对于 expression_rule_user_list
,还有一个需要注意的区别。默认情况下,Google Ads 会AND
将规则项组中的所有规则项组合在一起。这意味着,至少一个规则项组中的每个规则项都必须匹配,该规则才能将访问者添加到列表中。这称为“析取范式”,或 OR_OF_ANDS
。
或者,如果各个规则项目组中至少一个规则项目符合条件,您可以将列表设置为仅向其中添加一位访问者。这称为“析取范式”,或 AND_OF_ORS
,可通过使用 rule_type
字段为 expression_rule_user_list
使用。尝试对 date_specific_rule_user_list
使用 AND_OF_ORS
会导致错误。
现在,只要将上述规则项目组合并成新的用户列表即可。在本例中,我们将保留默认的 OR_OF_ANDS
功能,因为我们制定这些规则就是为了实现此目的。
Java
FlexibleRuleUserListInfo flexibleRuleUserListInfo = FlexibleRuleUserListInfo.newBuilder() .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND) .addInclusiveOperands( FlexibleRuleOperandInfo.newBuilder() .setRule( // The default rule_type for a UserListRuleInfo object is OR of ANDs // (disjunctive normal form). That is, rule items will be ANDed together // within rule item groups and the groups themselves will be ORed together. UserListRuleInfo.newBuilder() .addRuleItemGroups(checkoutDateRuleGroup) .addRuleItemGroups(checkoutAndCartSizeRuleGroup)) // Optional: includes a lookback window for this rule, in days. .setLookbackWindowDays(7L)) .build();
C#
FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo(); FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() { Rule = new UserListRuleInfo() }; flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup); flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup); flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
PHP
$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([ 'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND, 'inclusive_operands' => [ new FlexibleRuleOperandInfo([ 'rule' => new UserListRuleInfo([ // The default rule_type for a UserListRuleInfo object is OR of ANDs // (disjunctive normal form). That is, rule items will be ANDed together // within rule item groups and the groups themselves will be ORed together. 'rule_item_groups' => [ $checkoutAndCartSizeRuleGroup, $checkoutDateRuleGroup ] ]), // Optionally add a lookback window for this rule, in days. 'lookback_window_days' => 7 ]) ], 'exclusive_operands' => [] ]);
Python
# Create a FlexibleRuleUserListInfo object, or a flexible rule # representation of visitors with one or multiple actions. # FlexibleRuleUserListInfo wraps UserListRuleInfo in a # FlexibleRuleOperandInfo object that represents which user lists to # include or exclude. flexible_rule_user_list_info = ( rule_based_user_list_info.flexible_rule_user_list ) flexible_rule_user_list_info.inclusive_rule_operator = ( client.enums.UserListFlexibleRuleOperatorEnum.AND ) # The default rule_type for a UserListRuleInfo object is OR of # ANDs (disjunctive normal form). That is, rule items will be # ANDed together within rule item groups and the groups # themselves will be ORed together. rule_operand = client.get_type("FlexibleRuleOperandInfo") rule_operand.rule.rule_item_groups.extend( [ checkout_and_cart_size_rule_group, checkout_date_rule_group, ] ) rule_operand.lookback_window_days = 7 flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
Ruby
r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul| frul.inclusive_rule_operator = :AND frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi| froi.rule = client.resource.user_list_rule_info do |info| info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group] end # Optionally include a lookback window for this rule, in days. froi.lookback_window_days = 7 end end
Perl
my $flexible_rule_user_list_info = Google::Ads::GoogleAds::V18::Common::FlexibleRuleUserListInfo->new({ inclusiveRuleOperator => AND, inclusiveOperands => [ Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({ rule => Google::Ads::GoogleAds::V18::Common::UserListRuleInfo->new({ # The default rule_type for a UserListRuleInfo object is OR of # ANDs (disjunctive normal form). That is, rule items will be # ANDed together within rule item groups and the groups # themselves will be ORed together. ruleItemGroups => [ $checkout_date_rule_group, $checkout_and_cart_size_rule_group ]} ), # Optionally include a lookback window for this rule, in days. lookback_window_days => 7 }) ], exclusiveOperands => []});
在列表中加入过往用户
您还可以通过将用户列表的 prepopulation_status
设置为 REQUESTED
,将过往用户纳入基于规则的用户列表中,并通过定期检查此字段的状态来监控异步预填充流程的进度。
这只会添加过去 30 天内的过往用户,具体取决于名单的成员资格时长和添加再营销代码的日期。请求处理完毕后,状态将更新为 FINISHED
;如果请求失败,则更新为 FAILED
。