创建用户名单

您可以在再营销广告系列中使用用户名单，重新吸引在您的网站或应用上执行过特定操作的用户。Google Ads API 支持多种类型的用户名单。本指南侧重于介绍如何创建基于规则的用户名单。

基于规则的用户名单

使用 flexible_rule_user_list 构建的基于规则的用户列表可以包含多条规则。每条规则都由 UserListRuleInfo 消息表示，该消息具有 rule_type，用于指定如何组合规则项组中的规则项。

如果 rule_type 为 OR_OF_ANDS（默认值），Google Ads 会将规则项组中的所有规则项 AND 在一起。这意味着，对于给定的规则，至少一个规则项组中的每个规则项都必须匹配，该规则才能得到满足。这称为“析取范式”。

或者，如果您将 rule_type 设置为 AND_OF_ORS，则每个规则项组中必须有至少一个规则项匹配，规则才能满足。这称为“合取范式”。

现在，只要将上述规则项目组合并成新的用户列表即可。在这种情况下，我们将保留默认的 OR_OF_ANDS 功能，因为我们正是为此构建了这些规则。

Java

FlexibleRuleUserListInfo flexibleRuleUserListInfo =
    FlexibleRuleUserListInfo.newBuilder()
        .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
        .addInclusiveOperands(
            FlexibleRuleOperandInfo.newBuilder()
                .setRule(
                    // The default rule_type for a UserListRuleInfo object is OR of ANDs
                    // (disjunctive normal form). That is, rule items will be ANDed together
                    // within rule item groups and the groups themselves will be ORed together.
                    UserListRuleInfo.newBuilder()
                        .addRuleItemGroups(checkoutDateRuleGroup)
                        .addRuleItemGroups(checkoutAndCartSizeRuleGroup))
                // Optional: includes a lookback window for this rule, in days.
                .setLookbackWindowDays(7L))
        .build();
SetUpAdvancedRemarketing.java

C#

FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
    Rule = new UserListRuleInfo()
};
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
SetUpAdvancedRemarketing.cs

PHP

$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
    'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
    'inclusive_operands' => [
        new FlexibleRuleOperandInfo([
            'rule' => new UserListRuleInfo([
                // The default rule_type for a UserListRuleInfo object is OR of ANDs
                // (disjunctive normal form). That is, rule items will be ANDed together
                // within rule item groups and the groups themselves will be ORed together.
                'rule_item_groups' => [
                    $checkoutAndCartSizeRuleGroup,
                    $checkoutDateRuleGroup
                ]
            ]),
            // Optionally add a lookback window for this rule, in days.
            'lookback_window_days' => 7
        ])
    ],
    'exclusive_operands' => []
]);
SetUpAdvancedRemarketing.php

Python

# Create a FlexibleRuleUserListInfo object, or a flexible rule
# representation of visitors with one or multiple actions.
# FlexibleRuleUserListInfo wraps UserListRuleInfo in a
# FlexibleRuleOperandInfo object that represents which user lists to
# include or exclude.
flexible_rule_user_list_info: FlexibleRuleUserListInfo = (
    rule_based_user_list_info.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
    client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
rule_operand: FlexibleRuleOperandInfo = client.get_type(
    "FlexibleRuleOperandInfo"
)
rule_operand.rule.rule_item_groups.extend(
    [
        checkout_and_cart_size_rule_group,
        checkout_date_rule_group,
    ]
)
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
set_up_advanced_remarketing.py

Ruby

r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
  frul.inclusive_rule_operator = :AND
  frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
    froi.rule = client.resource.user_list_rule_info do |info|
      info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
    end
    # Optionally include a lookback window for this rule, in days.
    froi.lookback_window_days = 7
  end
end
set_up_advanced_remarketing.rb

Perl

my $flexible_rule_user_list_info =
  Google::Ads::GoogleAds::V22::Common::FlexibleRuleUserListInfo->new({
    inclusiveRuleOperator => AND,
    inclusiveOperands     => [
      Google::Ads::GoogleAds::V22::Common::FlexibleRuleOperandInfo->new({
          rule => Google::Ads::GoogleAds::V22::Common::UserListRuleInfo->new({
              # The default rule_type for a UserListRuleInfo object is OR of
              # ANDs (disjunctive normal form). That is, rule items will be
              # ANDed together within rule item groups and the groups
              # themselves will be ORed together.
              ruleItemGroups => [
                $checkout_date_rule_group, $checkout_and_cart_size_rule_group
              ]}
          ),
          # Optionally include a lookback window for this rule, in days.
          lookback_window_days => 7
        })
    ],
    exclusiveOperands => []});
set_up_advanced_remarketing.pl

将过往用户纳入基于规则的名单

您还可以通过将用户列表的 prepopulation_status 设置为 REQUESTED，在基于规则的用户列表中包含过往用户，并通过定期检查此字段的状态来监控异步预填充过程的进度。

此操作只会添加过去 30 天内的过往用户，具体取决于名单的成员资格期限和再营销代码的添加日期。请求处理完毕后，状态将更新为 FINISHED；如果请求失败，则更新为 FAILED。

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