Propiedades nuevas para eventos virtuales, pospuestos y cancelados
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Martes, 17 de marzo de 2020
Debido al entorno y la situación actuales relacionados con el COVID-19 que afecta a todo el mundo, muchos eventos se están cancelando, posponiendo o cambiando a formatos solo en línea. Google quiere mostrarles a los usuarios la información más reciente y precisa sobre tus eventos en este entorno que cambia constantemente. Por ese motivo, agregamos algunas propiedades nuevas y opcionales a nuestra documentación para desarrolladores. Estas propiedades se aplican a todos los idiomas y regiones. Esta medida forma parte de nuestros esfuerzos generales relacionados con las actualizaciones de esquemas necesarias para brindar asistencia a publicadores y usuarios. A continuación, te brindamos algunas sugerencias importantes para que mantengas al tanto de tus eventos a Google.
Actualiza el estado del evento
La propiedad eventStatus de schema.org establece el estado del evento, en especial cuando se cancela, se pospone o se reprograma. Esta información es útil porque permite que Google les muestre a los usuarios el estado actual de un evento, en lugar de descartarlo por completo de la experiencia de búsqueda de eventos.
Si se pospuso el evento (pero aún no se conoce la fecha): mantén la fecha original en startDate del evento hasta que sepas cuándo se realizará y actualiza eventStatus a EventPostponed.
La propiedad startDate es necesaria para identificar ese evento en particular, y necesitamos startDate de la fecha original hasta que sepamos la nueva. Una vez que tengas la información de la nueva fecha, cambia eventStatus a EventRescheduled y actualiza startDate y endDate con la nueva fecha.
Cada vez más eventos cambian al formato solo en línea, y trabajamos de forma activa para mostrarles esta información a los usuarios en la Búsqueda de Google. Si el evento se realiza solo en línea, asegúrate de usar las siguientes propiedades:
Después de realizar cambios en el lenguaje de marcado, asegúrate de actualizar Google. Te recomendamos que configures el mapa del sitio para que esté disponible automáticamente desde tu servidor. Esa es la mejor manera de asegurarte de que el contenido nuevo y actualizado se destaque en los motores de búsqueda lo más rápido posible.
[null,null,[],[[["\u003cp\u003eGoogle has added new schema properties to help event organizers keep users informed about event changes related to COVID-19, such as cancellations, postponements, and online transitions.\u003c/p\u003e\n"],["\u003cp\u003eEvent organizers should update their event's schema markup with the appropriate \u003ccode\u003eeventStatus\u003c/code\u003e value to reflect cancellations, postponements, or reschedulings.\u003c/p\u003e\n"],["\u003cp\u003eIf an event is moved online, use the \u003ccode\u003eVirtualLocation\u003c/code\u003e type and the \u003ccode\u003eOnlineEventAttendanceMode\u003c/code\u003e property in the schema.\u003c/p\u003e\n"],["\u003cp\u003eAfter updating the schema markup, notify Google of the changes through submitting your sitemap or URLs for faster indexing and reflection in search results.\u003c/p\u003e\n"]]],["Google is providing guidance on updating event information in response to COVID-19's impact on in-person gatherings. Key actions include using the `eventStatus` property to indicate if an event is canceled (`EventCancelled`), postponed (`EventPostponed`), or rescheduled (`EventRescheduled`). For online events, use `VirtualLocation` and `OnlineEventAttendanceMode`. When updating event information, it's crucial to also update Google through sitemaps or direct URL submissions for search engine visibility.\n"],null,["# New properties for virtual, postponed, and canceled events\n\nTuesday, March 17, 2020\n\n\nIn the current environment and status of COVID-19 around the world, many events are being\ncanceled, postponed, or moved to an online-only format. Google wants to show users the latest,\nmost accurate information about your events in this fast-changing environment, and so we've\nadded some new, optional properties to our\n[developer documentation](/search/docs/appearance/structured-data/event)\nto help. These properties apply to all regions and languages. This is one part of our overall efforts in\n[schema updates](https://blog.schema.org/2020/03/schema-for-coronavirus-special) to\nsupport publishers and users. Here are some important tips on keeping Google up to date on your events.