Os públicos-alvo personalizados ajudam você a alcançar seu público-alvo ideal inserindo palavras-chave, URLs e apps relevantes. É a migração das duas ofertas personalizáveis anteriores, Intenção personalizada e Afinidade personalizada, para um fluxo de trabalho simplificado e auxiliar do conjunto de produtos de público-alvo.
Você pode configurar um público-alvo personalizado nas suas campanhas de display, Discovery, Gmail, vídeo e Performance Max adicionando palavras-chave, URLs e apps específicos relacionados ao seu produto ou serviço. Assim, o Google Ads vai mostrar anúncios para usuários com esses interesses ou intenções de compra em páginas, apps e vídeos.
Como os públicos-alvo personalizados funcionam
Os públicos-alvo personalizados escolhem automaticamente o público-alvo que vai atender melhor às necessidades da sua campanha. Por exemplo, em vez de alcançar o público-alvo de afinidade de fãs de esportes, uma empresa de tênis de corrida pode optar por segmentar "Maratonistas dedicados". Com os públicos-alvo personalizados, a empresa de tênis consegue definir esse público-alvo por meio das seguintes ações:
ao inserir interesses, como "corridas de 5 km", "atleta de triatlo" ou "corredor de longa distância";
ao usar URLs de sites com conteúdo sobre corrida, programas de treino, nutrição para maratonistas e outros tópicos relacionados a maratonas;
Ao inserir, na categoria "Saúde e fitness", apps que possam interessar quem adora maratonas, como o Google Fit.
Criar o público-alvo personalizado
O exemplo de código abaixo demonstra como criar um
CustomAudience
usando a
CustomAudienceService
:
Exemplo de código para criar um público-alvo personalizado
Java
// Copyright 2020 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.remarketing; import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v18.enums.CustomAudienceMemberTypeEnum.CustomAudienceMemberType; import com.google.ads.googleads.v18.enums.CustomAudienceStatusEnum.CustomAudienceStatus; import com.google.ads.googleads.v18.enums.CustomAudienceTypeEnum.CustomAudienceType; import com.google.ads.googleads.v18.errors.GoogleAdsError; import com.google.ads.googleads.v18.errors.GoogleAdsException; import com.google.ads.googleads.v18.resources.CustomAudience; import com.google.ads.googleads.v18.resources.CustomAudienceMember; import com.google.ads.googleads.v18.services.CustomAudienceOperation; import com.google.ads.googleads.v18.services.CustomAudienceServiceClient; import com.google.ads.googleads.v18.services.MutateCustomAudiencesResponse; import com.google.common.collect.ImmutableList; import java.io.FileNotFoundException; import java.io.IOException; /** * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by * entering relevant keywords, URLs and apps. For more information about custom audiences, see: * https://support.google.com/google-ads/answer/9805516. */ public class AddCustomAudience { private static class AddCustomAudienceParams extends CodeSampleParams { @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true) private Long customerId; } public static void main(String[] args) { AddCustomAudienceParams params = new AddCustomAudienceParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new AddCustomAudience().runExample(googleAdsClient, params.customerId); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } } /** Runs the example. */ private void runExample(GoogleAdsClient googleAdsClient, long customerId) { // Creates a CustomAudience object to represent the new audience. CustomAudience customAudience = CustomAudience.newBuilder() .setName("Example CustomAudience #" + getPrintableDateTime()) .setDescription("Custom audiences who have searched specific terms on Google Search") // Matches customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field // of newly created custom audience. Use "AUTO" instead of these 2 options // when creating a new custom audience. .setType(CustomAudienceType.SEARCH) .setStatus(CustomAudienceStatus.ENABLED) // Lists the members that this custom audience is composed of. Customers that meet any // of the membership conditions will be reached. // Adds Keywords or keyword phrases, which describe the customers' interests or search // terms. .addMembers(createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "mars cruise")) .addMembers( createCustomAudienceMember(CustomAudienceMemberType.KEYWORD, "jupiter cruise")) // Adds website URLs that your customers might visit. .addMembers( createCustomAudienceMember( CustomAudienceMemberType.URL, "http://www.example.com/locations/mars")) .addMembers( createCustomAudienceMember( CustomAudienceMemberType.URL, "http://www.example.com/locations/jupiter")) // Adds package names of Android apps which customers might install. .addMembers( createCustomAudienceMember( CustomAudienceMemberType.APP, "com.google.android.apps.adwords")) .build(); // Creates an operation to add the CustomAudience. CustomAudienceOperation operation = CustomAudienceOperation.newBuilder().setCreate(customAudience).build(); // Creates an API client and send the mutate request. try (CustomAudienceServiceClient serviceClient = googleAdsClient.getLatestVersion().createCustomAudienceServiceClient()) { // Issues the mutate request. MutateCustomAudiencesResponse response = serviceClient.mutateCustomAudiences( String.valueOf(customerId), ImmutableList.of(operation)); // Prints some information about the result. System.out.printf( "New custom audience added with resource name: '%s'.