Stay organized with collections
Save and categorize content based on your preferences.
Friday, January 22, 2010
Last year we
introduced Rich Snippets,
a new feature that makes it possible to surface structured data from your pages on Google's
search results. So far, user reaction to Rich Snippets has been enthusiastic—after all,
Rich Snippets help people make more informed clicks and find what they need even faster.
We originally introduced Rich Snippets with two formats:
reviews and
people. Later in the
year we added support for marking up
video information which
is used to improve Video Search. Today, we're excited to kick off the new year by adding support
for events.
Events markup is based off of the hCalendar microformat. Here's an example of what
the new events Rich Snippets will look like:
The new format shows links to specific events on the page along with dates and locations. It
provides a fast and convenient way for users to determine if a page has events they may be
interested in.
If you have event listings on your site, we encourage you to review the
events documentation
we've prepared to help you get started. Please note, however, that marking up your content is not
a guarantee that Rich Snippets will show for your site. Just as we did for previous formats, we
will take a gradual approach to incorporating the new event snippets to ensure a great user
experience along the way.
Stay tuned for more developments in Rich Snippets throughout the year!
[null,null,[],[[["\u003cp\u003eGoogle has added support for event Rich Snippets, which helps users quickly find relevant events with dates and locations directly in search results.\u003c/p\u003e\n"],["\u003cp\u003eThis new feature builds on the existing Rich Snippets functionality, which already includes reviews, people, and video information.\u003c/p\u003e\n"],["\u003cp\u003eEvent markup utilizes the \u003ccode\u003ehCalendar\u003c/code\u003e microformat and provides a visually engaging way to display event information.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners with event listings are encouraged to review the provided documentation to implement event structured data, although there's no guarantee of immediate Rich Snippet display.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is committed to enhancing Rich Snippets further to improve user experience.\u003c/p\u003e\n"]]],["In 2010, support for events was added to Rich Snippets, utilizing the `hCalendar` microformat. This new format displays event links, dates, and locations directly in search results, allowing users to quickly assess if a page has relevant events. Previously, Rich Snippets supported reviews, people, and video information. Website owners with event listings were encouraged to implement the markup, but it's not guaranteed to appear. The rollout of events snippets is gradual.\n"],null,["# Introducing a new Rich Snippets format: Events\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our [current documentation on Event structured data](/search/docs/appearance/structured-data/event).\n\nFriday, January 22, 2010\n\n\nLast year we\n[introduced Rich Snippets](/search/blog/2009/05/introducing-rich-snippets),\na new feature that makes it possible to surface structured data from your pages on Google's\nsearch results. So far, user reaction to Rich Snippets has been enthusiastic---after all,\nRich Snippets help people make more informed clicks and find what they need even faster.\n\n\nWe originally introduced Rich Snippets with two formats:\n[reviews](/search/docs/appearance/structured-data/review-snippet) and\n[people](/search/docs/appearance/structured-data/intro-structured-data). Later in the\nyear we added support for marking up\n[video](/search/blog/2009/09/supporting-facebook-share-and-rdfa-for) information which\nis used to improve Video Search. Today, we're excited to kick off the new year by adding support\nfor events.\n\n\nEvents markup is based off of the `hCalendar` microformat. Here's an example of what\nthe new events Rich Snippets will look like:\n\n\nThe new format shows links to specific events on the page along with dates and locations. It\nprovides a fast and convenient way for users to determine if a page has events they may be\ninterested in.\n\n\nIf you have event listings on your site, we encourage you to review the\n[events documentation](/search/docs/appearance/structured-data/event)\nwe've prepared to help you get started. Please note, however, that marking up your content is not\na guarantee that Rich Snippets will show for your site. Just as we did for previous formats, we\nwill take a gradual approach to incorporating the new event snippets to ensure a great user\nexperience along the way.\n\nStay tuned for more developments in Rich Snippets throughout the year!\n\nWritten by Mike Danylchuk and Nitin Shetti"]]
