Performance Max per le vendite online o la generazione di lead (standard)
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Uno degli obiettivi più comuni tra gli inserzionisti è incoraggiare i clienti a
intraprendere un'azione specifica per raggiungere un obiettivo, ad esempio generare vendite o lead.
Nell'API Google Ads, le campagne Performance Max per le vendite online o la generazione di lead
vengono spesso chiamate campagne Performance Max standard.
I passaggi per creare una campagna Performance Max standard sono descritti nella
Guida introduttiva e sono illustrati in modo più
dettagliato nella Guida alle richieste di struttura. A
livello generale, le risorse necessarie per creare una campagna Performance Max
valida e pubblicabile per le vendite online o la generazione di lead includono
CampaignBudgetCampaignCampaignAssets (per la campagna Performance Max con
linee guida per il brand attive)AssetGroupsAssetGroupAssets
Salvo quando diversamente specificato, i contenuti di questa pagina sono concessi in base alla licenza Creative Commons Attribution 4.0, mentre gli esempi di codice sono concessi in base alla licenza Apache 2.0. Per ulteriori dettagli, consulta le norme del sito di Google Developers. Java è un marchio registrato di Oracle e/o delle sue consociate.
Ultimo aggiornamento 2025-08-27 UTC.
[null,null,["Ultimo aggiornamento 2025-08-27 UTC."],[[["\u003cp\u003ePerformance Max campaigns streamline online sales and lead generation, commonly called \u003cem\u003estandard\u003c/em\u003e Performance Max campaigns within the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eCreating these campaigns involves key resources like \u003ccode\u003eCampaignBudget\u003c/code\u003e, \u003ccode\u003eCampaign\u003c/code\u003e, \u003ccode\u003eAssetGroups\u003c/code\u003e, and \u003ccode\u003eAssetGroupAssets\u003c/code\u003e, with a step-by-step guide available to help you get started.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAssetGroups\u003c/code\u003e have minimum asset requirements that must be met using a bulk mutate request containing \u003ccode\u003eAssetGroupAssets\u003c/code\u003e to ensure your campaign is valid and serving.\u003c/p\u003e\n"],["\u003cp\u003eFor retail businesses using a Merchant Center feed, specialized Performance Max campaigns are available, offering tailored solutions for online sales.\u003c/p\u003e\n"]]],[],null,["# Performance Max for online sales or lead generation (standard)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nOne of the most common goals among advertisers is to encourage customers to\npursue a specific action to achieve a goals such as generating sales or leads.\nIn the Google Ads API, Performance Max campaigns for online sales or lead generation\nare often referred to as *standard* Performance Max campaigns.\n| **Note:** If you want to use a Merchant Center feed, see [Performance Max for online sales with a product feed (retail)](/google-ads/api/performance-max/retail).\n\nThe steps for creating a standard Performance Max campaign are outlined in the\n[Get started guide](/google-ads/api/performance-max/getting-started?type=standard) and are more\nthoroughly detailed in the [Structure requests guide](/google-ads/api/performance-max/structure-requests). At a\nhigh level, the resources required to create a valid, serving Performance Max\ncampaign for online sales or lead generation include\n\n- `CampaignBudget`\n- `Campaign`\n- `CampaignAssets` (for Performance Max campaign with [brand guidelines](/google-ads/api/performance-max/create-campaign#brand-guidelines) enabled)\n- `AssetGroups`\n- `AssetGroupAssets`\n\n#### Minimum requirements for a valid serving Performance Max campaign\n\n| **Important:** `AssetGroups` in Performance Max campaigns for online sales or lead generation are subject to [minimum asset requirements](/google-ads/api/performance-max/asset-requirements) and must be created using a [bulk mutate request](/google-ads/api/docs/mutating/bulk-mutate) containing `AssetGroupAssets` to meet these requirements."]]
