Klick-Conversions hochladen

Mit der Google Ads API können Sie Offline-Klick-Conversions in Google Ads hochladen, um Anzeigen zu erfassen, die zu Offlineverkäufen geführt haben, z. B. telefonisch oder über einen Vertriebsmitarbeiter.

Einrichtung

Für eine funktionierende Einrichtung von Offline-Conversions sind einige Voraussetzungen zu erfüllen. Prüfen Sie, ob alle Voraussetzungen erfüllt sind, bevor Sie mit der Implementierung fortfahren:

1. Aktivieren Sie das Conversion-Tracking für Ihren Google Ads-Conversion-Kunden.

2. Konfigurieren Sie das Tagging und speichern Sie Klick-IDs.

1. Conversion-Tracking für Ihren Google Ads-Conversion-Kunden aktivieren

Wenn Sie den Einstiegsleitfaden für Conversions durchgearbeitet und das Conversion-Tracking aktiviert haben, können Sie mit Schritt 2: Tagging konfigurieren fortfahren.

Informationen zur Konfiguration des Conversion-Trackings abrufen

Sie können die Einrichtung des Conversion-Trackings in Ihrem Konto prüfen und bestätigen, dass das Conversion-Tracking aktiviert ist. Rufen Sie dazu die Ressource Customer für ConversionTrackingSetting ab. Führen Sie die folgende Abfrage mit GoogleAdsService.SearchStream aus:

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

Im Feld google_ads_conversion_customer wird das Google Ads-Konto angegeben, in dem Conversions für diesen Kunden erstellt und verwaltet werden. Bei Kunden, die kontoübergreifendes Conversion-Tracking verwenden, ist dies die ID eines Verwaltungskontos. Die Google Ads-Conversion-Kundennummer muss als customer_id in Google Ads API-Anfragen angegeben werden, um Conversions zu erstellen und zu verwalten. Dieses Feld wird auch dann ausgefüllt, wenn das Conversion-Tracking nicht aktiviert ist.

Im Feld conversion_tracking_status wird angegeben, ob das Conversion-Tracking aktiviert ist und ob im Konto das kontoübergreifende Conversion-Tracking verwendet wird.

Conversion-Aktion für den Google Ads-Conversion-Kunden erstellen

Wenn der Wert für conversion_tracking_status NOT_CONVERSION_TRACKED ist, ist das Conversion-Tracking für das Konto nicht aktiviert. Aktivieren Sie das Conversion-Tracking, indem Sie im Google Ads-Conversion-Konto mindestens eine ConversionAction erstellen, wie im folgenden Beispiel. Alternativ können Sie eine Conversion-Aktion auch über die Benutzeroberfläche erstellen. Folgen Sie dazu der Anleitung in der Google Ads-Hilfe für den Conversion-Typ, den Sie aktivieren möchten.

Erweiterte Conversions werden automatisch aktiviert, wenn sie über die Google Ads API gesendet werden. Sie können sie aber über die Google Ads-Benutzeroberfläche deaktivieren.

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}
AddConversionAction.java
      

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V18.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddConversionAction.cs
      

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}
AddConversionAction.php
      

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )
add_conversion_action.py
      

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
end
add_conversion_action.rb
      

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V18::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V18::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V18::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}
add_conversion_action.pl
      

Vorhandene Conversion-Aktion abrufen

Mit der folgenden Abfrage können Sie Details zu einer vorhandenen Conversion-Aktion abrufen. Achten Sie darauf, dass in der Anfrage die Kundennummer des Google Ads-Conversion-Kunden festgelegt ist, den Sie oben angegeben haben, und dass der Conversion-Aktionstyp den richtigen Wert ConversionActionType hat.

SELECT
  conversion_action.resource_name,
  conversion_action.name,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'INSERT_CONVERSION_ACTION_TYPE'

2. Tagging konfigurieren und Klick-IDs speichern

Folgen Sie der Anleitung, um zu prüfen, ob das automatische Tagging aktiviert ist, und richten Sie Ihr Google Ads-Konto, Ihre Website und Ihr Lead-Erfassungssystem so ein, dass die GCLID, GBRAID oder WBRAID jeder Impression und jedes Klicks für Ihre Anzeigen erfasst und gespeichert wird. Für neue Konten ist das automatische Tagging standardmäßig aktiviert.