\n", response.getResults(0).getResourceName()); } } /** * Constructs a {@link CustomAudienceMember} from a {@link CustomAudienceMemberType} and value for * the member type. */ private static CustomAudienceMember createCustomAudienceMember( CustomAudienceMemberType memberType, String value) { CustomAudienceMember.Builder builder = CustomAudienceMember.newBuilder().setMemberType(memberType); if (memberType == CustomAudienceMemberType.KEYWORD) { builder.setKeyword(value); } else if (memberType == CustomAudienceMemberType.URL) { builder.setUrl(value); } else if (memberType == CustomAudienceMemberType.APP) { builder.setApp(value); } return builder.build(); } }
C#
// Copyright 2021 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V18.Errors; using Google.Ads.GoogleAds.V18.Resources; using Google.Ads.GoogleAds.V18.Services; using System; using System.Collections.Generic; using System.Linq; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceMemberTypeEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceStatusEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.CustomAudienceTypeEnum.Types; namespace Google.Ads.GoogleAds.Examples.V18 { /// <summary> /// This example illustrates adding a custom audience. Custom audiences help you reach your /// ideal audience by entering relevant keywords, URLs and apps. For more information about /// custom audiences, see: /// https://support.google.com/google-ads/answer/9805516. /// </summary> public class AddCustomAudience : ExampleBase { /// <summary> /// Command line options for running the <see cref="AddCustomAudience"/> example. /// </summary> public class Options : OptionsBase { /// <summary> /// The Google Ads customer ID for which the conversion action is added. /// </summary> [Option("customerId", Required = true, HelpText = "The Google Ads customer ID for which the conversion action is added.")] public long CustomerId { get; set; } } /// <summary> /// Main method, to run this code example as a standalone application. /// </summary> /// <param name="args">The command line arguments.</param> public static void Main(string[] args) { Options options = ExampleUtilities.ParseCommandLine<Options>(args); AddCustomAudience codeExample = new AddCustomAudience(); Console.WriteLine(codeExample.Description); codeExample.Run(new GoogleAdsClient(), options.CustomerId); } /// <summary> /// Returns a description about the code example. /// </summary> public override string Description => "This example illustrates adding a custom audience. Custom audiences help you reach " + "your ideal audience by entering relevant keywords, URLs and apps. For more " + "information about custom audiences, see:" + "https://support.google.com/google-ads/answer/9805516."; /// <summary> /// Runs the code example. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the conversion action is /// added.</param> public void Run(GoogleAdsClient client, long customerId) { // Get the CustomAudienceService client. CustomAudienceServiceClient customAudienceServiceClient = client.GetService(Services.V18.CustomAudienceService); // Create a custom audience. CustomAudience customAudience = new CustomAudience { Name = $"Example CustomAudience #{ExampleUtilities.GetRandomString()}", Description = "Custom audiences who have searched specific terms on Google Search", // Match customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field of newly // created custom audience. Use "AUTO" instead of these 2 options when creating a // new custom audience. Type = CustomAudienceType.Search, Status = CustomAudienceStatus.Enabled, }; // Add custom audience members to the custom audience. Customers that meet any of the // membership conditions will be reached. // Keywords or keyword phrases, which describe the customers' interests or search terms. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword, "mars cruise")); customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Keyword, "jupiter cruise")); // Website URLs that your customers might visit. