Mevcut bir kampanyayı temel alan bir kampanya oluşturma
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Mevcut bir kampanyaya dayalı Maksimum Performans kampanyası oluşturma, kampanya türüne ve kullanılabilir araçlara bağlıdır. Daha fazla bilgi için uyumluluk tablosuna bakın.
Akıllı Alışveriş kampanyaları ve yerel kampanyalar
Maksimum Performans kampanyaları, otomatik yükseltme sürecinin bir parçası olarak oluşturulduğundan herhangi bir işlem yapmanız gerekmez.
Araç listeleme kampanyaları
Maksimum Performans kampanyaları, otomatik yükseltme sürecinin bir parçası olarak oluşturulduğundan herhangi bir işlem yapmanız gerekmez.
Kampanyaları manuel olarak oluşturma
Araçları veya diğer yükseltme yöntemlerini kullanmadan Maksimum Performans kampanyaları oluşturmak istediğiniz durumlarda, Google Ads API'yi kullanarak kampanyayı manuel olarak kendiniz oluşturabilirsiniz.
Aşağıdaki kullanım alanlarının her biri için belirtilen adımları uygulayın:
[null,null,["Son güncelleme tarihi: 2025-08-27 UTC."],[[["\u003cp\u003ePerformance Max campaigns are automatically created from existing Smart Shopping, local, and vehicle listing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create Performance Max campaigns for online sales, lead generation, online sales with product feeds, and travel goals using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eManual creation is recommended only when campaign upgrades are unavailable or if you want to run Performance Max alongside existing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eAssisted or automatic upgrades offer advantages like A/B testing and campaign continuity.\u003c/p\u003e\n"],["\u003cp\u003eCampaign compatibility for upgrades to Performance Max can be found in the provided table.\u003c/p\u003e\n"]]],[],null,["# Create a campaign based on an existing campaign\n\nCreating a Performance Max campaign based on an existing campaign depends on\nthe campaign type and the available tools. See the\n[compatibility table](/google-ads/api/performance-max/upgrade-eligibility#campaign_types_eligible_for_upgrade)\nfor more information.\n\nSmart Shopping campaigns \\& local campaigns\n-------------------------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nVehicle listing campaigns\n-------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nCreate campaigns manually\n-------------------------\n\nIn the case, where you want to create Performance Max campaigns without using\ntools or other upgrade methods, you can manually create the campaign yourself\nusing the Google Ads API.\n\nFollow the steps outlined for each of the following use cases:\n\n- [Online sales or lead generation](/google-ads/api/performance-max/getting-started?type=standard#campaign_and_campaign_budget)\n- [Online sales with a product feed](/google-ads/api/performance-max/getting-started?type=retail#campaign_and_campaign_budget_2)\n- [Travel Goals](/google-ads/api/performance-max/getting-started?type=travel-goals#campaign_and_campaign_budget)\n\n| **Note:** We recommend using this route only if there is no option to upgrade a campaign type or if you intended to keep both the Performance Max campaign and the existing campaign active together. Using assisted or automatic upgrade routes have other benefits such as the ability to A/B test performance or retain campaign continuity. See [Check an existing campaign can be upgraded to Performance Max](/google-ads/api/performance-max/upgrade-eligibility) for more information."]]
