Chiến dịch Tối đa hoá hiệu suất hỗ trợ các loại tiêu chí sau:
AD_SCHEDULE(tìm hiểu thêm)AGE_RANGEBRANDDEVICEKEYWORDLANGUAGE(tìm hiểu thêm): Chiến dịch Tối đa hoá hiệu suất xác thực các ngôn ngữ được nhắm mục tiêu dựa trên mã quốc gia của chiến dịch. Nếu bạn cố gắng nhắm mục tiêu đến một ngôn ngữ không được hỗ trợ, hệ thống sẽ gửi lỗiCriterionError.CANNOT_TARGET_LANGUAGE.LOCATION(tìm hiểu thêm)LOCATION_GROUP(tìm hiểu thêm)WEBPAGE
Bạn có thể sử dụng cả tiêu chí tích cực và tiêu chí phủ định, ngoại trừ loại tiêu chí BRAND và KEYWORD. Hai loại tiêu chí này chỉ có thể được sử dụng dưới dạng tiêu chí phủ định để loại trừ thương hiệu và từ khoá khỏi hoạt động nhắm mục tiêu.
Đối với hoạt động nhắm mục tiêu theo vị trí, một chiến dịch với
không có vị trí hoặc nhóm địa điểm được chỉ định sẽ mặc định bao gồm tất cả khu vực.
Tuy nhiên, chiến dịch Tối đa hoá hiệu suất cho Dịch vụ địa phương phải giữ lại ít nhất một tiêu chí vị trí tích cực. Nếu bạn cố gắng xoá tất cả tiêu chí vị trí tích cực
khỏi một chiến dịch Tối đa hoá hiệu suất cho Dịch vụ địa phương, hệ thống sẽ gửi lỗi
CampaignCriterionError.CANNOT_REMOVE_ALL_LOCATIONS_FROM_LOCAL_SERVICES_PMAX_CAMPAIGN.
Chiến dịch Tối đa hoá hiệu suất có thể có tối đa 10.000 từ khoá phủ định.
Bạn có thể sử dụng tiêu chí WEBPAGE phủ định để loại trừ các URL cụ thể khỏi
tính năng mở rộng URL cuối cùng.
Tìm hiểu thêm về
tính năng Mở rộng URL cuối cùng và
Loại trừ URL.
Java
/** Creates a list of MutateOperations that create new campaign criteria. */ private List<MutateOperation> createCampaignCriterionOperations(long customerId) { String campaignResourceName = ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID); List<CampaignCriterion> campaignCriteria = new ArrayList<>(); // Sets the LOCATION campaign criteria. // Targets all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, adds the positive (negative = False) for New York City. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) .setLocation( LocationInfo.newBuilder() .setGeoTargetConstant(ResourceNames.geoTargetConstant(1023191)) .build()) .setNegative(false) .build()); // Next adds the negative target for Brooklyn. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) .setLocation( LocationInfo.newBuilder() .setGeoTargetConstant(ResourceNames.geoTargetConstant(1022762)) .build()) .setNegative(true) .build()); // Sets the LANGUAGE campaign criterion. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) // Sets the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 .setLanguage( LanguageInfo.newBuilder() .setLanguageConstant(ResourceNames.languageConstant(1000)) // English .build()) .build()); // Returns a list of mutate operations with one operation per criterion. return campaignCriteria.stream() .map( criterion -> MutateOperation.newBuilder() .setCampaignCriterionOperation( CampaignCriterionOperation.newBuilder().setCreate(criterion).build()) .build()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="campaignResourceName">The campaign resource name.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private List<MutateOperation> CreateCampaignCriterionOperations( string campaignResourceName) { List<MutateOperation> operations = new List<MutateOperation>(); // Set the LOCATION campaign criteria. // Target all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, add the positive (negative = False) for New York City. MutateOperation operation1 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, Location = new LocationInfo() { GeoTargetConstant = ResourceNames.GeoTargetConstant(1023191) }, Negative = false } } }; operations.Add(operation1); // Next add the negative target for Brooklyn. MutateOperation operation2 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, Location = new LocationInfo() { GeoTargetConstant = ResourceNames.GeoTargetConstant(1022762) }, Negative = true } } }; operations.Add(operation2); // Set the LANGUAGE campaign criterion. MutateOperation operation3 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, // Set the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 Language = new LanguageInfo() { LanguageConstant = ResourceNames.LanguageConstant(1000) // English }, } } }; operations.Add(operation3); return operations; }
PHP
private static function createCampaignCriterionOperations(int $customerId): array { $operations = []; // Set the LOCATION campaign criteria. // Target all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, adds the positive (negative = false) for New York City. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'location' => new LocationInfo([ 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191) ]), 'negative' => false ]) ]) ]); // Next adds the negative target for Brooklyn. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'location' => new LocationInfo([ 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762) ]), 'negative' => true ]) ]) ]); // Sets the LANGUAGE campaign criterion. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), // Set the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 'language' => new LanguageInfo([ 'language_constant' => ResourceNames::forLanguageConstant(1000) // English ]) ]) ]) ]); return $operations; }