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url, "http://www.example.com/locations/mars")); customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.Url, "http://www.example.com/locations/jupiter")); // Package names of Android apps which customers might install. customAudience.Members.Add(CreateCustomAudienceMember(CustomAudienceMemberType.App, "com.google.android.apps.adwords")); // Create a custom audience operation. CustomAudienceOperation customAudienceOperation = new CustomAudienceOperation { Create = customAudience }; try { // Add the custom audience and display the results. MutateCustomAudiencesResponse customAudiencesResponse = customAudienceServiceClient .MutateCustomAudiences(customerId.ToString(), new[] { customAudienceOperation }); Console.WriteLine("New custom audience added with resource name: " + $"'{customAudiencesResponse.Results.First().ResourceName}'."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Creates a custom audience member. /// </summary> /// <param name="memberType">The intended type of the new audience member.</param> /// <param name="value">The custom value to assign to the new audience member.</param> /// <returns></returns> public CustomAudienceMember CreateCustomAudienceMember(CustomAudienceMemberType memberType, string value) { CustomAudienceMember customAudienceMember = new CustomAudienceMember { MemberType = memberType }; switch (memberType) { case CustomAudienceMemberType.Keyword: customAudienceMember.Keyword = value; break; case CustomAudienceMemberType.Url: customAudienceMember.Url = value; break; case CustomAudienceMemberType.App: customAudienceMember.App = value; break; } return customAudienceMember; } } }
PHP
<?php /** * Copyright 2021 Google LLC * * Licensed under the Apache License, Version 2.0 (the "License"); * you may not use this file except in compliance with the License. * You may obtain a copy of the License at * * https://www.apache.org/licenses/LICENSE-2.0 * * Unless required by applicable law or agreed to in writing, software * distributed under the License is distributed on an "AS IS" BASIS, * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. * See the License for the specific language governing permissions and * limitations under the License. */ namespace Google\Ads\GoogleAds\Examples\Remarketing; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Examples\Utils\Helper; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceMemberTypeEnum\CustomAudienceMemberType; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceStatusEnum\CustomAudienceStatus; use Google\Ads\GoogleAds\V18\Enums\CustomAudienceTypeEnum\CustomAudienceType; use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V18\Resources\CustomAudience; use Google\Ads\GoogleAds\V18\Resources\CustomAudienceMember; use Google\Ads\GoogleAds\V18\Services\CustomAudienceOperation; use Google\Ads\GoogleAds\V18\Services\MutateCustomAudiencesRequest; use Google\ApiCore\ApiException; /** * Illustrates adding a custom audience. Custom audiences help you reach your ideal audience by * entering relevant keywords, URLs and apps. For more information about custom audiences, see: * https://support.google.com/google-ads/answer/9805516. */ class AddCustomAudience { private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE'; public static function main() { // Either pass the required parameters for this example on the command line, or insert them // into the constants above. $options = (new ArgumentParser())->parseCommandArguments([ ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT ]); // Generate a refreshable OAuth2 credential for authentication. $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build(); // Construct a Google Ads client configured from a properties file and the // OAuth2 credentials above. $googleAdsClient = (new GoogleAdsClientBuilder()) ->fromFile() ->withOAuth2Credential($oAuth2Credential) ->build(); try { self::runExample( $googleAdsClient, $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID ); } catch (GoogleAdsException $googleAdsException) { printf( "Request with ID '%s' has failed.%sGoogle Ads failure details:%s", $googleAdsException->getRequestId(), PHP_EOL, PHP_EOL ); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); } exit(1); } catch (ApiException $apiException) { printf( "ApiException was thrown with message '%s'.%s", $apiException->getMessage(), PHP_EOL ); exit(1); } } /** * Runs the example. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID */ public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a CustomAudience object to represent the new audience. $customAudience = new CustomAudience([ 'name' => 'Example CustomAudience #' . Helper::getPrintableDatetime(), 'description' => 'Custom audiences who have searched specific terms on Google Search', // Matches customers by what they searched on Google Search. // Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field // of newly created custom audience. Use "AUTO" instead of these 2 options // when creating a new custom audience. 