Erstellen Sie die Anfrage

Folgen Sie der Anleitung unten, um UploadClickConversionsRequest zu erstellen und die entsprechenden Werte für die Felder festzulegen.

customer_id

Hier wird das Google Ads-Konto Ihres Uploads angegeben. Legen Sie hier den Google Ads-Conversion-Kunden des Kontos fest, aus dem die Klicks stammen.

job_id

Bietet einen Mechanismus, mit dem Sie Ihre Uploadanfragen mit den jobspezifischen Informationen in der Offlinedatendiagnose verknüpfen können.

Wenn Sie dieses Feld nicht festlegen, weist die Google Ads API jeder Anfrage einen eindeutigen Wert im Bereich [2^31, 2^63) zu. Wenn Sie mehrere Anfragen in einem einzigen logischen Job gruppieren möchten, setzen Sie dieses Feld für jede Anfrage in Ihrem Job auf denselben Wert im Bereich [0, 2^31).

Die job_id in der Antwort enthält die Job-ID für die Anfrage, unabhängig davon, ob Sie einen Wert angegeben oder der Google Ads API erlaubt haben, einen Wert zuzuweisen.

partial_failure_enabled

Bestimmt, wie die Google Ads API mit Fehlern bei Vorgängen umgeht.

Dieses Feld muss auf true gesetzt sein. Beachte bei der Verarbeitung der Antwort die Richtlinien für teilweise Fehler.

debug_enabled

Bestimmt das Verhalten bei der Fehlermeldung für Uploads von erweiterten Conversions für Leads. Dieses Feld wird von der Google Ads API ignoriert, wenn Uploads für Klick-Conversions mit gclid, gbraid oder wbraid verarbeitet werden.

Klick-Conversion-Vorgänge erstellen

Die Sammlung von ClickConversion-Objekten in Ihrem UploadClickConversionRequest definiert die Conversions, die Sie hochladen möchten. Folgen Sie der Anleitung unten, um die einzelnen ClickConversion zu erstellen und ihre Felder auf die entsprechenden Werte festzulegen.

Pflichtfelder für jeden Conversion-Vorgang festlegen

Folgen Sie der Anleitung unten, um die erforderlichen Felder von ClickConversion auf die entsprechenden Werte festzulegen.

gclid, gbraid, wbraid

Die Kennung, die Sie zum Zeitpunkt des Klicks für den Klick oder die Impression der Conversion erfasst haben. Legen Sie nur eines dieser Felder fest.

conversion_date_time

Datum und Uhrzeit der Conversion.

Der Wert muss eine Zeitzone haben und das Format muss yyyy-mm-dd HH:mm:ss+|-HH:mm sein, z. B. 2022-01-01 19:32:45-05:00 (ohne Sommerzeit).

Die Zeitzone kann einen beliebigen gültigen Wert haben. Sie muss nicht mit der Zeitzone des Kontos übereinstimmen. Wenn Sie Ihre hochgeladenen Conversion-Daten jedoch mit den Daten in der Google Ads-Benutzeroberfläche vergleichen möchten, empfehlen wir, denselben Zeitzonen-Abschnitt wie in Ihrem Google Ads-Konto zu verwenden, damit die Conversion-Anzahl übereinstimmt. Weitere Informationen und Beispiele findest du in der YouTube-Hilfe. Eine Liste der gültigen Zeitzonen-IDs findest du unter Codes und Formate.

user_identifiers

Legen Sie dieses Feld nicht fest, wenn Sie Conversions nur mit Klick-IDs hochladen. Wenn dieses Feld festgelegt ist, behandelt Google Ads den Upload als Upload für erweiterte Conversions für Leads.

conversion_action

Der Ressourcenname der ConversionAction für die Klick-Conversion.

Die Conversion-Aktion muss einen type von UPLOAD_CLICKS haben und im Google Ads-Conversion-Kunden des Google Ads-Kontos vorhanden sein, das mit dem Klick verknüpft ist.

conversion_value

Der Wert der Conversion.

currency_code

Der Währungscode der conversion_value.

