceClient service = client.GetService(Services.V23.AdGroupService); // Create an ad group. AdGroup adGroup = new AdGroup() { Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(), // Sets the campaign. Campaign = campaignResourceName, // Optional: Sets the ad group type to HOTEL_ADS. // This cannot be set to other types. Type = AdGroupType.HotelAds, CpcBidMicros = 10000000, Status = AdGroupStatus.Enabled }; // Create an ad group operation. AdGroupOperation adGroupOperation = new AdGroupOperation() { Create = adGroup }; // Issue a mutate request to add an ad group. MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { adGroupOperation }); return response.Results[0].ResourceName; }
PHP
private static function addHotelAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignResourceName ) { // Creates an ad group. $adGroup = new AdGroup([ 'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(), // Sets the campaign. 'campaign' => $campaignResourceName, // Sets the ad group type to HOTEL_ADS. // This cannot be set to other types. 'type' => AdGroupType::HOTEL_ADS, 'cpc_bid_micros' => 10000000, 'status' => AdGroupStatus::ENABLED, ]); // Creates an ad group operation. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setCreate($adGroup); // Issues a mutate request to add an ad group. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); $response = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); /** @var AdGroup $addedAdGroup */ $addedAdGroup = $response->getResults()[0]; printf( "Added a hotel ad group with resource name '%s'.%s", $addedAdGroup->getResourceName(), PHP_EOL ); return $addedAdGroup->getResourceName(); }
Python
def add_hotel_ad_group( client: GoogleAdsClient, customer_id: str, campaign_resource_name: str ) -> str: ad_group_service: AdGroupServiceClient = client.get_service( "AdGroupService" ) # Create ad group. ad_group_operation: AdGroupOperation = client.get_type("AdGroupOperation") ad_group: AdGroup = ad_group_operation.create ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}" ad_group.status = client.enums.AdGroupStatusEnum.ENABLED ad_group.campaign = campaign_resource_name # Sets the ad group type to HOTEL_ADS. This cannot be set to other types. ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS ad_group.cpc_bid_micros = 10000000 # Add the ad group. ad_group_response: MutateAdGroupsResponse = ( ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) ) ad_group_resource_name: str = ad_group_response.results[0].resource_name print( "Added a hotel ad group with resource name '{ad_group_resource_name}'." ) return ad_group_resource_name
Руби
def add_hotel_ad_group(client, customer_id, campaign_resource) # Create an ad group. ad_group_operation = client.operation.create_resource.ad_group do |ag| ag.name = generate_random_name_field("Earth to Mars Cruise") # Set the campaign. ag.campaign = campaign_resource # Optional: Set the ad group type to HOTEL_ADS. # This cannot be set to other types. ag.type = :HOTEL_ADS ag.cpc_bid_micros = 10_000_000 ag.status = :ENABLED end # Issue a mutate request to add the ad group. ad_group_service = client.service.ad_group response = ad_group_service.mutate_ad_groups( customer_id: customer_id, operations: [ad_group_operation] ) # Fetch the new ad group's resource name. ad_group_resource = response.results.first.resource_name puts "Added hotel ad group with resource name '#{ad_group_resource}'." ad_group_resource end
Perl
sub add_hotel_ad_group { my ($api_client, $customer_id, $campaign_resource_name) = @_; # Create an ad group. my $ad_group = Google::Ads::GoogleAds::V23::Resources::AdGroup->new({ name => "Earth to Mars Cruise #" . uniqid(), # Set the campaign. campaign => $campaign_resource_name, # Set the ad group type to HOTEL_ADS. # This cannot be set to other types. type => HOTEL_ADS, cpcBidMicros => 1000000, status => Google::Ads::GoogleAds::V23::Enums::AdGroupStatusEnum::ENABLED }); # Create an ad group operation. my $ad_group_operation = Google::Ads::GoogleAds::V23::Services::AdGroupService::AdGroupOperation-> new({create => $ad_group}); # Add the ad group. my $ad_group_resource_name = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]})->{results}[0]{resourceName}; printf "Added a hotel ad group with resource name: '%s'.\n", $ad_group_resource_name; return $ad_group_resource_name; }
локон
Установите ставку на узел блока группы объявлений.