'type' => CustomAudienceType::SEARCH, 'status' => CustomAudienceStatus::ENABLED, // Lists the members that this custom audience is composed of. Customers that meet any // of the membership conditions will be reached. 'members' => [ // Adds Keywords or keyword phrases, which describe the customers' interests or // search terms. self::createCustomAudienceMember(CustomAudienceMemberType::KEYWORD, "mars cruise"), self::createCustomAudienceMember( CustomAudienceMemberType::KEYWORD, "jupiter cruise" ), // Adds website URLs that your customers might visit. self::createCustomAudienceMember( CustomAudienceMemberType::URL, "http://www.example.com/locations/mars" ), self::createCustomAudienceMember( CustomAudienceMemberType::URL, "http://www.example.com/locations/jupiter" ), // Adds package names of Android apps which customers might install. self::createCustomAudienceMember( CustomAudienceMemberType::APP, "com.google.android.apps.adwords" ) ] ]); // Creates the operation. $operation = new CustomAudienceOperation(); $operation->setCreate($customAudience); // Issues a mutate request to add the custom audience and prints some information. $customAudienceServiceClient = $googleAdsClient->getCustomAudienceServiceClient(); $response = $customAudienceServiceClient->mutateCustomAudiences( MutateCustomAudiencesRequest::build($customerId, [$operation]) ); printf( "Created custom audience with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); } /** * Constructs a custom audience member object for a given customer audience member type and * value. * * @param int $memberType the custom audience member type * @param string $value the custom audience member value * @return CustomAudienceMember the newly constructed customer audience member object */ private static function createCustomAudienceMember( int $memberType, string $value ): CustomAudienceMember { $customerAudienceMember = new CustomAudienceMember(['member_type' => $memberType]); if ($memberType == CustomAudienceMemberType::KEYWORD) { $customerAudienceMember->setKeyword($value); } elseif ($memberType == CustomAudienceMemberType::URL) { $customerAudienceMember->setUrl($value); } elseif ($memberType == CustomAudienceMemberType::APP) { $customerAudienceMember->setApp($value); } return $customerAudienceMember; } } AddCustomAudience::main();
Python
#!/usr/bin/env python # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """This example illustrates adding a custom audience. Custom audiences help you reach your ideal audience by entering relevant keywords, URLs, and apps. For more information about custom audiences, see: https://support.google.com/google-ads/answer/9805516 """ import argparse import sys from uuid import uuid4 from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException def main(client, customer_id): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. """ custom_audience_service = client.get_service("CustomAudienceService") # Create a custom audience operation. custom_audience_operation = client.get_type("CustomAudienceOperation") # Create a custom audience custom_audience = custom_audience_operation.create custom_audience.name = f"Example CustomAudience #{uuid4()}" custom_audience.description = ( "Custom audiences who have searched specific terms on Google Search." ) # Match customers by what they searched on Google Search. Note: "INTEREST" # or "PURCHASE_INTENT" is not allowed for the type field of a newly # created custom audience. Use "AUTO" instead of these two options when # creating a new custom audience. custom_audience.type_ = client.enums.CustomAudienceTypeEnum.SEARCH custom_audience.status = client.enums.CustomAudienceStatusEnum.ENABLED # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. member_type_enum = client.enums.CustomAudienceMemberTypeEnum member1 = create_custom_audience_member( client, member_type_enum.KEYWORD, "mars cruise" ) member2 = create_custom_audience_member( client, member_type_enum.KEYWORD, "jupiter cruise" ) member3 = create_custom_audience_member( client, member_type_enum.URL, "http://www.example.com/locations/mars" ) member4 = create_custom_audience_member( client, member_type_enum.URL, "http://www.example.com/locations/jupiter" ) member5 = create_custom_audience_member( client, member_type_enum.APP, "com.google.android.apps.adwords" ) custom_audience.members.extend( [member1, member2, member3, member4, member5] ) # Add the custom audience. custom_audience_response = custom_audience_service.mutate_custom_audiences( customer_id=customer_id, operations=[custom_audience_operation] ) print( "New custom audience added with resource name: " f"'{custom_audience_response.results[0].resource_name}'" ) def create_custom_audience_member(client, member_type, value): """Creates a custom audience member for