丰富网页摘要指南
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根据您的偏好保存内容并对其进行分类。
2012年10月17日星期三
发表者:Jeremy Lubin,用户体验专家;
Pierre Far
,网站管理员趋势分析师
原文:
Rich snippets guidelines
传统纯文本的搜索结果网页摘要的目的是总结我们的搜索结果中某个页面的内容。丰富网页摘要(如上图所示)则允许网站管理员使用他们能添加到自己网页中的结构化数据标记,帮助我们提供更好的总结。今天我们要介绍一套
指南
,帮助您为丰富网页摘要实施优质的结构化数据标记。
一旦您正确地将结构化数据标记添加到您的网站,丰富网页摘要就会在该标记的基础上通过算法生成。如果某个页面上的标记提供对该页面内容的准确描述,是最新的,在页面上可见且可被用户轻松发现,我们的算法就更有可能在Google搜索结果中决定显示丰富网页摘要。
此外,如果某个页面上的丰富网页摘要标记是垃圾内容,具有误导性,或具有攻击性,那么我们的算法就很有可能会忽略该标记,并提供一个纯文本网页摘要。请记住,虽然丰富网页摘要是通过算法生成的,但是如果我们发现有损Google用户上网体验的行为,我们有权采取手动处理方式(例如,针对某个特定网站禁用丰富网页摘要)。
下面用一些例子来说明这些指导方针:
•
如果您的页面是关于某支乐队的,确保您标记的演唱会是该乐队要演出的,而不是由相关的其他乐队或同在一个城市的其他乐队要演出的。
•
如果您通过自己的网站销售产品,确保每一页上的评论都是关于该页面上的产品的,而不是关于店铺本身的。
•
如果您的网站提供歌词,确保上面的评论是关于歌词质量的,而不是关于歌曲质量的。
除了我们今天要发布的一般丰富网页摘要质量指南外,您还会在我们的
帮助中心
找到关于特定类型丰富网页摘要的使用指南。跟往常一样,如果您有任何问题或意见,请登录
网站管理员帮助论坛
告诉我们。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2012-10-01。
[null,null,["最后更新时间 (UTC):2012-10-01。"],[[["\u003cp\u003eRich snippets enhance search results by using structured data markup to provide better summaries of web page content.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's algorithms determine when to display rich snippets based on the accuracy, relevance, and visibility of the structured data markup.\u003c/p\u003e\n"],["\u003cp\u003eSpammy, misleading, or abusive markup can result in Google ignoring it and displaying traditional text-only snippets instead.\u003c/p\u003e\n"],["\u003cp\u003eSpecific guidelines for different types of rich snippets can be found in Google's Help Center and general guidelines emphasize accurate and relevant data usage.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages feedback and questions through the Webmaster Help Forum for any structured data markup concerns or inquiries.\u003c/p\u003e\n"]]],["Webmasters can use structured data markup to generate rich snippets in search results, enhancing page summaries. Guidelines ensure the quality of this markup, emphasizing accurate, up-to-date, and visible data. Examples include marking up concerts only for the band featured on the page, product reviews specific to that product, and lyric reviews focused on lyrics. Misleading or spammy markup may result in algorithmically ignored rich snippets or manual action. Specific guidelines are in the Help Center.\n"],null,["# Rich snippets guidelines\n\nWednesday, October 03, 2012\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For the current guidelines, check the [general\n| structured data guidelines](/search/docs/appearance/structured-data/sd-policies).\n\n\nTraditional, text-only, search result snippets aim to summarize the content of a page in our\nsearch results. Rich snippets (shown above) allow webmasters to help us provide even better\nsummaries using structured data markup that they can add to their pages. Today we're introducing a set of\n[guidelines](/search/docs/appearance/structured-data/intro-structured-data#guidelines)\nto help you implement high quality structured data markup for rich snippets.\n\n\nOnce you've correctly added structured data markup to you site, rich snippets are generated\nalgorithmically based on that markup. If the markup on a page offers an accurate description of\nthe page's content, is up-to-date, and is visible and easily discoverable on your page and by\nusers, our algorithms are more likely to decide to show a rich snippet in Google's search results.\n\n\nAlternatively, if the rich snippets markup on a page is spammy, misleading, or otherwise abusive,\nour algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in\nmind that, while rich snippets are generated algorithmically, we do reserve the right to take manual\naction (for example, disable rich snippets for a specific site) in cases where we see actions that hurt\nthe experience for our users.\n\nTo illustrate these guidelines with some examples:\n\n- If your page is about a band, make sure you mark up concerts being performed by that band, not by related bands or bands in the same town.\n- If you sell products through your site, make sure reviews on each page are about that page's product and not the store itself.\n- If your site provides song lyrics, make sure reviews are about the quality of the lyrics, not the quality of the song itself.\n\n\nIn addition to the general\n[rich snippets quality guidelines](/search/docs/appearance/structured-data/sd-policies)\nwe're publishing today, you'll find usage guidelines for specific types of rich snippets in our\n[Help Center](/search/docs/appearance/structured-data/search-gallery). As always,\nif you have any questions or feedback, please tell us in the\n[Webmaster Help Forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:structured_data)).\n\n\nPosted by Jeremy Lubin, Consumer Experience Specialist, \\&\n[Pierre Far](/search/blog/authors/pierre-far),\nWebmaster Trends Analyst"]]