Ad Group Themes
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Using the KeywordPlanIdeaService
, you
can generate keywords within the same theme as existing keywords and ad groups.
For example, if bakery
is the theme, keywords are generated that aim to show
ads for searches such as bakery near me
, local bakery
, or cake shop
.
Keywords organization suggestions
Organize keyword ideas for an ad group with
KeywordPlanIdeaService.GenerateAdGroupThemes
.
Rather than manually grouping keywords suggestions in an ad group, you can
automatically produce organized keywords for existing ad groups.
Provide keywords and ad groups to organize your keywords. The API returns
keyword organization suggestions: match types along with suggested ad groups and
campaigns to apply the keyword suggestions. The result set in the response
supports pagination. You can then apply those keywords to the suggested ad
groups.
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eThe \u003ccode\u003eKeywordPlanIdeaService\u003c/code\u003e helps generate keywords related to a specific theme, like "bakery," expanding your reach to relevant searches.\u003c/p\u003e\n"],["\u003cp\u003eYou can automatically organize keywords for ad groups using \u003ccode\u003eKeywordPlanIdeaService.GenerateAdGroupThemes\u003c/code\u003e, streamlining campaign management.\u003c/p\u003e\n"],["\u003cp\u003eThis service provides keyword organization suggestions, including match types and suggested ad groups and campaigns, improving keyword targeting.\u003c/p\u003e\n"]]],[],null,["# Ad Group Themes\n\nUsing the [`KeywordPlanIdeaService`](/google-ads/api/reference/rpc/v21/KeywordPlanIdeaService), you\ncan generate keywords within the same theme as existing keywords and ad groups.\n\nFor example, if `bakery` is the theme, keywords are generated that aim to show\nads for searches such as `bakery near me`, `local bakery`, or `cake shop`.\n\nKeywords organization suggestions\n---------------------------------\n\nOrganize keyword ideas for an ad group with\n[`KeywordPlanIdeaService.GenerateAdGroupThemes`](/google-ads/api/reference/rpc/v21/KeywordPlanIdeaService/GenerateAdGroupThemes).\n\nRather than manually grouping keywords suggestions in an ad group, you can\nautomatically produce organized keywords for existing ad groups.\n\nProvide keywords and ad groups to organize your keywords. The API returns\nkeyword organization suggestions: match types along with suggested ad groups and\ncampaigns to apply the keyword suggestions. The result set in the response\nsupports pagination. You can then apply those keywords to the suggested ad\ngroups."]]