Как описано в разделе «Создание групп объявлений отелей» , объявления отелей не будут показываться, пока вы не создадите корректное дерево групп объявлений, содержащее хотя бы один узел типа «единица». Кроме того, узлы являются объектами класса ListingGroupInfo , который содержит поле ListingGroupType , указывающее, являются ли узлы единицами или подразделениями. Установка ListingGroupInfo равным listing_group объекта AdGroupCriterion связывает объект ListingGroupInfo с AdGroup . Вы можете установить ставки для узлов типа «единица», установив поле percent_cpc_bid_micros или поле cpc_bid_micros объекта AdGroupCriterion . Попытка сделать это для узлов типа «подразделение» завершится ошибкой.
При установлении ставок на уровне группы объявлений обратите внимание на следующее:
- В группе отелей "Все отели" (корневой список) установить сумму ставки невозможно.
- В рамках проекта застройки нельзя установить сумму ставки.
- Google рекомендует не устанавливать ставки на узлы категории «Другие», которые являются узлами-единицами. Ставки на узлы категории «Другие» (единицы) могут иметь непредвиденные последствия для ставок на другие рекламные объявления отелей.
Приведённый ниже код показывает, как установить ставку для узла группы объявлений.
Java
private static String addLevel1Nodes( long customerId, long adGroupId, String rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Creates hotel class info and dimension info for 5-star hotels. ListingDimensionInfo fiveStarredDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build()) .build(); // Creates listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = ListingGroupInfo.newBuilder() .setType(ListingGroupType.UNIT) .setParentAdGroupCriterion(rootResourceName) .setCaseValue(fiveStarredDimensionInfo) .build(); // Creates an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Decrements the temp ID for the next ad group criterion. AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion); operations.add(operation); // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by not specifying // any attributes on those object. ListingDimensionInfo otherHotelsDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().build()) .build(); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivision = createListingGroupInfo( ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo); // Creates an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = createAdGroupCriterion( customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount); operation = generateCreateOperation(otherHotelsAdGroupCriterion); operations.add(operation); return otherHotelsAdGroupCriterion.getResourceName(); }
C#
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Create listing dimension info for 5-star class hotels. ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo { Value = 5 } }; // Create a listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit, rootResourceName, fiveStarredListingDimensionInfo); // Create an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = fiveStarredAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; // You can also create more UNIT nodes for other hotel classes by copying the above code // in this method and modifying the value passed to HotelClassInfo(). // For instance, passing 4 instead of 5 in the above code will instead create a UNIT // node of 4-star hotels. // Create hotel class info and dimension info for other hotel classes by *not* // specifying any attributes on those object. ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo() }; // Create listing group info for other hotel classes as a SUBDIVISION node, which will // be used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo); // Create an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = otherHotelsAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; return otherHotelsAdGroupCriterion.ResourceName; }
PHP
private static function addLevel1Nodes( int $customerId, int $adGroupId, string $rootResourceName, array &$operations, int $percentCpcBidMicroAmount ) { // Creates hotel class info and dimension info for 5-star hotels. $fiveStarredDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo(['value' => 5]) ]); // Creates listing group info for 5-star hotels as a UNIT node. $fiveStarredUnit = self::createListingGroupInfo( ListingGroupType::UNIT, $rootResourceName, $fiveStarredDimensionInfo ); // Creates an ad group criterion for 5-star hotels. $fiveStarredAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $fiveStarredUnit, $percentCpcBidMicroAmount ); // Decrements the temp ID for the next ad group criterion. self::$nextTempId--; $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion); $operations[] = $operation; // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by *not* specifying // any attributes on those object. $othersHotelsDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo() ]); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. $otherHotelsSubDivision = self::createListingGroupInfo( ListingGroupType::SUBDIVISION, $rootResourceName, $othersHotelsDimensionInfo ); // Creates an ad group criterion for other hotel classes. $otherHotelsAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $otherHotelsSubDivision, $percentCpcBidMicroAmount ); $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion); $operations[] = $operation; self::$nextTempId--; return $otherHotelsAdGroupCriterion->getResourceName(); }
Python