Optionale Felder für jeden Conversion-Vorgang festlegen

Sehen Sie sich die Liste der optionalen Felder unten an und legen Sie sie nach Bedarf in Ihrer ClickConversion fest.

order_id

Die Transaktions-ID für die Conversion. Dieses Feld ist optional, wird aber dringend empfohlen. Wenn Sie sie während des Uploads festgelegt haben, müssen Sie sie für alle Anpassungen an der Conversion verwenden.

external_attribution_data

Wenn Sie Conversions mit Tools von Drittanbietern oder selbst entwickelten Lösungen erfassen, können Sie Google Ads nur einen Teil der Conversion-Zuordnung zuweisen oder die Zuordnung auf mehrere Klicks verteilen. Mit extern zugeordneten Conversion-Importen können Sie Conversions mit anteiligen Werten für jeden Klick hochladen.

Wenn du anteilige Gutschriften hochladen möchtest, setze dieses Feld auf ein ExternalAttributionData-Objekt mit Werten für external_attribution_model und external_attribution_credit.

custom_variables

Die Werte für benutzerdefinierte Conversion-Variablen.

In Google Ads werden benutzerdefinierte Conversion-Variablen nicht in Kombination mit wbraid oder gbraid unterstützt.

cart_data

Sie können Warenkorbinformationen für eine ClickConversion im Feld cart_data angeben. Dieses Feld besteht aus den folgenden Attributen:

• merchant_id: Die ID des verknüpften Merchant Center-Kontos.
• feed_country_code: Der zweistellige ISO 3166-Regionencode des Merchant Center-Feeds.
• feed_language_code: Der ISO 639-1-Sprachcode des Merchant Center-Feeds.
• local_transaction_cost: Die Summe aller Rabatte auf Transaktionsebene im currency_code der ClickConversion.
• items: Die Artikel im Einkaufswagen.

Jedes Element in items besteht aus den folgenden Attributen:

• product_id: Die ID des Produkts, auch als Angebots- oder Artikel-ID bezeichnet.
• quantity: Die Stückzahl des Artikels.
• unit_price: Der Stückpreis des Artikels.

conversion_environment

Die Umgebung, in der diese Conversion erfasst wurde. Beispiel: App oder Web.

Codebeispiel

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long conversionActionId,
    String gclid,
    String gbraid,
    String wbraid,
    String conversionDateTime,
    Double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    String orderId,
    ConsentStatus adUserDataConsent)
    throws InvalidProtocolBufferException {
  // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
  // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  long numberOfIdsSpecified =
      Arrays.asList(gclid, gbraid, wbraid).stream().filter(idField -> idField != null).count();
  if (numberOfIdsSpecified != 1) {
    throw new IllegalArgumentException(
        "Exactly 1 of gclid, gbraid, or wbraid is required, but "
            + numberOfIdsSpecified
            + " ID values were provided");
  }

  // Constructs the conversion action resource name from the customer and conversion action IDs.
  String conversionActionResourceName =
      ResourceNames.conversionAction(customerId, conversionActionId);

  // Creates the click conversion.
  ClickConversion.Builder clickConversionBuilder =
      ClickConversion.newBuilder()
          .setConversionAction(conversionActionResourceName)
          .setConversionDateTime(conversionDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  // Sets the single specified ID field.
  if (gclid != null) {
    clickConversionBuilder.setGclid(gclid);
  } else if (gbraid != null) {
    clickConversionBuilder.setGbraid(gbraid);
  } else {
    clickConversionBuilder.setWbraid(wbraid);
  }

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    // Sets the custom variable and value, if provided.
    clickConversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  if (orderId != null) {
    // Sets the order ID (unique transaction ID), if provided.
    clickConversionBuilder.setOrderId(orderId);
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    clickConversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }
  ClickConversion clickConversion = clickConversionBuilder.build();

  // Creates the conversion upload service client.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Uploads the click conversion. Partial failure should always be set to true.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadClickConversionsResponse response =
        conversionUploadServiceClient.uploadClickConversions(
            UploadClickConversionsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                .addConversions(clickConversion)
                // Enables partial failure (must be true).
                .setPartialFailure(true)
                .build());

