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Os seguintes parâmetros ValueTrack podem ser usados com URLs atualizados:
{ignore}: este parâmetro pode ser inserido em um URL final para indicar que a parte subsequente do URL não altera o conteúdo. É possível usar este parâmetro para reduzir o volume de atividade de rastreamento no URL.
Por exemplo, se você tiver um URL final como:
http://cars.example.com/sedan{ignore}?promocode=NYC123&udv={device}
Isso informa ao Google que o conteúdo da página é determinado apenas por
http://cars.example.com/sedan e que a página não precisa ser rastreada novamente em busca de
mudanças em promocode ou diferentes instanciações de {device}.
{lpurl}, {lpurl+2}, {lpurl+3}: esses parâmetros são inicializados
com o URL final da página, com escape de acordo com as especificações padrão do URL.
Por exemplo, {lpurl+2} significa que o URL final terá dois escapes. Se você
precisar do URL sem escape, use {unescapedurl}. Isso só é compatível com URLs de rastreamento.
Para mais detalhes sobre esses parâmetros, consulte:
[null,null,["Última atualização 2025-08-27 UTC."],[[["\u003cp\u003eThe \u003ccode\u003e{ignore}\u003c/code\u003e parameter helps reduce redundant crawling by signaling Googlebot to disregard URL variations after a certain point.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003e{lpurl}\u003c/code\u003e, \u003ccode\u003e{lpurl+2}\u003c/code\u003e, and \u003ccode\u003e{lpurl+3}\u003c/code\u003e parameters store the final page URL with varying degrees of escaping, while \u003ccode\u003e{unescapedurl}\u003c/code\u003e provides the raw URL.\u003c/p\u003e\n"],["\u003cp\u003eFor detailed guidance, refer to resources on dynamic tracking URLs and available ValueTrack parameters.\u003c/p\u003e\n"],["\u003cp\u003eFeed-based extensions are transitioning to Asset-based extensions; utilize \u003ccode\u003e{extensionid}\u003c/code\u003e instead of \u003ccode\u003e{feeditemid}\u003c/code\u003e for Asset-based extension targeting.\u003c/p\u003e\n"]]],[],null,["# ValueTrack Parameters for Upgraded URLs\n\nThe following ValueTrack parameters can be used with Upgraded URLs:\n\n- `{ignore}`: This parameter can be inserted in a final URL to indicate that the\n subsequent part of the URL does not alter content. You can use this parameter to\n reduce the amount of crawl activity on the URL.\n\n For example, if you have a final URL like:\n `http://cars.example.com/sedan{ignore}?promocode=NYC123&udv={device}`\n\n This tells Google that the content of the page is determined only by\n `http://cars.example.com/sedan` and the page need not be re-crawled for any\n changes in `promocode`, or different instantiations of `{device}`.\n- `{lpurl}`, `{lpurl+2}`, `{lpurl+3}`: These parameters are initialized\n with the final page URL, escaped as per standard URL specifications.\n For example, `{lpurl+2}` means the final URL will be escaped twice. If you\n need the unescaped URL, you can use `{unescapedurl}` instead. This is\n supported only in tracking URLs.\n\nFor more details on these parameters, see\n\n- [Use dynamic tracking URLs](//support.google.com/google-ads/answer/7362441)\n\n- [Available ValueTrack parameters](//support.google.com/google-ads/answer/6305348#urlinsertion)\n\n| **Note:** Feed-based extensions are being replaced by [Asset-based extensions](/google-ads/api/docs/extensions/assets/asset-extensions). Instead of `{feeditemid}`, use `{extensionid}` to point to an Asset-based extension."]]
