[null,null,[],[[["\u003cp\u003eStarting July 2018, page speed will be a ranking factor for mobile searches, impacting pages that deliver the slowest experience to users.\u003c/p\u003e\n"],["\u003cp\u003eThis "Speed Update" applies to all pages regardless of technology but primarily affects a small percentage of queries.\u003c/p\u003e\n"],["\u003cp\u003eWhile page speed is a ranking factor, the intent of the search query and relevant content remain strong signals.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers are encouraged to prioritize user experience, considering performance metrics and utilizing available tools for evaluation.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides resources like Chrome User Experience Report, Lighthouse, and PageSpeed Insights to help developers improve page performance.\u003c/p\u003e\n"]]],["Page speed became a ranking factor for mobile searches starting in July 2018, known as the \"Speed Update.\" This update impacts only the slowest-performing pages and a small percentage of queries. The intent of a search query remains a crucial ranking signal. Developers are encouraged to prioritize user experience and use tools like the Chrome User Experience Report, Lighthouse, and PageSpeed Insights to evaluate page performance. This change uses the same standard for all pages, no matter what technology built the pages.\n"],null,["# Using page speed in mobile search ranking\n\nWednesday, January 17, 2018\n| **Update July 9, 2018**: The Speed Update is now rolling out for all users.\n\n\nPeople want to be able to find answers to their questions as fast as possible ---\n[studies](https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-industry-benchmarks/)\nshow that people really care about the speed of a page. Although speed has been used in ranking for some time, that\n[signal](/search/blog/2010/04/using-site-speed-in-web-search-ranking) was focused on\ndesktop searches. Today we're announcing that starting in July 2018, page speed will be a ranking\nfactor for mobile searches.\n\n\nThe \"Speed Update\", as we're calling it, will only affect pages that deliver the slowest\nexperience to users and will only affect a small percentage of queries. It applies the same\nstandard to all pages, regardless of the technology used to build the page. The intent of the\nsearch query is still a very strong signal, so a slow page may still rank highly if it has great,\nrelevant content.\n\n\nWe encourage developers to think broadly about how [performance](/web/fundamentals/performance/rail)\naffects a user's experience of their page and to consider a variety of\n[user experience\nmetrics](/web/updates/2017/06/user-centric-performance-metrics). Although there is no tool that directly indicates whether a page is affected by this\nnew ranking factor, here are some resources that can be used to evaluate a page's performance.\n\n- [Chrome User Experience Report](/web/tools/chrome-user-experience-report), a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions\n- [Lighthouse](/web/tools/lighthouse), an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages\n- [PageSpeed Insights](https://pagespeed.web.dev/), a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations\n\n\nAs always, if you have any questions or feedback, please visit our\n[webmaster forums](https://support.google.com/webmasters).\n\nPosted by Zhiheng Wang and Doantam Phan"]]
