라이프사이클 목표

def create_nca_goal(client: GoogleAdsClient, customer_id: str) -> None:
    """Sends an API request to add a new New Customer Acquisition Goal.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    goal_operation: GoalOperation = client.get_type("GoalOperation")
    goal = goal_operation.create
    goal.goal_type = client.enums.GoalTypeEnum.NEW_CUSTOMER_ACQUISITION

    # Configure the value adjustments.
    value_settings = goal.new_customer_acquisition_goal_settings.value_settings
    value_settings.additional_value = 50.0
    value_settings.additional_high_lifetime_value = 100.0

    goal_service = client.get_service("GoalService")
    goal_service.mutate_goals(
        customer_id=customer_id, operations=[goal_operation]
    )

def create_retention_goal(client: GoogleAdsClient, customer_id: str) -> None:
    """Sends an API request to add a new Customer Retention Goal.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    goal_operation: GoalOperation = client.get_type("GoalOperation")
    goal = goal_operation.create
    goal.goal_type = client.enums.GoalTypeEnum.CUSTOMER_RETENTION
    value_settings = goal.retention_goal_settings.value_settings
    value_settings.additional_value = 50.0
    value_settings.additional_high_lifetime_value = 100.0

    goal_service = client.get_service("GoalService")
    goal_service.mutate_goals(
        customer_id=customer_id, operations=[goal_operation]
    )

def create_loyalty_retention_goal(
    client: GoogleAdsClient, customer_id: str
) -> None:
    """Sends an API request to add a new Loyalty Retention Goal.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    goal_operation: GoalOperation = client.get_type("GoalOperation")
    goal = goal_operation.create
    goal.goal_type = client.enums.GoalTypeEnum.LOYALTY_RETENTION
    goal.loyalty_retention_goal_settings.value_settings.value_multiplier = 1.5

    goal_service = client.get_service("GoalService")
    goal_service.mutate_goals(
        customer_id=customer_id, operations=[goal_operation]
    )

def create_campaign_nca_config(
    client: GoogleAdsClient,
    customer_id: str,
    goal_resource_name: str,
    campaign_resource_name: str,
) -> None:
    """Sends an API request to add a new CampaignGoalConfig for NCA.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        goal_resource_name: the resource name of an existing NCA Goal.
        campaign_resource_name: the resource name of an existing Campaign.
    """
    operation: CampaignGoalConfigOperation = client.get_type(
        "CampaignGoalConfigOperation"
    )
    goal_config = operation.create
    goal_config.campaign = campaign_resource_name
    goal_config.goal = goal_resource_name

    # Set the target option to target both new and existing customers.
    nca_settings = goal_config.campaign_new_customer_acquisition_settings
    nca_settings.target_option = (
        client.enums.CustomerLifecycleOptimizationModeEnum.TARGET_ALL
    )
    # Optionally override value settings.
    nca_settings.value_settings_override.additional_value = 60.0

    campaign_goal_config_service = client.get_service(
        "CampaignGoalConfigService"
    )
    campaign_goal_config_service.mutate_campaign_goal_configs(
        customer_id=customer_id, operations=[operation]
    )

def create_campaign_retention_config(
    client: GoogleAdsClient,
    customer_id: str,
    goal_resource_name: str,
    campaign_resource_name: str,
) -> None:
    """Sends an API request to add a new CampaignGoalConfig for Retention.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        goal_resource_name: the resource name of an existing Retention Goal.
        campaign_resource_name: the resource name of an existing Campaign.
    """
    operation: CampaignGoalConfigOperation = client.get_type(
        "CampaignGoalConfigOperation"
    )
    goal_config = operation.create
    goal_config.campaign = campaign_resource_name
    goal_config.goal = goal_resource_name

    goal_config.campaign_retention_settings.target_option = (
        client.enums.CustomerLifecycleOptimizationModeEnum.TARGET_ALL
    )
    # Accounts on the allowlist can set TARGET_SPECIFIC instead:
    # goal_config.campaign_retention_settings.target_option = (
    #     client.enums.CustomerLifecycleOptimizationModeEnum.TARGET_SPECIFIC
    # )

    campaign_goal_config_service = client.get_service(
        "CampaignGoalConfigService"
    )
    campaign_goal_config_service.mutate_campaign_goal_configs(
        customer_id=customer_id, operations=[operation]
    )

def create_campaign_loyalty_retention_config(
    client: GoogleAdsClient,
    customer_id: str,
    goal_resource_name: str,
    campaign_resource_name: str,
) -> None:
    """Sends an API request to add a new CampaignGoalConfig for Loyalty.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        goal_resource_name: the resource name of an existing Loyalty Goal.
        campaign_resource_name: the resource name of an existing Campaign.
    """
    operation: CampaignGoalConfigOperation = client.get_type(
        "CampaignGoalConfigOperation"
    )
    goal_config = operation.create
    goal_config.campaign = campaign_resource_name
    goal_config.goal = goal_resource_name

    # Enable bid adjustments and targeted loyalty benefits in PLAs.
    loyalty_settings = goal_config.campaign_loyalty_retention_settings
    loyalty_settings.enable_bid_adjustments_for_loyalty_members = True
    loyalty_settings.show_targeted_loyalty_member_benefits_in_pla = True

    campaign_goal_config_service = client.get_service(
        "CampaignGoalConfigService"
    )
    campaign_goal_config_service.mutate_campaign_goal_configs(
        customer_id=customer_id, operations=[operation]
    )

SELECT
  goal.goal_id,
  goal.goal_type,
  goal.owner_customer,
  goal.new_customer_acquisition_goal_settings.value_settings.additional_value,
  goal.new_customer_acquisition_goal_settings.value_settings.additional_high_lifetime_value,
  goal.retention_goal_settings.value_settings.additional_value,
  goal.retention_goal_settings.value_settings.additional_high_lifetime_value,
  goal.loyalty_retention_goal_settings.value_settings.value_multiplier
FROM goal

SELECT
  campaign_goal_config.campaign,
  campaign_goal_config.goal,
  campaign_goal_config.goal_type,
  campaign_goal_config.campaign_new_customer_acquisition_settings.target_option,
  campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.additional_value,
  campaign_goal_config.campaign_new_customer_acquisition_settings.value_settings_override.additional_high_lifetime_value,
  campaign_goal_config.campaign_retention_settings.target_option,
  campaign_goal_config.campaign_retention_settings.value_settings_override.additional_value,
  campaign_goal_config.campaign_loyalty_retention_settings.value_settings_override.value_multiplier,
  campaign_goal_config.campaign_loyalty_retention_settings.enable_bid_adjustments_for_loyalty_members,
  campaign_goal_config.campaign_loyalty_retention_settings.show_targeted_loyalty_member_benefits_in_pla
FROM campaign_goal_config