a given member type and value. Args: client: an initialized GoogleAdsClient instance. member_type: the custom audience member type. value: the custom audience member value. Returns: A newly created CustomAudienceMember. """ member = client.get_type("CustomAudienceMember") member.member_type = member_type member_type_enum = client.enums.CustomAudienceMemberTypeEnum if member_type == member_type_enum.KEYWORD: member.keyword = value elif member_type == member_type_enum.URL: member.url = value elif member_type == member_type_enum.APP: member.app = value else: raise ValueError( "The member type must be a MemberTypeEnum value of KEYWORD, URL, or APP" ) return member if __name__ == "__main__": parser = argparse.ArgumentParser( description="Adds a custom audience for a specified customer." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) args = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client = GoogleAdsClient.load_from_storage(version="v18") try: main(googleads_client, args.customer_id) except GoogleAdsException as ex: print( f'Request with ID "{ex.request_id}" failed with status ' f'"{ex.error.code().name}" and includes the following errors:' ) for error in ex.failure.errors: print(f'\tError with message "{error.message}".') if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)
Ruby
#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example uses Customer Match to create a new user list (a.k.a. audience) # and adds users to it. # # This example illustrates adding a custom audience. Custom audiences help you # reach your ideal audience by entering relevant keywords, URLs and apps. # For more information about custom audiences, see: # https://support.google.com/google-ads/answer/9805516. require 'optparse' require 'google/ads/google_ads' require 'date' require 'digest' def add_custom_audience(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates a custom audience operation. operation = client.operation.create_resource.custom_audience do |ca| ca.name = "Example Custom Audience ##{(Time.new.to_f * 1000).to_i}" ca.description = "Custom audiences who have searched specific terms on Google Search" # Match customers by what they searched on Google Search. # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field # of newly created custom audience. Use "AUTO" instead of these 2 options # when creating a new custom audience. ca.type = :SEARCH ca.status = :ENABLED # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. ca.members += [ # Keywords or keyword phrases, which describe the customers' interests # or search terms. create_custom_audience_member(client, :KEYWORD, "Mars Cruise"), create_custom_audience_member(client, :KEYWORD, "Jupiter Cruise"), # Website URLs that your customers might visit. create_custom_audience_member(client, :URL, "http://www.example.com/locations/mars"), create_custom_audience_member(client, :URL, "http://www.example.com/locations/jupiter"), # Package names of Android apps which customers might install. create_custom_audience_member(client, :APP, "com.google.android.apps.adwords"), ] end # Issues a mutate request to add the custom audience. response = client.service.custom_audience.mutate_custom_audiences( customer_id: customer_id, operations: [operation], ) puts "New custom audience added with resource name: " \ "'#{response.results.first.resource_name}'." end # Creates a custom audience member. def create_custom_audience_member(client, member_type, member_value) client.resource.custom_audience_member do |m| m.member_type = member_type case member_type when :KEYWORD m.keyword = member_value when :URL m.url = member_value when :APP m.app = member_value else raise "Invalid audience member type." end end end if __FILE__ == $0 options = {} # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE' OptionParser.new do |opts| opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__)) opts.separator '' opts.separator 'Options:' opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v| options[:customer_id] = v end opts.separator '' opts.separator 'Help:' opts.on_tail('-h', '--help', 'Show this message') do puts opts exit end end.parse! begin add_custom_audience(options.fetch(:customer_id).tr("-", "")) rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e e.failure.errors.each do |error| STDERR.printf("Error with message: %s\n", error.message) if error.location error.location.field_path_elements.each do |field_path_element| STDERR.printf("\tOn field: %s\n", field_path_element.field_name) end end error.error_code.to_h.each do |k, v| next if v == :UNSPECIFIED STDERR.printf("\tType: %s\n\tCode: %s\n", k, v) end end raise end end
Perl