    // Prints any partial errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      // Constructs a protocol buffer printer that will print error details in a concise format.
      Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace();
      for (int operationIndex = 0;
          operationIndex < response.getResultsCount();
          operationIndex++) {
        ClickConversionResult conversionResult = response.getResults(operationIndex);
        if (ErrorUtils.getInstance().isPartialFailureResult(conversionResult)) {
          // Prints the errors for the failed operation.
          System.out.printf("Operation %d failed with the following errors:%n", operationIndex);
          for (GoogleAdsError resultError :
              ErrorUtils.getInstance().getGoogleAdsErrors(operationIndex, googleAdsFailure)) {
            // Prints the error with newlines and extra spaces removed.
            System.out.printf("  %s%n", errorPrinter.print(resultError));
          }
        } else {
          // Prints the information about the successful operation.
          StringBuilder clickInfoBuilder =
              new StringBuilder("conversion that occurred at ")
                  .append(String.format("'%s' ", conversionResult.getConversionDateTime()))
                  .append("with ");
          if (conversionResult.hasGclid()) {
            clickInfoBuilder.append(String.format("gclid '%s'", conversionResult.getGclid()));
          } else if (!conversionResult.getGbraid().isEmpty()) {
            clickInfoBuilder.append(String.format("gbraid '%s'", conversionResult.getGbraid()));
          } else if (!conversionResult.getWbraid().isEmpty()) {
            clickInfoBuilder.append(String.format("wbraid '%s'", conversionResult.getWbraid()));
          } else {
            clickInfoBuilder.append("no click ID");
          }
          System.out.printf("Operation %d for %s succeeded.%n", operationIndex, clickInfoBuilder);
        }
      }
    }
  }
}
UploadOfflineConversion.java
      

public void Run(GoogleAdsClient client, long customerId, long conversionActionId,
    string gclid, string gbraid, string wbraid, string conversionTime,
    double conversionValue, ConsentStatus? adUserDataConsent)
{
    // Get the ConversionActionService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V18.ConversionUploadService);

    // Creates a click conversion by specifying currency as USD.
    ClickConversion clickConversion = new ClickConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        ConversionValue = conversionValue,
        ConversionDateTime = conversionTime,
        CurrencyCode = "USD",
    };

    // Sets the consent information, if provided.
    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        clickConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
    // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks
    // for details.
    string[] ids = { gclid, gbraid, wbraid };
    int idCount = ids.Where(id => !string.IsNullOrEmpty(id)).Count();

    if (idCount != 1)
    {
        throw new ArgumentException($"Exactly 1 of gclid, gbraid, or wbraid is " +
            $"required, but {idCount} ID values were provided");
    }

    // Sets the single specified ID field.
    if (!string.IsNullOrEmpty(gclid))
    {
        clickConversion.Gclid = gclid;
    }
    else if (!string.IsNullOrEmpty(wbraid))
    {
        clickConversion.Wbraid = wbraid;
    }
    else if (!string.IsNullOrEmpty(gbraid))
    {
        clickConversion.Gbraid = gbraid;
    }

    try
    {
        // Issues a request to upload the click conversion.
        UploadClickConversionsResponse response =
            conversionUploadService.UploadClickConversions(
                new UploadClickConversionsRequest()
                {
                    CustomerId = customerId.ToString(),
                    Conversions = { clickConversion },
                    PartialFailure = true,
                    ValidateOnly = false
                });

        // Prints the result.
        ClickConversionResult uploadedClickConversion = response.Results[0];
        Console.WriteLine($"Uploaded conversion that occurred at " +
            $"'{uploadedClickConversion.ConversionDateTime}' from Google " +
            $"Click ID '{uploadedClickConversion.Gclid}' to " +
            $"'{uploadedClickConversion.ConversionAction}'.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadOfflineConversion.cs
      

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    ?string $gclid,
    ?string $gbraid,
    ?string $wbraid,
    ?string $orderId,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
    // See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
    $nonNullFields = array_filter(
        [$gclid, $gbraid, $wbraid],
        function ($field) {
            return !is_null($field);
        }
    );
    if (count($nonNullFields) !== 1) {
        throw new \UnexpectedValueException(
            sprintf(
                "Exactly 1 of gclid, gbraid or wbraid is required, but %d ID values were "
                . "provided",
                count($nonNullFields)
            )
        );
    }

    // Creates a click conversion by specifying currency as USD.
    $clickConversion = new ClickConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'conversion_value' => $conversionValue,
        'conversion_date_time' => $conversionDateTime,
        'currency_code' => 'USD'
    ]);
    // Sets the single specified ID field.
    if (!is_null($gclid)) {
        $clickConversion->setGclid($gclid);
    } elseif (!is_null($gbraid)) {
        $clickConversion->setGbraid($gbraid);
    } else {
        $clickConversion->setWbraid($wbraid);
    }

    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $clickConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $clickConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    if (!empty($orderId)) {
        // Sets the order ID (unique transaction ID), if provided.
        $clickConversion->setOrderId($orderId);
    }

