Online satışlar veya olası satış yaratma için Maksimum Performans (standart)
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Reklamverenler arasında en yaygın hedeflerden biri, müşterileri satış veya potansiyel müşteri oluşturma gibi hedeflere ulaşmak için belirli bir işlemi yapmaya teşvik etmektir.
Google Ads API'de online satış veya olası satış yaratma için Maksimum Performans kampanyaları genellikle standart Maksimum Performans kampanyaları olarak adlandırılır.
Standart bir Maksimum Performans kampanyası oluşturma adımları Başlangıç kılavuzu'nda özetlenmiş olup İstekleri yapılandırma kılavuzu'nda daha ayrıntılı olarak açıklanmıştır. Online satış veya olası satış yaratma için geçerli ve yayınlanan bir Maksimum Performans kampanyası oluşturmak için gereken kaynaklar genel olarak şunlardır:
CampaignBudget
Campaign
CampaignAssets (marka kurallarının etkin olduğu Maksimum Performans kampanyası için)
AssetGroups
AssetGroupAssets
Geçerli bir Maksimum Performans kampanyasının yayınlanması için minimum koşullar
[null,null,["Son güncelleme tarihi: 2025-08-27 UTC."],[[["\u003cp\u003ePerformance Max campaigns streamline online sales and lead generation, commonly called \u003cem\u003estandard\u003c/em\u003e Performance Max campaigns within the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eCreating these campaigns involves key resources like \u003ccode\u003eCampaignBudget\u003c/code\u003e, \u003ccode\u003eCampaign\u003c/code\u003e, \u003ccode\u003eAssetGroups\u003c/code\u003e, and \u003ccode\u003eAssetGroupAssets\u003c/code\u003e, with a step-by-step guide available to help you get started.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAssetGroups\u003c/code\u003e have minimum asset requirements that must be met using a bulk mutate request containing \u003ccode\u003eAssetGroupAssets\u003c/code\u003e to ensure your campaign is valid and serving.\u003c/p\u003e\n"],["\u003cp\u003eFor retail businesses using a Merchant Center feed, specialized Performance Max campaigns are available, offering tailored solutions for online sales.\u003c/p\u003e\n"]]],[],null,["# Performance Max for online sales or lead generation (standard)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nOne of the most common goals among advertisers is to encourage customers to\npursue a specific action to achieve a goals such as generating sales or leads.\nIn the Google Ads API, Performance Max campaigns for online sales or lead generation\nare often referred to as *standard* Performance Max campaigns.\n| **Note:** If you want to use a Merchant Center feed, see [Performance Max for online sales with a product feed (retail)](/google-ads/api/performance-max/retail).\n\nThe steps for creating a standard Performance Max campaign are outlined in the\n[Get started guide](/google-ads/api/performance-max/getting-started?type=standard) and are more\nthoroughly detailed in the [Structure requests guide](/google-ads/api/performance-max/structure-requests). At a\nhigh level, the resources required to create a valid, serving Performance Max\ncampaign for online sales or lead generation include\n\n- `CampaignBudget`\n- `Campaign`\n- `CampaignAssets` (for Performance Max campaign with [brand guidelines](/google-ads/api/performance-max/create-campaign#brand-guidelines) enabled)\n- `AssetGroups`\n- `AssetGroupAssets`\n\n#### Minimum requirements for a valid serving Performance Max campaign\n\n| **Important:** `AssetGroups` in Performance Max campaigns for online sales or lead generation are subject to [minimum asset requirements](/google-ads/api/performance-max/asset-requirements) and must be created using a [bulk mutate request](/google-ads/api/docs/mutating/bulk-mutate) containing `AssetGroupAssets` to meet these requirements."]]
