2021 年 Google I/O 大会上宣布的搜索相关功能
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2021 年 5 月 27 日，星期四
Google I/O 大会是我们一年一度的开发者盛会，今年完全采用虚拟形式。但是，和任何虚拟或现场活动一样，这场为期三天的活动涵盖了大量信息。如果您错过了此活动，您可能会对下文列出的一些搜索相关资讯和公告感兴趣。
主旨演讲介绍了 Google 如何致力于在重要时刻提供有用的帮助。Sundar 宣布了一项名为 Multitask Unified Models (MUM) 的新产品开发里程碑，其中 MUM 建立在现有的开源 AI 架构之上，旨在解决复杂的信息难题。MUM 能够跨大量语言和任务进行交叉训练，以便更好地理解信息。这一领域的发展有助于我们更好地理解查询以及网络上的网页。这些变更尚未生效，您无需为此更新自己的网站。接下来即将推出的其他搜索功能包括 Google 智能镜头、搜索中的 AR 和关于这条结果。
如果您是搜索引擎优化 (SEO) 人员和开发者，不妨先观看我们的搜索的新变化视频。在此次演讲中，您将了解到适用于视频内容的两个新架构标记。Clip 标记现已可用于包含视频的任何网站，SeekToAction 标记目前处于 Beta 版测试阶段。借助这些标记，Google 可在搜索结果中显示视频的重要时刻。
为帮助开发者为即将生效的排名规则变更做好准备，我们举办了网页体验技术会议，其中包括关于我们如何在桌面版 Google 搜索结果中使用网页体验的公告。
在其中一次聚会上，Google 宣布在美国为 Chrome Canary 版推出“关注”功能。利用“关注”这项实验性功能，用户只需在 Chrome 中点按“关注”按钮，即可关注他们在意的网站，包括从大型发布商到小型社区博客在内的各种网站。本次聚会内容包含受众群体互动和关注整个网络上的发布商网站。我们还讨论了 Google 正与网络发布商和开发者社区一起在这个领域中开发的功能。
我们还举办了多场与核心网页指标相关的会议：
如需详细了解如何在网络上创建更现代的内容，请查看网络上的沉浸式故事讲述。
尽管会议采用虚拟形式，但在活动期间您有机会与其他 SEO 人员进行互动。在 I/O Adventure 的网络圆顶中有一个搜索区域。此外，我们还举办了技术 SEO 展示说明会和聚会，并很高兴看到世界各地的用户参加了这些由 Martin Splitt 主持的交流和问答会议。
发布者：Google 搜索关系项目经理 Terry Ednaco
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle I/O 2021 introduced MUM, a new AI milestone for solving complex search queries by understanding information across languages and tasks.\u003c/p\u003e\n"],["\u003cp\u003eNew schema markups for videos, \u003ccode\u003eClip\u003c/code\u003e and \u003ccode\u003eSeekToAction\u003c/code\u003e, were announced to highlight key moments in search results.\u003c/p\u003e\n"],["\u003cp\u003ePage experience will be a ranking factor for desktop search results, with resources like a technical session and announcements to aid developers.\u003c/p\u003e\n"],["\u003cp\u003eAn experimental "Follow" feature in Chrome Canary (US) enables users to follow websites, fostering audience engagement.\u003c/p\u003e\n"],["\u003cp\u003eCore Web Vitals were a central focus with sessions on new developments, business impact, and an "Ask Me Anything" format.\u003c/p\u003e\n"]]],["Google I/O 2021 featured Search-related updates, including the introduction of Multitask Unified Models (MUM) for complex information understanding. New schema markups, `Clip` and `SeekToAction`, enhance video key moments in Search. The Page Experience update is coming to desktop results. A \"Follow\" feature in Chrome Canary allows users to follow websites. Several sessions focused on Core Web Vitals. Also, the event facilitated networking among SEO professionals.\n"],null,["# Search at Google I/O 2021\n\nThursday, May 27, 2021\n\n\n[Google I/O](https://events.google.com/io/) is our annual developer\nfestival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot\nof information was covered over the three-day event. In case you missed it, here is a list of some\nSearch-related news and announcements that might be of interest to you.\n\n\nThe [keynote](https://www.youtube.com/watch?v=XFFrahd05OM) covered how\nGoogle aims to be helpful in moments that matter. Sundar announced a\n[new product\ndevelopment milestone called Multitask Unified Models (MUM)](https://www.blog.google/products/search/introducing-MUM), which builds on open, existing AI\narchitectures to solve complex info challenges. MUM is able to cross-train across many languages\nand tasks to better understand information. Advances in this area will help us better understand\nqueries as well as pages on the web. These changes are not live yet, and you don't need to make\nany updates on your website for this. Other Search features that are next on the horizon include\n[Google Lens](https://lens.google/), [AR in Search](https://arvr.google.com/ar/),\nand [About this Result](https://blog.google/products/search/about-search-results/).\n\n\nFor SEOs and developers, a good place to start is our [What's\nnew in Search](https://www.youtube.com/watch?v=VRmDxNBhzow) video. In this talk, you'll hear about two new schema markups available for\nvideo content. [`Clip` markup](/search/docs/appearance/structured-data/video#clip) is now available to\nany site with videos, and [`SeekToAction`\nmarkup](/search/docs/appearance/structured-data/video#seek) is in beta. These markups can enable Google to display [key\nmoments](/search/docs/appearance/video#key-moments) for your videos in Search. \n\n\nTo help developers prepare for the [upcoming ranking change](/search/blog/2021/04/more-details-page-experience), we hosted a [Page Experience technical session](https://www.youtube.com/watch?v=h00kn5J-F2Q), including an [announcement](https://searchengineland.com/google-page-experience-update-will-come-to-desktop-pages-348723) for how we're using page experience for desktop Google Search results.\n\n\nDuring one of the meetups, Google announced [Follow\non Chrome Canary in the US](https://blog.chromium.org/2021/05/an-experiment-in-helping-users-and-web.html). Follow is an experimental feature designed to allow people to\nfollow the websites they care about, from large publishers to small neighborhood blogs, by tapping\na Follow button in Chrome. This meetup covered audience engagement and following publisher\nwebsites across the web. There was a discussion about the feature Google has been developing in\nthis space with the web publisher and developer community.\n\n\nWe also hosted several sessions about Core Web Vitals:\n\n- [What's new in Web\n Vitals](https://www.youtube.com/watch?v=XxvHY4wC8Co)\n- [Business impact of Core\n Web Vitals](https://www.youtube.com/watch?v=nPmAE0YjGK0)\n- [Ask Me Anything session](https://www.youtube.com/watch?v=HWm6WNkHs90)\n\n\nTo learn more about how to create more modern content on the web, check out\n[Immersive storytelling on\nthe web](https://www.youtube.com/watch?v=eNTPwBZXqW0).\n\n\nAlthough virtual, there were opportunities to mingle with other SEOs during the event. There was\na Search area in the Web dome on I/O Adventure. In addition, we also hosted Technical SEO show\nand tells and meetups, and it was nice to see people from all over the world attend these networking\nand Q\\&A sessions hosted by Martin Splitt.\n\n\nPosted by [Terry Ednacot](https://twitter.com/terryednacot),\nSearch Relations Program Manager"]]