    // Issues a request to upload the click conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    /** @var UploadClickConversionsResponse $response */
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadClickConversions(
        // Uploads the click conversion. Partial failure should always be set to true.
        UploadClickConversionsRequest::build($customerId, [$clickConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var ClickConversionResult $uploadedClickConversion */
        $uploadedClickConversion = $response->getResults()[0];
        printf(
            "Uploaded click conversion that occurred at '%s' from Google Click ID '%s' " .
            "to '%s'.%s",
            $uploadedClickConversion->getConversionDateTime(),
            $uploadedClickConversion->getGclid(),
            $uploadedClickConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
UploadOfflineConversion.php
      

def main(
    client,
    customer_id,
    conversion_action_id,
    gclid,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    gbraid,
    wbraid,
    order_id,
    ad_user_data_consent,
):
    """Creates a click conversion with a default currency of USD.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        gclid: The Google Click Identifier ID. If set, the wbraid and gbraid
            parameters must be None.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        gbraid: The GBRAID for the iOS app conversion. If set, the gclid and
            wbraid parameters must be None.
        wbraid: The WBRAID for the iOS app conversion. If set, the gclid and
            gbraid parameters must be None.
        order_id: The order ID for the click conversion.
        ad_user_data_consent: The ad user data consent for the click.
    """
    click_conversion = client.get_type("ClickConversion")
    conversion_upload_service = client.get_service("ConversionUploadService")
    conversion_action_service = client.get_service("ConversionActionService")
    click_conversion.conversion_action = (
        conversion_action_service.conversion_action_path(
            customer_id, conversion_action_id
        )
    )

    # Sets the single specified ID field.
    if gclid:
        click_conversion.gclid = gclid
    elif gbraid:
        click_conversion.gbraid = gbraid
    else:
        click_conversion.wbraid = wbraid

    click_conversion.conversion_value = float(conversion_value)
    click_conversion.conversion_date_time = conversion_date_time
    click_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_upload_service.conversion_custom_variable_path(
                customer_id, conversion_custom_variable_id
            )
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        click_conversion.custom_variables.append(conversion_custom_variable)

    if order_id:
        click_conversion.order_id = order_id

    # Sets the consent information, if provided.
    if ad_user_data_consent:
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        click_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Uploads the click conversion. Partial failure must be set to True here.
    #
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    request = client.get_type("UploadClickConversionsRequest")
    request.customer_id = customer_id
    request.conversions.append(click_conversion)
    request.partial_failure = True
    conversion_upload_response = (
        conversion_upload_service.upload_click_conversions(
            request=request,
        )
    )
    uploaded_click_conversion = conversion_upload_response.results[0]
    print(
        f"Uploaded conversion that occurred at "
        f'"{uploaded_click_conversion.conversion_date_time}" from '
        f'Google Click ID "{uploaded_click_conversion.gclid}" '
        f'to "{uploaded_click_conversion.conversion_action}"'
    )
upload_offline_conversion.py
      

def upload_offline_conversion(
  customer_id,
  conversion_action_id,
  gclid,
  gbraid,
  wbraid,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Verifies that exactly one of gclid, gbraid, and wbraid is specified, as required.
  # See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  identifiers_specified = [gclid, gbraid, wbraid].reject {|v| v.nil?}.count
  if identifiers_specified != 1
    raise "Must specify exactly one of GCLID, GBRAID, and WBRAID. " \
      "#{identifiers_specified} values were provided."
  end

  click_conversion = client.resource.click_conversion do |cc|
    cc.conversion_action = client.path.conversion_action(customer_id, conversion_action_id)
    # Sets the single specified ID field.
    if !gclid.nil?
      cc.gclid = gclid
    elsif !gbraid.nil?
      cc.gbraid = gbraid
    else
      cc.wbraid = wbraid
    end
    cc.conversion_value = conversion_value.to_f
    cc.conversion_date_time = conversion_date_time
    cc.currency_code = 'USD'
    if conversion_custom_variable_id && conversion_custom_variable_value
      cc.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end
    # Sets the consent information, if provided.
    unless ad_user_data_consent.nil?
      cc.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  response = client.service.conversion_upload.upload_click_conversions(
    customer_id: customer_id,
    # NOTE: This request contains a single conversion as a demonstration.
    # However, if you have multiple conversions to upload, it's best to upload
    # multiple conversions per request instead of sending a separate request per
    # conversion. See the following for per-request limits:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [click_conversion],
    partial_failure: true,
  )
  if response.partial_failure_error.nil?
    result = response.results.first
    puts "Uploaded conversion that occurred at #{result.conversion_date_time} " \
      "from Google Click ID #{result.gclid} to #{result.conversion_action}."
  else
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    puts "Request failed. Failure details:"
    failures.each do |failure|
      failure.errors.each do |error|
        puts "\t#{error.error_code.error_code}: #{error.message}"
      end
    end
  end
end
upload_offline_conversion.rb
      

