根据现有广告系列制作效果最大化广告系列取决于广告系列类型和可用工具。如需了解详情，请参阅兼容性表格。
智能购物广告系列和本地广告系列
效果最大化广告系列是在自动升级过程中创建的，因此您无需执行任何操作。
车辆详情广告系列
效果最大化广告系列是在自动升级过程中创建的，因此您无需执行任何操作。
手动制作广告系列
如果您想制作效果最大化广告系列，但不想使用工具或其他升级方法，则可以使用 Google Ads API 手动制作广告系列。
请按照以下每种使用情形的步骤操作：
基于现有广告系列制作广告系列
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003ePerformance Max campaigns are automatically created from existing Smart Shopping, local, and vehicle listing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create Performance Max campaigns for online sales, lead generation, online sales with product feeds, and travel goals using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eManual creation is recommended only when campaign upgrades are unavailable or if you want to run Performance Max alongside existing campaigns.\u003c/p\u003e\n"],["\u003cp\u003eAssisted or automatic upgrades offer advantages like A/B testing and campaign continuity.\u003c/p\u003e\n"],["\u003cp\u003eCampaign compatibility for upgrades to Performance Max can be found in the provided table.\u003c/p\u003e\n"]]],[],null,["# Create a campaign based on an existing campaign\n\nCreating a Performance Max campaign based on an existing campaign depends on\nthe campaign type and the available tools. See the\n[compatibility table](/google-ads/api/performance-max/upgrade-eligibility#campaign_types_eligible_for_upgrade)\nfor more information.\n\nSmart Shopping campaigns \\& local campaigns\n-------------------------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nVehicle listing campaigns\n-------------------------\n\nPerformance Max campaigns were created as part of the automatic upgrade process,\nso no action is required.\n\nCreate campaigns manually\n-------------------------\n\nIn the case, where you want to create Performance Max campaigns without using\ntools or other upgrade methods, you can manually create the campaign yourself\nusing the Google Ads API.\n\nFollow the steps outlined for each of the following use cases:\n\n- [Online sales or lead generation](/google-ads/api/performance-max/getting-started?type=standard#campaign_and_campaign_budget)\n- [Online sales with a product feed](/google-ads/api/performance-max/getting-started?type=retail#campaign_and_campaign_budget_2)\n- [Travel Goals](/google-ads/api/performance-max/getting-started?type=travel-goals#campaign_and_campaign_budget)\n\n| **Note:** We recommend using this route only if there is no option to upgrade a campaign type or if you intended to keep both the Performance Max campaign and the existing campaign active together. Using assisted or automatic upgrade routes have other benefits such as the ability to A/B test performance or retain campaign continuity. See [Check an existing campaign can be upgraded to Performance Max](/google-ads/api/performance-max/upgrade-eligibility) for more information."]]