\n\nUpdate the status of the event\n------------------------------\n\n\nThe schema.org `eventStatus` property sets the status of the event, particularly when the event has been canceled, postponed,\nor rescheduled. This information is helpful because it allows Google to show users the current\nstatus of an event, instead of dropping the event from the event search experience altogether.\n\n- **If the event has been canceled** : Set the [`eventStatus`](/search/docs/appearance/structured-data/event#eventstatus) property to [`EventCancelled`](https://schema.org/EventCancelled) and keep the original date in the [`startDate`](/search/docs/appearance/structured-data/event#startdate) of the event.\n- **If the event has been postponed (but the date isn't known yet)** : Keep the original date in the [`startDate`](/search/docs/appearance/structured-data/event#startdate) of the event until you know when the event will take place and update the [`eventStatus`](/search/docs/appearance/structured-data/event#eventstatus) to [`EventPostponed`](https://schema.org/EventPostponed). The [`startDate`](/search/docs/appearance/structured-data/event#startdate) property is required to help identify the unique event, and we need the date original [`startDate`](/search/docs/appearance/structured-data/event#startdate) until you know the new date. Once you know the new date information, change the `eventStatus` to [`EventRescheduled`](https://schema.org/EventRescheduled) and update the [`startDate`](/search/docs/appearance/structured-data/event#startdate) and [`endDate`](/search/docs/appearance/structured-data/event#enddate) with the new date information.\n- **If the event has been rescheduled to a later date** : Update the [`startDate\n `](/search/docs/appearance/structured-data/event#startdate) and [`endDate`](/search/docs/appearance/structured-data/event#enddate) with the relevant new dates. Optionally, you can also mark the [`eventStatus`](/search/docs/appearance/structured-data/event#eventstatus) field as [`EventRescheduled`](https://schema.org/EventRescheduled) and add the [`previousStartDate`](/search/docs/appearance/structured-data/event#previous-start-date).\n- **If the event has moved from in-person to online-only** : Optionally update the [`eventStatus`](/search/docs/appearance/structured-data/event#eventstatus) field to indicate the change with `EventMovedOnline`.\n\n\nFor more information on how to implement the `eventStatus` property, refer to the\n[developer documentation](/search/docs/appearance/structured-data/event#eventstatus).\n\nMark events as online only\n--------------------------\n\n\nMore events are shifting to online only, and we're actively working on a way to show this\ninformation to people on Google Search. If your event is happening only online, make sure to\nuse the following properties:\n\n- Set the location to the [`VirtualLocation`](/search/docs/appearance/structured-data/event#virtual-location) type.\n- Set the [`eventAttendanceMode`](/search/docs/appearance/structured-data/event#event-attendance-mode) property to [`OnlineEventAttendanceMode`](https://schema.org/OnlineEventAttendanceMode).\n\n\nFor more information on how to implement the `VirtualLocation` type,\nrefer to the [developer documentation](/search/docs/appearance/structured-data/event#virtual-location).\n| **Note** : You can start using `VirtualLocation` and `eventAttendanceMode` even though they are still under development on Schema.org.\n\nUpdate Google when your event changes\n-------------------------------------\n\n\nAfter you make changes to your markup, make sure you\n[update Google](/search/docs/guides/submit-URLs). We recommend that you\n[make your sitemap available automatically\nthrough your server](https://www.youtube.com/watch?v=y0TPINzAVf0). This is the best way to make sure that your new and updated content is\nhighlighted to search engines as quickly as possible.\n\n\nIf you have any questions, let us know through the\n[Webmasters forum](https://support.google.com/webmasters/community) or on\n[Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by Emily Fifer, Event Search Product Manager"]]
