New Structured Data Testing Tool, documentation, and more
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Thursday, January 15, 2015
Structured data markup helps your content get discovered in search results and across Google
properties. We're excited to share several updates to help you author and publish markup on your
website:
The new Structured Data Testing Tool better
reflects how Google interprets a web page's structured data markup.
It provides the following features:
- Validation for all Google features powered by structured data
- Support for markup in the JSON-LD syntax, including in dynamic HTML pages
- Clean display of the structured data items on your page
- Syntax highlighting of markup problems right in your HTML source code
New documentation and simpler policy
We've clarified our documentation for the vocabulary supported in structured data based on
webmasters' feedback. The new documentation
explains the markup you need to add to enable different search features for your content, along
with code examples in the supported syntaxes. We'll be retiring the old documentation soon.
We've also simplified and clarified our
policies on using structured data.
If you believe that another site is abusing Google's rich snippets quality guidelines, please let
us know using the
rich snippets spam report form.
Expanded support for JSON-LD
We've extended our support for schema.org
vocabulary in
JSON-LD syntax
to
new use cases: company
logos and contacts, social profile links, events in the Knowledge Graph, the sitelinks search box,
and event rich snippets. We're working on expanding support to additional markup-powered features
in the future.
As always, we welcome your feedback and questions; please post in our
Webmaster Help forums.
Posted by Pierre Far, Webmaster Trends Analyst, Tatsiana Sakhar, Search Quality Analyst,
Zach Clifford, Software Engineer
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
[null,null,[],[[["\u003cp\u003eStructured data markup enhances content visibility in Google Search and other Google products.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has launched a new Structured Data Testing Tool, improved documentation and policies, and broadened support for JSON-LD.\u003c/p\u003e\n"],["\u003cp\u003eThe updated Structured Data Testing Tool validates all Google features using structured data, supports JSON-LD, and clearly displays structured data elements.\u003c/p\u003e\n"],["\u003cp\u003eRevised documentation provides clear guidelines and code examples for implementing structured data markup for various search features.\u003c/p\u003e\n"],["\u003cp\u003eGoogle expanded JSON-LD support to new use cases, including company information, social profiles, events, and sitelinks search box.\u003c/p\u003e\n"]]],["Google announced updates for structured data markup, improving content discoverability. Key changes include a new Structured Data Testing Tool reflecting Google's interpretation, comprehensive documentation and policy guidelines for web features powered by structured data, and expanded support for the JSON-LD markup syntax. The tool validates all Google features, supports JSON-LD, and highlights markup issues. New use cases for JSON-LD include company logos, contacts, social profiles, events, and sitelinks search.\n"],null,["# New Structured Data Testing Tool, documentation, and more\n\nThursday, January 15, 2015\n\n\nStructured data markup helps your content get discovered in search results and across Google\nproperties. We're excited to share several updates to help you author and publish markup on your\nwebsite:\n\n- A new [Structured Data Testing Tool](/search/docs/advanced/structured-data) to better reflect Google's interpretation of your content\n- [Improved documentation](/search/docs/appearance/structured-data/intro-structured-data) and policy guidelines for Google features powered by structured data on the web\n- Expanded support for the [JSON-LD markup syntax](/search/docs/appearance/structured-data/intro-structured-data#structured-data-format)\n\nStructured Data Testing Tool\n----------------------------\n\n\nThe new [Structured Data Testing Tool](/search/docs/advanced/structured-data) better\nreflects how Google interprets a web page's structured data markup.\n\nIt provides the following features:\n\n- Validation for all Google features powered by structured data\n- Support for markup in the JSON-LD syntax, including in dynamic HTML pages\n- Clean display of the structured data items on your page\n- Syntax highlighting of markup problems right in your HTML source code\n\nNew documentation and simpler policy\n------------------------------------\n\n\nWe've clarified our documentation for the vocabulary supported in structured data based on\nwebmasters' feedback. The [new documentation](/search/docs/appearance/structured-data/intro-structured-data)\nexplains the markup you need to add to enable different search features for your content, along\nwith code examples in the supported syntaxes. We'll be retiring the old documentation soon.\n\n\nWe've also simplified and clarified our\n[policies on using structured data](/search/docs/appearance/structured-data/sd-policies).\nIf you believe that another site is abusing Google's rich snippets quality guidelines, please let\nus know using the\n[rich snippets spam report form](https://www.google.com/webmasters/tools/spamreportform).\n\nExpanded support for JSON-LD\n----------------------------\n\n\nWe've extended our support for [schema.org](https://schema.org/)\nvocabulary in\n[JSON-LD syntax](https://www.w3.org/TR/json-ld/#embedding-json-ld-in-html-documents)\nto\n[new use cases](/search/docs/appearance/structured-data/intro-structured-data): company\nlogos and contacts, social profile links, events in the Knowledge Graph, the sitelinks search box,\nand event rich snippets. We're working on expanding support to additional markup-powered features\nin the future.\n\n\nAs always, we welcome your feedback and questions; please post in our\n[Webmaster Help forums](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:structured_data)).\n\n\nPosted by Pierre Far, Webmaster Trends Analyst, Tatsiana Sakhar, Search Quality Analyst,\nZach Clifford, Software Engineer"]]
