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Un anuncio de hotel es un tipo de anuncio que el sistema crea automáticamente en función de las fichas de hoteles y los precios que proporcionas. Te permite segmentar tus anuncios para llegar a los viajeros futuros mostrando la disponibilidad, los precios y otras opciones de reserva de tus hoteles. Obtén más información sobre los Anuncios de hoteles.
Anteriormente, la administración de los anuncios de hoteles solo se admitía a través de la API de Travel Partner y Hotel Center (anteriormente, Hotel Ads Center). Con estas herramientas, puedes crear cuentas, campañas, grupos de anuncios y fichas de hoteles, o bien establecer ofertas y precios.
Ahora, con la API de Google Ads y Google Ads, puedes realizar muchas de las tareas que antes proporcionaban la API de Travel Partner y Hotel Center, como crear, actualizar o borrar lo siguiente:
Campañas
Estrategias de ofertas de las campañas
Presupuestos de campaña
Grupos de anuncios
Ofertas del grupo de anuncios
Modificadores de ofertas del grupo de anuncios (también conocidos como multiplicadores de ofertas en Google Ads)
Grupos de fichas de hoteles (también conocidos como grupos de hoteles en Google Ads)
Sin embargo, las siguientes tareas aún no se pueden realizar con la API de Google Ads y solo se pueden completar en Hotel Center:
Crear, actualizar y borrar feeds de hoteles
Crear, actualizar y borrar información de precios de hoteles
Además de las restricciones de acceso mencionadas anteriormente, primero debes obtener lo siguiente para usar la API de Google Ads con los anuncios de hotel:
Puedes comunicarte con un socio de integración externo autorizado para crear una cuenta en la consola de Hotel Center y otorgarte acceso. También puedes realizar la integración directamente con Google.
Obtén más información.
[null,null,["Última actualización: 2025-08-27 (UTC)"],[[["\u003cp\u003eHotel Ads, an automated ad type, showcases hotel availability and pricing to potential travelers on Google.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads API now supports managing Hotel Ads, including campaigns, bidding, and ad groups, offering similar functionality to the Travel Partner API and Hotel Center.\u003c/p\u003e\n"],["\u003cp\u003eHotel feed and pricing management remain exclusive to Hotel Center.\u003c/p\u003e\n"],["\u003cp\u003eAccess to this feature and Hotel Center is currently restricted to allowlisted accounts, requiring contact with a Google representative or authorized partner for integration.\u003c/p\u003e\n"],["\u003cp\u003eUsing the Google Ads API for Hotel Ads necessitates linking your Google Ads account with your Hotel Center account.\u003c/p\u003e\n"]]],[],null,["# Hotel Ads\n\n| **Important:** This feature is available to allowlisted accounts only. Contact your Google representative if you need access to the feature.\n\n\u003cbr /\u003e\n\n| **Tip:** Check out [Performance Max for travel goals](/google-ads/api/performance-max/travel-goals), a type of Performance Max that lets you create ads for hotel properties across Google channels. Unlike Hotel Ads, it's available to everyone.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nA Hotel Ad is an ad type that is created automatically by the system based on\nyour provided hotel listings and prices. It lets you target future\ntravelers by showing your hotels' availability, pricing, and other booking\noptions. [Learn more about Hotel Ads](//www.google.com/ads/hotels/).\n\nManaging Hotel Ads was once supported only through the [Travel Partner\nAPI](/hotels/hotel-prices/api-reference/rest) and [Hotel\nCenter](//support.google.com/hotelprices/answer/6318891) (previously\nHotel Ads Center). With these tools, you could create accounts, campaigns, ad\ngroups, and hotel listings, or set bids and prices.\n\nNow, with Google Ads API and [Google Ads](//support.google.com/google-ads/answer/9238461),\nyou can perform many of the tasks that were once provided by the Travel Partner\nAPI and Hotel Center, such as creating, updating, or deleting:\n\n- Campaigns\n- Campaign bidding strategies\n- Campaign budgets\n- Ad groups\n- Ad group bids\n- Ad group bid modifiers (also known as [bid\n multipliers](//support.google.com/google-ads/answer/9244120) in Google Ads)\n- Hotel listing groups (also known as [Hotel\n groups](//support.google.com/google-ads/answer/9244040) in Google Ads)\n\nHowever, the following tasks can't yet be done with the Google Ads API and can only be\ncompleted in [Hotel Center](//support.google.com/hotelprices/answer/6318891):\n\n- Create, update, delete hotel feeds\n- Create, update, delete hotel pricing information\n\nConsult [Integration Overview](/hotels/hotel-prices/dev-guide/data-feeds) for the\nperiodic maintenance tasks that you need to perform on your hotel data.\n\nPrerequisites\n-------------\n\nApart from the access restrictions mentioned above, you need to first obtain the following\nto use Google Ads API with Hotel Ads:\n\nAccess to the [Hotel Center](//support.google.com/hotelprices/answer/6318891) console\n: You can contact an authorized third-party integration partner to create an\n account in the Hotel Center console and grant you access. Or, you can\n integrate with Google directly.\n [Learn more](//support.google.com/hotelprices/answer/6101897).\n\nAccount ID of the Hotel Center account\n: This can be found inside the Hotel Center console once you have access to\n it. You need this account ID to [link your Google Ads account with the Hotel\n Center account](//support.google.com/google-ads/answer/7663773) and to\n [create Hotel campaigns](/google-ads/api/docs/hotel-ads/create-campaign) that link to\n Hotel Center.\n\nThis guide describes the steps necessary to create Hotel campaigns, ad groups,\nand ads with the Google Ads API:\n\n1. [Create a Hotel campaign](/google-ads/api/docs/hotel-ads/create-campaign)\n2. [Create a Hotel ad group](/google-ads/api/docs/hotel-ads/create-ad-group)\n3. [Create a Hotel ad group ad](/google-ads/api/docs/hotel-ads/create-ad-group-ad)\n4. [Create Hotel listing groups](/google-ads/api/docs/hotel-ads/create-listing-groups)\n5. [Set up bidding](/google-ads/api/docs/hotel-ads/bidding/overview)\n6. [Query ad performance and entities](/google-ads/api/docs/hotel-ads/reporting)\n\nOr you can just dive into a [code sample](/google-ads/api/samples/add-hotel-ad) in one\nof our [client libraries](/google-ads/api/docs/client-libs)."]]
