Koleksiyonlar ile düzeninizi koruyun
İçeriği tercihlerinize göre kaydedin ve kategorilere ayırın.
Yeni kampanyanızın performansından memnun kaldığınızda aşağıdaki seçeneklerden birini belirleyerek Maksimum Performans'a yükseltme işleminizi tamamlamanız gerekir.
Bütçeyi Maksimum Performans'a taşıma ve mevcut kampanyayı kaldırma
Bütçeyi Maksimum Performans'a taşımaya hazır olduğunuzda bütçeyi ayarlamanız ve yerine geçen mevcut kampanyayı kaldırmanız gerekir. Bunu yaptığınızda, campaign.statusWHERE ifadesinde REMOVED olarak ayarlayarak raporlama yoluyla geçmiş performansı kontrol etmeye devam edebileceğinizi unutmayın.
Bütçenin tamamını Maksimum Performans'a taşımak için uygun harcamayla Maksimum Performans kampanyanız için yeni bir bütçe oluşturmanız ve kampanya bütçesini ayarlamanız gerekir.
Maksimum Performans kampanyalarında bu bütçe paylaşılamaz.
Ardından, kampanya kodu örneğini kaldırma bölümünde açıklandığı gibi mevcut kampanyanızı duraklatmanız veya kaldırmanız gerekir.
Bütçeyi Maksimum Performans'a taşıma ve mevcut kampanyayı koruma
Mevcut kampanyalarınızın yayınlanmaya devam etmesini isteyebileceğiniz senaryolar vardır.
Belki farklı hedefleme ayarları vardır veya belirli bir amaca hizmet eden bir yapılandırma içeriyordur. Bu durumda, Maksimum Performans kampanyasının bütçesini artırmak isteyebilirsiniz ancak etkin tuttuğunuz kampanyalar için orantılı bir bütçe ayırmaya devam edebilirsiniz.
[null,null,["Son güncelleme tarihi: 2025-08-27 UTC."],[[["\u003cp\u003eAfter evaluating your new Performance Max campaign's performance, you can fully upgrade by transferring the budget and removing the previous campaign, while retaining access to its historical data.\u003c/p\u003e\n"],["\u003cp\u003eYou have the option to move your entire budget to Performance Max or allocate a portion while keeping your existing campaign active for specific targeting or configurations.\u003c/p\u003e\n"],["\u003cp\u003eTo shift budgets, you'll need to create new budgets for the campaigns and set them accordingly, noting that Performance Max campaigns require dedicated budgets.\u003c/p\u003e\n"],["\u003cp\u003eWhen managing budgets and campaigns, it's recommended to keep a record of campaign IDs to track performance continuity and understand the impact of changes.\u003c/p\u003e\n"]]],[],null,["# Complete the upgrade\n\n| **Note:** If you are running an [A/B experiment using the Google Ads UI](//support.google.com/google-ads/answer/12997711), we recommend you complete the process through the UI rather than using the API.\n\nOnce you are happy with the performance of your new campaign,\nyou should complete your upgrade to Performance Max by choosing one of the\nfollowing options.\n\nMove budget to Performance Max and remove your existing campaign\n----------------------------------------------------------------\n\nOnce you are ready to move budget to Performance Max, you will need to adjust\nthe budget and remove the existing campaign that it replaces. When you do this,\nremember that you can still check the historical performance through reporting\nby setting the\n[`campaign.status`](/google-ads/api/fields/v21/campaign#campaign.status)\nto `REMOVED` in the `WHERE` clause of your\n[query](/google-ads/api/docs/query/overview).\n\nTo move the entire budget to Performance Max, you will need to\n[create a new budget](/google-ads/api/docs/campaigns/budgets/create-budgets) for your\nPerformance Max\ncampaign with the appropriate spend and\n[set the campaign budget](/google-ads/api/performance-max/create-budget).\nFor Performance Max campaigns, this budget cannot be shared.\n\nThen you should pause or remove your existing campaign as described in the\n[remove campaign code example](/google-ads/api/samples/remove-campaign).\n| **Note:** It is worth keeping a record of the [campaign ID](/google-ads/api/fields/v21/campaign#campaign.id) of both campaigns so you are able to understand the continuity of performance.\n\nMove budget to Performance Max and retain your existing campaign\n----------------------------------------------------------------\n\nThere are scenarios you might want to keep your existing campaigns serving.\nPerhaps they have different targeting settings or perhaps they\ncontain a configuration that serves a specific purpose. In this case, you might\nwant to increase the budget for the Performance Max campaign, but retain some\nproportional budget for campaigns you keep enabled.\n\nTo move more budget to Performance Max, you need to\n[create a new budget](/google-ads/api/docs/campaigns/budgets/create-budgets) for both\ncampaigns with the appropriate spend and\n[set the campaign budget](/google-ads/api/performance-max/create-budget).\nFor Performance Max campaigns, this cannot be a\n[shared budget](//support.google.com/google-ads/answer/10487241).\n| **Note:** To understand how Performance Max interacts with other campaigns, see this [support article](//support.google.com/google-ads/answer/13810170)"]]