Python
def create_campaign_criterion_operations( client: GoogleAdsClient, customer_id: str, ) -> List[MutateOperation]: """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) geo_target_constant_service: GeoTargetConstantServiceClient = ( client.get_service("GeoTargetConstantService") ) googleads_service: GoogleAdsServiceClient = client.get_service( "GoogleAdsService" ) operations: List[MutateOperation] = [] # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = False) for New York City. mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion: CampaignCriterion = ( mutate_operation.campaign_criterion_operation.create ) campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) campaign_criterion.location.geo_target_constant = ( geo_target_constant_service.geo_target_constant_path("1023191") ) campaign_criterion.negative = False operations.append(mutate_operation) # Next add the negative target for Brooklyn. mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion: CampaignCriterion = ( mutate_operation.campaign_criterion_operation.create ) campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) campaign_criterion.location.geo_target_constant = ( geo_target_constant_service.geo_target_constant_path("1022762") ) campaign_criterion.negative = True operations.append(mutate_operation) # Set the LANGUAGE campaign criterion. mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion: CampaignCriterion = ( mutate_operation.campaign_criterion_operation.create ) campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 campaign_criterion.language.language_constant = ( googleads_service.language_constant_path("1000") ) # English operations.append(mutate_operation) return operations
Ruby
# Creates a list of MutateOperations that create new campaign criteria. def create_campaign_criterion_operations(client, customer_id) operations = [] # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = false) for New York City. operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID) cc.location = client.resource.location_info do |li| li.geo_target_constant = client.path.geo_target_constant("1023191") end cc.negative = false end end # Next add the negative target for Brooklyn. operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID) cc.location = client.resource.location_info do |li| li.geo_target_constant = client.path.geo_target_constant("1022762") end cc.negative = true end end # Set the LANGUAGE campaign criterion. operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID) # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 cc.language = client.resource.language_info do |li| li.language_constant = client.path.language_constant("1000") # English end end end operations end
Perl
sub create_campaign_criterion_operations { my ($customer_id) = @_; my $operations = []; # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting. # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = false) for New York City. push @$operations, Google::Ads::GoogleAds::V24::Services::GoogleAdsService::MutateOperation-> new({ campaignCriterionOperation => Google::Ads::GoogleAds::V24::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V24::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V24::Utils::ResourceNames::campaign( $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), location => Google::Ads::GoogleAds::V24::Common::LocationInfo->new({ geoTargetConstant => Google::Ads::GoogleAds::V24::Utils::ResourceNames::geo_target_constant( 1023191)} ), negative => "false" })})}); # Next add the negative target for Brooklyn. push @$operations, Google::Ads::GoogleAds::V24::Services::GoogleAdsService::MutateOperation-> new({ campaignCriterionOperation => Google::Ads::GoogleAds::V24::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V24::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V24::Utils::ResourceNames::campaign( $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), location => Google::Ads::GoogleAds::V24::Common::LocationInfo->new({ geoTargetConstant => Google::Ads::GoogleAds::V24::Utils::ResourceNames::geo_target_constant( 1022762)} ), negative => "true" })})}); # Set the LANGUAGE campaign criterion. push @$operations, Google::Ads::GoogleAds::V24::Services::GoogleAdsService::MutateOperation-> new({ campaignCriterionOperation => Google::Ads::GoogleAds::V24::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V24::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V24::Utils::ResourceNames::campaign( $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7. language => Google::Ads::GoogleAds::V24::Common::LanguageInfo->new({ languageConstant => Google::Ads::GoogleAds::V24::Utils::ResourceNames::language_constant( 1000) # English })})})}); return $operations; }