#!/usr/bin/perl -w # # Copyright 2020, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example illustrates adding a custom audience. Custom audiences help you # reach your ideal audience by entering relevant keywords, URLs and apps. For more # information about custom audiences, see: # https://support.google.com/google-ads/answer/9805516. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V18::Resources::CustomAudience; use Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember; use Google::Ads::GoogleAds::V18::Enums::CustomAudienceTypeEnum qw(SEARCH); use Google::Ads::GoogleAds::V18::Enums::CustomAudienceStatusEnum qw(ENABLED); use Google::Ads::GoogleAds::V18::Enums::CustomAudienceMemberTypeEnum qw(KEYWORD URL APP); use Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; sub add_custom_audience { my ($api_client, $customer_id) = @_; # Create a custom audience. my $custom_audience = Google::Ads::GoogleAds::V18::Resources::CustomAudience->new({ name => "Example CustomAudience #" . uniqid(), description => "Custom audiences who have searched specific terms on Google Search", # Match customers by what they searched on Google Search. # Note: "INTEREST" OR "PURCHASE_INTENT" is not allowed for the type field # of newly created custom audience. Use "AUTO" instead of these 2 options # when creating a new custom audience. type => SEARCH, status => ENABLED, # List of members that this custom audience is composed of. Customers that # meet any of the membership conditions will be reached. members => [ # Keywords or keyword phrases, which describe the customers' interests # or search terms. create_custom_audience_member(KEYWORD, "mars cruise"), create_custom_audience_member(KEYWORD, "jupiter cruise"), # Website URLs that your customers might visit. create_custom_audience_member( URL, "http://www.example.com/locations/mars" ), create_custom_audience_member( URL, "http://www.example.com/locations/jupiter" ), # Package names of Android apps which customers might install. create_custom_audience_member(APP, "com.google.android.apps.adwords"), ]}); # Create a custom audience operation. my $custom_audience_operation = Google::Ads::GoogleAds::V18::Services::CustomAudienceService::CustomAudienceOperation ->new({create => $custom_audience}); # Add the custom audience. my $custom_audiences_response = $api_client->CustomAudienceService()->mutate({ customerId => $customer_id, operations => [$custom_audience_operation]}); printf "New custom audience added with resource name: '%s'.\n", $custom_audiences_response->{results}[0]{resourceName}; return 1; } # Creates a custom audience member. sub create_custom_audience_member { my ($member_type, $value) = @_; my $custom_audience_member = Google::Ads::GoogleAds::V18::Resources::CustomAudienceMember->new({ memberType => $member_type }); if ($member_type eq KEYWORD) { $custom_audience_member->{keyword} = $value; } elsif ($member_type eq URL) { $custom_audience_member->{url} = $value; } elsif ($member_type eq APP) { $custom_audience_member->{app} = $value; } return $custom_audience_member; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions("customer_id=s" => \$customer_id); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id); # Call the example. add_custom_audience($api_client, $customer_id =~ s/-//gr); =pod =head1 NAME add_custom_audience =head1 DESCRIPTION This example illustrates adding a custom audience. Custom audiences help you reach your ideal audience by entering relevant keywords, URLs and apps. For more information about custom audiences, see: https://support.google.com/google-ads/answer/9805516. =head1 SYNOPSIS add_custom_audience.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. =cut
Segmentar o público-alvo personalizado
Depois de criar o segmento de público-alvo, a próxima etapa é segmentar. É possível segmentar um público-alvo personalizado no nível da campanha definindo o campo CampaignCriterion.custom_audience
ou no nível do grupo de anúncios definindo o campo AdGroupCriterion.custom_audience
.
Recomendação de público-alvo personalizado
É possível recuperar recomendações do tipo
CUSTOM_AUDIENCE_OPT_IN
,
que recomenda a criação de um público-alvo personalizado. Isso é especialmente útil se você for
um anunciante terceirizado que permite que os usuários criem e gerenciem segmentos de
público-alvo. Quando os usuários seguem a recomendação de criar um público-alvo personalizado, a pontuação de otimização geral da conta melhora.
Para mais informações, acesse o guia Recomendações e pontuação de otimização.
Analisar o desempenho da lista
Para coletar dados de performance dos seus segmentos de público-alvo, emita uma solicitação de pesquisa
contra o recurso ad_group_audience_view
ou campaign_audience_view
.
Por exemplo, você pode analisar o conversions
ou cost_per_conversion
para determinar se a segmentação do público-alvo está realmente gerando mais conversões e ajustar os modificadores de lance de acordo com isso.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view