Creare una campagna basata su una campagna esistente
Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
La creazione di una campagna Performance Max basata su una campagna esistente dipende dal tipo di campagna e dagli strumenti disponibili. Per saperne di più, consulta la
tabella di compatibilità.
Campagne Shopping intelligenti e campagne locali
Le campagne Performance Max sono state create nell'ambito della procedura di upgrade automatico,
quindi non è richiesta alcuna azione.
Campagne con schede di veicoli
Le campagne Performance Max sono state create nell'ambito della procedura di upgrade automatico,
quindi non è richiesta alcuna azione.
Creare campagne manualmente
Se vuoi creare campagne Performance Max senza utilizzare
strumenti o altri metodi di upgrade, puoi creare manualmente la campagna
utilizzando l'API Google Ads.
Segui i passaggi descritti per ciascuno dei seguenti casi d'uso:
[null,null,["Ultimo aggiornamento 2025-08-27 UTC."],[[["\u003cp\u003ePerformance Max campaigns are automatically created from existing Smart Shopping, local, and vehicle listing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create Performance Max campaigns for online sales, lead generation, online sales with product feeds, and travel goals using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eManual creation is recommended only when campaign upgrades are unavailable or if you want to run Performance Max alongside existing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eAssisted or automatic upgrades offer advantages like A/B testing and campaign continuity.\u003c/p\u003e\n"],["\u003cp\u003eCampaign compatibility for upgrades to Performance Max can be found in the provided table.\u003c/p\u003e\n"]]],[],null,["# Create a campaign based on an existing campaign\n\nCreating a Performance Max campaign based on an existing campaign depends on\nthe campaign type and the available tools. See the\n[compatibility table](/google-ads/api/performance-max/upgrade-eligibility#campaign_types_eligible_for_upgrade)\nfor more information.\n\nSmart Shopping campaigns \\& local campaigns\n-------------------------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nVehicle listing campaigns\n-------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nCreate campaigns manually\n-------------------------\n\nIn the case, where you want to create Performance Max campaigns without using\ntools or other upgrade methods, you can manually create the campaign yourself\nusing the Google Ads API.\n\nFollow the steps outlined for each of the following use cases:\n\n- [Online sales or lead generation](/google-ads/api/performance-max/getting-started?type=standard#campaign_and_campaign_budget)\n- [Online sales with a product feed](/google-ads/api/performance-max/getting-started?type=retail#campaign_and_campaign_budget_2)\n- [Travel Goals](/google-ads/api/performance-max/getting-started?type=travel-goals#campaign_and_campaign_budget)\n\n| **Note:** We recommend using this route only if there is no option to upgrade a campaign type or if you intended to keep both the Performance Max campaign and the existing campaign active together. Using assisted or automatic upgrade routes have other benefits such as the ability to A/B test performance or retain campaign continuity. See [Check an existing campaign can be upgraded to Performance Max](/google-ads/api/performance-max/upgrade-eligibility) for more information."]]
