AI-generated Key Takeaways
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In Performance Max, ValueTrack parameters can be used with tracking templates, final URLs, or custom parameters at the asset group and campaign levels.
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A table is provided summarizing the supported and unsupported ValueTrack parameters for Performance Max campaigns.
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Some ValueTrack parameters are deprecated in Performance Max campaigns.
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Some ValueTrack parameters evaluate to false or have standard values for all clicks in Performance Max campaigns.
In Performance Max,
ValueTrack parameters can be
use alongside tracking_templates, final_urls, or custom parameters at the
asset group and campaign levels.
You can also see
How ValueTrack parameters map between the Google Ads UI and
Google Ads API.
The following table summarizes supported and
unsupported ValueTrack parameters for Performance Max campaigns.
Learn more.
| ValueTrack parameter | Supported |
|---|---|
{campaignid} |
|
{adgroupid} |
|
{feeditemid} |
|
{targetid} |
|
{loc_interest_ms} |
|
{loc_physical_ms} |
|
{matchtype} |
|
{network} |
1 |
{device} |
|
{devicemodel} |
|
{carrier} |
(deprecated) |
{ifmobile:[value]} |
|
{ifnotmobile:[value]} |
|
{ifsearch:[value]} |
Evaluates to false |
{ifcontent:[value]} |
Evaluates to false |
{ifauto:[value]} |
(deprecated) |
{ifautolp:[value]} |
|
[ifpla:[value]} |
Evaluates to false |
[iflia:[value]} |
Evaluates to false |
{creative} |
|
{keyword} |
|
{placement} |
|
{target} |
|
{param1} |
|
{param2} |
|
{random} |
|
{aceid} |
|
{adposition} |
|
{ignore} |
|
{campaigntype} |
|
{copy} |
(deprecated) |
{city} |
(deprecated) |
{autotitle} |
|
{websitecallmetric} |
|
{idfa:[value]} |
|
{gclid} |
|
{keyword.} |
(deprecated) |
{localbusiness.} |
(deprecated) |
{lb.} |
(deprecated) |
{lpurl} |
|
{lpurl+2} |
|
{lpurl+3} |
|
{adtype} |
|
{merchant_id} |
|
{product_channel} |
|
{product_id} |
|
{product_country} |
|
{product_language} |
|
{product_partition_id} |
|
{store_code} |
|
{extensionid} |
1 "x" is the standard value for all clicks from a given
Performance Max campaign. Statistics by specific inventory types are not
provided.