def add_level1_nodes( client: GoogleAdsClient, customer_id: str, ad_group_id: str, root_resource_name: str, operations: List[AdGroupCriterionOperation], percent_cpc_bid_micro_amount: int, ) -> str: """Creates child nodes on level 1, partitioned by the hotel class info. Args: client: The Google Ads API client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the hotel listing group will be added. root_resource_name: The string resource name of the listing group's root node. operations: A list of AdGroupCriterionOperations. percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on created ad group criteria. Returns: The string resource name of the "other hotel classes" node, which serves as the parent node for the next level of the listing tree. """ global next_temp_id # Create listing dimension info for 5-star class hotels. five_starred_listing_dimension_info: ListingDimensionInfo = client.get_type( "ListingDimensionInfo" ) five_starred_listing_dimension_info.hotel_class.value = 5 # Create a listing group info for 5-star hotels as a UNIT node. five_starred_unit: ListingGroupInfo = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.UNIT, root_resource_name, five_starred_listing_dimension_info, ) # Create an ad group criterion for 5-star hotels. five_starred_ad_group_criterion: AdGroupCriterion = ( create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) ) # Create an operation and add it to the list of operations. five_starred_ad_group_criterion_operation: AdGroupCriterionOperation = ( client.get_type("AdGroupCriterionOperation") ) client.copy_from( five_starred_ad_group_criterion_operation.create, five_starred_ad_group_criterion, ) operations.append(five_starred_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the hotel class value. # For instance, passing 4 instead of 5 in the above code will instead create # a UNIT node of 4-star hotels. # Create hotel class info and dimension info without any specifying # attributes. This node will then represent hotel classes other than those # already covered by UNIT nodes at this level. other_hotels_listing_dimension_info: ListingDimensionInfo = client.get_type( "ListingDimensionInfo" ) # Set "hotel_class" as the oneof field on the ListingDimensionInfo object # without specifying the optional hotel_class field. client.copy_from( other_hotels_listing_dimension_info.hotel_class, client.get_type("HotelClassInfo"), ) # Create listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision_listing_group_info: ListingGroupInfo = ( create_listing_group_info( client, client.enums.ListingGroupTypeEnum.SUBDIVISION, root_resource_name, other_hotels_listing_dimension_info, ) ) # Create an ad group criterion for other hotel classes. other_hotels_ad_group_criterion: AdGroupCriterion = ( create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision_listing_group_info, percent_cpc_bid_micro_amount, ) ) # Create an operation and add it to the list of operations. other_hotels_ad_group_criterion_operation: AdGroupCriterionOperation = ( client.get_type("AdGroupCriterionOperation") ) client.copy_from( other_hotels_ad_group_criterion_operation.create, other_hotels_ad_group_criterion, ) operations.append(other_hotels_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 return other_hotels_ad_group_criterion.resource_name
Руби
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount) # Creates hotel class info and dimension info for 5-star hotels. five_starred_dimension_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info do |c| c.value = 5 end end # Creates listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, :UNIT, root_resource_name, five_starred_dimension_info, ) # Creates an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, five_starred_ad_group_criterion, ) # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo() # to the value you want. # For instance, passing 4 instead of 5 in the above code will create a UNIT # node of 4-star hotels instead. # Creates hotel class info and dimension info for other hotel classes # by *not* specifying any attributes on those object. other_hotels_dimention_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info end # Creates listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision = create_listing_group_info( client, :SUBDIVISION, root_resource_name, other_hotels_dimention_info, ) # Creates an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, other_hotels_ad_group_criterion, ) other_hotels_ad_group_criterion.resource_name end
Perl
sub add_level_1_nodes { my ($customer_id, $ad_group_id, $root_resource_name, $operations, $percent_cpc_bid_micro_amount) = @_; # Create hotel class info and dimension info for 5-star hotels. my $five_starred_dimension_info = Google::Ads::GoogleAds::V23::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V23::Common::HotelClassInfo->new({ value => 5 })}); # Create listing group info for 5-star hotels as a UNIT node. my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name, $five_starred_dimension_info); # Create an ad group criterion for 5-star hotels. my $five_starred_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit, $percent_cpc_bid_micro_amount); my $operation = generate_create_operation($five_starred_ad_group_criterion); push @$operations, $operation; # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo # to the value you want. For instance, passing 4 instead of 5 in the above code # will create a UNIT node of 4-star hotels instead. # Create hotel class info and dimension info for other hotel classes by *not* # specifying any attributes on those object. my $others_hotels_dimension_info = Google::Ads::GoogleAds::V23::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V23::Common::HotelClassInfo->new()} ); # Create listing group info for other hotel classes as a SUBDIVISION node, which # will be used as a parent node for children nodes of the next level. my $other_hotels_subdivision = create_listing_group_info(SUBDIVISION, $root_resource_name, $others_hotels_dimension_info); # Create an ad group criterion for other hotel classes. my $other_hotels_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $other_hotels_subdivision, $percent_cpc_bid_micro_amount); $operation = generate_create_operation($other_hotels_ad_group_criterion); push @$operations, $operation; return $other_hotels_ad_group_criterion->{resourceName}; }