本頁面由 Cloud Translation API 翻譯而成。

素材資源群組信號

AssetGroupSignal 是您可提供給 Google 的信號，用於在素材資源群組層級改善廣告放送。最高成效廣告活動會根據這些信號尋找意願相近或更強烈的新曝光，爭取在搜尋聯播網、多媒體廣告聯播網和影片聯播網等平台上的轉換。最高成效廣告活動會運用素材資源群組信號，搭配 Google 即時掌握的消費者意圖和偏好，找出您先前不曾想過的新顧客區隔。

您可以向 Google 提供兩種提示：audience 和 search_theme。AssetGroup 可以有多個素材資源群組信號，但必須個別新增信號，方法是建立 AssetGroupSignal 並填入 oneof AssetGroupSignal.signal 欄位。

目標對象

Audience 是一組可重複使用的集合，其中包含特定區隔、指定客層和排除條件。AssetGroupSignal 可讓您指定哪些 Audience 最有可能為 AssetGroup 帶來轉換。進一步瞭解目標對象信號。

AssetGroupSignal 只能新增至 AssetGroup 或從中移除。您應使用 AudienceService 修改相關 Audience。

Java

AssetGroupSignal audienceSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setAudience(
            AudienceInfo.newBuilder()
                .setAudience(ResourceNames.audience(customerId, audienceId)))
        .build();

mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupSignalOperation(
            AssetGroupSignalOperation.newBuilder().setCreate(audienceSignal))
        .build());AddPerformanceMaxCampaign.java

C#

operations.Add(
    new MutateOperation()
    {
        AssetGroupSignalOperation = new AssetGroupSignalOperation()
        {
            Create = new AssetGroupSignal()
            {
                AssetGroup = assetGroupResourceName,
                Audience = new AudienceInfo()
                {
                    Audience = ResourceNames.Audience(customerId, audienceId.Value)
                }
            }
        }
    }
);AddPerformanceMaxCampaign.cs

PHP

private static function createAssetGroupSignalOperations(
    int $customerId,
    string $assetGroupResourceName,
    ?int $audienceId
): array {
    $operations = [];
    if (is_null($audienceId)) {
        return $operations;
    }

    $operations[] = new MutateOperation([
        'asset_group_signal_operation' => new AssetGroupSignalOperation([
            // To learn more about Audience Signals, see
            // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups#audience_signals.
            'create' => new AssetGroupSignal([
                'asset_group' => $assetGroupResourceName,
                'audience' => new AudienceInfo([
                    'audience' => ResourceNames::forAudience($customerId, $audienceId)
                ])
            ])
        ])
    ]);

    return $operations;
}AddPerformanceMaxCampaign.php

Python

mutate_operation = client.get_type("MutateOperation")
operation = mutate_operation.asset_group_signal_operation.create
operation.asset_group = asset_group_resource_name
operation.audience.audience = googleads_service.audience_path(
    customer_id, audience_id
)
operations.append(mutate_operation)add_performance_max_campaign.py

小茹

# Create a list of MutateOperations that create AssetGroupSignals.
def create_asset_group_signal_operations(client, customer_id, audience_id)
  operations = []
  return operations if audience_id.nil?

  operations << client.operation.mutate do |m|
    m.asset_group_signal_operation = client.operation.create_resource.
        asset_group_signal do |ags|
      ags.asset_group = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID,
      )
      ags.audience = client.resource.audience_info do |ai|
        ai.audience = client.path.audience(customer_id, audience_id)
      end
    end
  end

  operations
endadd_performance_max_campaign.rb

Perl

sub create_asset_group_signal_operations {
  my ($customer_id, $audience_id) = @_;

  my $operations = [];
  return $operations if not defined $audience_id;

  push @$operations,
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupSignalOperation =>
        Google::Ads::GoogleAds::V18::Services::AssetGroupSignalService::AssetGroupSignalOperation
        ->new({
          # To learn more about Audience Signals, see:
          # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups#audience_signals
          create =>
            Google::Ads::GoogleAds::V18::Resources::AssetGroupSignal->new({
              assetGroup =>
                Google::Ads::GoogleAds::V18::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              audience =>
                Google::Ads::GoogleAds::V18::Common::AudienceInfo->new({
                  audience =>
                    Google::Ads::GoogleAds::V18::Utils::ResourceNames::audience(
                    $customer_id, $audience_id
                    )})})})});
  return $operations;
}add_performance_max_campaign.pl

您可以使用 ASSET_GROUP 的 scope 建立目標對象，指定目標對象要在單一資產群組中使用。只有在 Audience.scope 設為 ASSET_GROUP 時，Audience.asset_group 欄位才必須填入素材資源群組的資源名稱。如果具有 ASSET_GROUP 範圍的目標對象升級為 CUSTOMER 範圍，Audience.asset_group 就會自動清除。

目標對象信號最佳化建議

Google Ads API 提供兩種最佳化建議類型，協助您改善目標對象信號：

REFRESH_CUSTOMER_MATCH_LIST 建議更新一段時間都未更新的客戶名單。如果您用於素材資源群組信號的目標對象包含客戶名單，這項功能就很實用。
IMPROVE_GOOGLE_TAG_COVERAGE 建議您在更多網站上部署 Google 代碼，以改善轉換追蹤。這麼做有助於提升轉換報表的準確度，進而讓素材資源群組的目標對象信號更準確。

詳情請參閱最佳化分數和建議指南

搜尋主題

最高成效廣告活動中的search_theme 可讓您為 Google AI 提供重要資訊，例如顧客想找的內容，以及為自家業務帶來轉換的主題。這項新的評估條件類型只能在最高成效廣告活動中使用，藉由在 AssetGroupSignal.search_theme 欄位填入 SearchThemeInfo 評估條件，建立 AssetGroupSignal。

Java

AssetGroupSignal searchThemeSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setSearchTheme(SearchThemeInfo.newBuilder().setText("travel").build())
        .build();

mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupSignalOperation(
            AssetGroupSignalOperation.newBuilder().setCreate(searchThemeSignal))
        .build());AddPerformanceMaxCampaign.java

C#

This example is not yet available in C#; you can take a look at the other languages.

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

mutate_operation = client.get_type("MutateOperation")
operation = mutate_operation.asset_group_signal_operation.create
operation.asset_group = asset_group_resource_name
operation.search_theme.text = "travel"
operations.append(mutate_operation)add_performance_max_campaign.py

小茹

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

素材資源群組

產品資訊群組