با مجموعهها، منظم بمانید
ذخیره و طبقهبندی محتوا براساس اولویتهای شما.
قبل از ایجاد کمپین Performance Max، بررسی کنید که آیا کمپین های موجود شما مسیر ارتقای مستقیم به Performance Max را دارند یا خیر.
در اینجا برخی از مزایای استفاده از این رویکرد وجود دارد:
کمپین Performance Max برای استفاده خاص از کمپین موجود پیکربندی می شود، اما همچنین آماده استفاده از کانال ها و شبکه های جدید است.
این به شما کمک می کند پیکربندی کمپین قدیمی خود را با ویژگی های موجود در Performance Max ترسیم کنید تا بتوانید اهداف تبلیغاتی خود را در حین ارتقا حفظ کنید.
در برخی موارد، ابزارها و راهنمایی هایی برای کمک به شما در ارتقاء وجود دارد
در برخی موارد، می‌توانید A/B عملکرد هر دو کمپین را با تقسیم ترافیک به جای اجرای دو کمپین که می‌توانند فرصت یکسانی را هدف قرار دهند، آزمایش کنید.
انواع کمپین واجد شرایط برای ارتقاء
جدول سازگاری زیر نشان می‌دهد که کدام نوع کمپین واجد شرایط ارتقا به حداکثر عملکرد و گزینه‌های ارتقای موجود با استفاده از Google Ads API هستند.
اگر قبلاً از خرید هوشمند و کمپین‌های محلی استفاده می‌کردید، می‌توانید ویژگی‌های مشابه و موارد دیگر را در Performance Max برای خرده‌فروشی بیابید.
کمپین های خودرو
کمپین هایی که از موجودی وسایل نقلیه استفاده می کنند می توانند از حداکثر عملکرد مشابه با فیدهای محصول استفاده کنند ( برای فروش آنلاین با فید محصول به حداکثر عملکرد مراجعه کنید). برای ارتقاء کمپین‌های فهرست خودرو موارد زیر را ببینید.
تاریخ آخرین بهروزرسانی 2025-08-26 بهوقت ساعت هماهنگ جهانی.
[null,null,["تاریخ آخرین بهروزرسانی 2025-08-26 بهوقت ساعت هماهنگ جهانی."],[[["\u003cp\u003eBefore creating a new Performance Max campaign, check if your existing campaigns are eligible for a direct upgrade to leverage existing configurations and goals.\u003c/p\u003e\n"],["\u003cp\u003eUpgrading existing campaigns like Smart Shopping, Local, and Vehicle campaigns to Performance Max can unlock new channels and networks while retaining your advertising objectives.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads provides tools and guidance to assist with the upgrade process, and in some cases, allows for A/B testing to compare performance.\u003c/p\u003e\n"],["\u003cp\u003eCampaigns using product or vehicle inventory feeds are compatible with Performance Max for online sales, offering enhanced features and functionalities.\u003c/p\u003e\n"],["\u003cp\u003eIf your desired campaign type isn't explicitly listed for upgrade, there might be additional considerations regarding asset compatibility or automated bidding before proceeding.\u003c/p\u003e\n"]]],[],null,["# Check upgrade eligibility\n\nBefore creating a Performance Max campaign, check if\nyour existing campaigns have an upgrade route directly to Performance Max.\n\nHere are some advantages of taking this approach:\n\n- The Performance Max campaign will be configured to the specific use case of the existing campaign, but also ready to take advantage of new channels and networks\n- It helps you map your old campaign configuration to features available in Performance Max, so you can retain your advertising goals as you upgrade\n- In some cases, there are tools and guidance to assist you in making the upgrade\n- In some cases, you can A/B test the performance of both campaigns by splitting traffic rather than running two campaigns that could target the same opportunity\n\nCampaign types eligible for upgrade\n-----------------------------------\n\nThe following compatibility table outlines which campaign types are eligible to\nupgrade to Performance Max and the upgrade options available using the Google Ads API.\n\n| Campaign type | UI | API | Upgrade type | Launch status | Launch eligibility | Additional criteria | Notes |\n|---------------------------------------------------------------------------|----|-----|-----------------|---------------|--------------------------------------------------------------------|---------------------|---------------------------------------------------------------------------------|\n| [Smart Shopping campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Local campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Vehicle campaigns](#vehicle_campaigns) | | | Fully-automated | Beta | [US, CA, AU](https://support.google.com/merchants/answer/11189169) | | See [vehicle inventory changes](#vehicle_campaigns) required in Performance Max |\n\n| **Note:** If a campaign you are interested in doesn't appear in this list, it doesn't mean you can't upgrade to Performance Max, but that there could be more considerations you need to make first, such as the [compatibility of your assets](/google-ads/api/performance-max/asset-requirements) or upgrading to [automated bidding](//support.google.com/google-ads/answer/2979071).\n\nRetail campaigns\n----------------\n\nCampaigns that use a product feed are compatible with\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail).\nTo upgrade specific types of retail campaigns see the following.\n\n### Smart Shopping campaigns and local campaigns\n\n[Smart Shopping](//support.google.com/google-ads/answer/12368488) \\&\n[local campaigns](//support.google.com/google-ads/answer/12494107) were\nautomatically upgraded to Performance Max beginning in 2022.\n\nIf you were previously using Smart Shopping \\& local campaigns, you can find the\nsame features and more in\n[Performance Max for retail](/google-ads/api/docs/performance-max/getting-started?type=retail).\n| **Note:** If your account still has Smart Shopping or local campaigns that have yet to be upgraded, reach out using our [support channels](/google-ads/api/support) to assist you.\n\nVehicle campaigns\n-----------------\n\nCampaigns that use vehicle inventory can use Performance Max similarly to those\nwith product feeds (See\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail)).\nTo upgrade vehicle listing campaigns see the following.\n\n### Vehicle listing campaigns\n\nVehicle listing campaigns were automatically\n[upgraded to Performance Max](//support.google.com/google-ads/answer/13837303)\nbeginning in 2023.\n\nPreviously vehicle campaigns used\n[`ShoppingSetting.use_vehicle_inventory`](/google-ads/api/reference/rpc/v21/Campaign.ShoppingSetting)\nto configure vehicle inventory. For Performance Max, you should use\n[`Campaign.listing_type`](/google-ads/api/reference/rpc/v21/Campaign#listing_type)\nset to [`VEHICLES`](/google-ads/api/reference/rpc/v21/ListingTypeEnum.ListingType) when creating\ncampaigns using vehicle inventory."]]
