Targeting
Stay organized with collections
Save and categorize content based on your preferences.
The Google Ads API currently supports several targeting options at the campaign and
ad group level. Depending on the criteria type, you can use the Google Ads API to:
- Target or exclude criteria at the campaign or ad group level.
- Set absolute bids for specific criteria at the ad group level.
- Modify bids for criteria at the campaign or ad group level.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-09-03 UTC.
[null,null,["Last updated 2025-09-03 UTC."],[],[],null,[]]
