Targeting

The Google Ads API supports several targeting options at the customer, campaign, and ad group levels. Depending on the criteria type, you can use the Google Ads API to:

• Target or exclude criteria at the campaign or ad group level.
• Set absolute bids for specific criteria at the ad group level.
• Modify bids for criteria at the campaign or ad group level.

What's next

• Learn more about Criteria.
• Read about Bid Modifiers.