sub upload_offline_conversion {
  my (
    $api_client,                    $customer_id,
    $conversion_action_id,          $gclid,
    $gbraid,                        $wbraid,
    $conversion_date_time,          $conversion_value,
    $conversion_custom_variable_id, $conversion_custom_variable_value,
    $order_id,                      $ad_user_data_consent
  ) = @_;

  # Verify that exactly one of gclid, gbraid, and wbraid is specified, as required.
  # See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details.
  my $number_of_ids_specified = grep { defined $_ } ($gclid, $gbraid, $wbraid);
  if ($number_of_ids_specified != 1) {
    die sprintf "Exactly 1 of gclid, gbraid, or wbraid is required, " .
      "but %d ID values were provided.\n",
      $number_of_ids_specified;
  }

  # Create a click conversion by specifying currency as USD.
  my $click_conversion =
    Google::Ads::GoogleAds::V18::Services::ConversionUploadService::ClickConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  # Set the single specified ID field.
  if (defined $gclid) {
    $click_conversion->{gclid} = $gclid;
  } elsif (defined $gbraid) {
    $click_conversion->{gbraid} = $gbraid;
  } else {
    $click_conversion->{wbraid} = $wbraid;
  }

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $click_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  if (defined $order_id) {
    # Set the order ID (unique transaction ID), if provided.
    $click_conversion->{orderId} = $order_id;
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $click_conversion->{consent} =
      Google::Ads::GoogleAds::V18::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the click conversion. Partial failure should
  # always be set to true.
  #
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_click_conversions_response =
    $api_client->ConversionUploadService()->upload_click_conversions({
      customerId     => $customer_id,
      conversions    => [$click_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_click_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_click_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_click_conversion =
    $upload_click_conversions_response->{results}[0];
  if (%$uploaded_click_conversion) {
    printf
      "Uploaded conversion that occurred at '%s' from Google Click ID '%s' " .
      "to the conversion action with resource name '%s'.\n",
      $uploaded_click_conversion->{conversionDateTime},
      $uploaded_click_conversion->{gclid},
      $uploaded_click_conversion->{conversionAction};
  }

  return 1;
}
upload_offline_conversion.pl
      

Fehlerbehebung

Die Offline-Datendiagnose bietet eine zentrale Ressource, mit der Sie den Gesamtstatus Ihrer Uploads kontinuierlich prüfen können. Während der Implementierung können Sie jedoch die Informationen in diesem Abschnitt verwenden, um Fehler zu untersuchen, die im Feld partial_failure_error der Antwort gemeldet wurden.

Zu den häufigsten Fehlern beim Hochladen von Conversion-Aktionen gehören Autorisierungsfehler wie USER_PERMISSION_DENIED. Prüfen Sie, ob die Kundennummer in Ihrer Anfrage auf den Google Ads-Conversion-Kunden festgelegt ist, dem die Conversion-Aktion zugewiesen ist. Weitere Informationen finden Sie in unserem Leitfaden zur Autorisierung. In unserem Leitfaden zu häufigen Fehlern finden Sie Tipps zur Behebung dieser verschiedenen Fehler.

Häufige Fehler beheben

Conversions in Berichten

Hochgeladene Conversions werden in Berichten mit dem Impressionsdatum des ursprünglichen Klicks aufgeführt, nicht mit dem Datum der Uploadanfrage oder dem Datum der conversion_date_time der ClickConversion.

Es kann bis zu drei Stunden dauern, bis die importierten Conversion-Statistiken für die Attribution vom letzten Klick in Ihrem Google Ads-Konto zu sehen sind. Bei anderen Attributionsmodellen für Suchkampagnen kann es länger als drei Stunden dauern. Weitere Informationen finden Sie im Leitfaden zur Datenaktualität.