利用 Google 搜索中的优惠信息页吸引买家
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2021 年 7 月 21 日，星期三
您可以为更多促销活动创建优惠信息页，并遵循以下最佳做法，从而充分利用 Google 搜索优惠轮播界面。
为您的所有活动创建优惠信息页
现在，Google 上每天发生的购物活动超过 10 亿次，在节日季，人们在 Google 上搜索黑色星期五和网购星期一相关优惠活动的热度也会大幅上升。
从去年开始，我们继续优化并改进了优惠轮播界面，扩展其应用场合以涵盖其他热门促销活动，例如劳动节和阵亡将士纪念日促销。
要充分利用优惠轮播界面，请为每个促销活动创建优惠信息页。
优惠轮播界面目前仅面向美国市场提供，适用于部分促销活动。
遵循适用于优惠信息页的最佳做法
去年，我们分享了适用于黑色星期五和网购星期一的最佳做法。
具体建议包括：
- 为黑色星期五和网购星期一创建专题页
- 每年使用相同的网址
- 尽早创建专题页，以便 Google 将其编入索引
- 遵循搜索引擎优化 (SEO) 标准最佳做法
- 在首页添加指向促销专题页的链接
- 添加高画质图片
基于去年的经验，为了让您能够通过优惠轮播界面更好地覆盖买家，我们现在推荐以下最佳做法。
- 为每个推广活动创建一个专题页。建议您为所有特别促销活动创建优惠信息页，而不仅限于黑色星期五和网购星期一。
- 在网页标题中添加活动说明，例如“2021 年黑色星期五优惠活动”。
网页标题通常会包含在优惠轮播界面显示的文字中。
- 添加与促销活动相关的图片。
添加醒目的图片，便于买家了解您的优惠活动。例如，展示促销商品或添加突出显示特别优惠或折扣的横幅文字。
虽然 Google 一般不建议在图片中使用横幅文字，但在优惠信息页的图片上添加文字有时非常有用。图片中的任何文本都应在优惠信息页有对应文字内容，且应当为图片添加恰当的替代文本属性。为了尽可能降低图片在优惠轮播界面中被剪裁的可能性，我们建议您使用宽高比为 4:3 到 3:4 之间的图片。
- 在网页内容中添加活动说明文字。这有助于 Google 正确将优惠信息页与特定促销相关联。
- 如果您在活动当天公布促销详情，请提前添加关于活动的一般信息，以便 Google 了解优惠信息页与活动相关，然后在更新网页后，请求 Google 重新抓取网页，以便提高更新后的内容及时编入索引的几率。
除了创建优惠信息页之外，您还可以在 Google Merchant Center 中注册您的促销活动，以便在更多 Google 平台上展示您的优惠活动。有关优惠轮播界面的详细信息，请参阅帮助中心内有关使您更轻松地在 Google 上显示最佳优惠活动的通知。
如果您有任何疑问，请咨询帮助论坛中的专家，或在 Twitter 上给我们留言。
发布者：Google 搜索关系团队 Alan Kent
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eGoogle Search is expanding the deals carousel to more sales events beyond Black Friday and Cyber Monday to help businesses reach more shoppers.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated pages for all promotional events, including relevant images and event descriptions in the title and page content.\u003c/p\u003e\n"],["\u003cp\u003eTo ensure timely indexing, create pages early, follow SEO best practices, and request recrawling after updating content for day-of-event reveals.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing for the deals carousel can enhance visibility on Google Search during sales events, alongside registering promotions in Google Merchant Center for broader reach.\u003c/p\u003e\n"]]],["To maximize the Google Search deals carousel, create dedicated pages for each sales event, not just major ones like Black Friday and Cyber Monday. Include the event name in the page title and add a relevant, high-quality image (4:3 to 3:4 aspect ratio). Populate the page with text describing the event, and update it as necessary. You can ask Google to recrawl updated pages. Additionally, register promotions in Google Merchant Center to increase visibility.\n"],null,["# Engage shoppers with deal pages in Google Search\n\nWednesday, July 21, 2021\n\n\nGet the most out of the Google Search deals carousel by creating deals pages for more\nsales events and following these best practices.\n\nCreate deals pages for all of your events\n-----------------------------------------\n\n\nThere are now over a billion shopping sessions on Google everyday and there is a massive rise\nin interest for Black Friday and Cyber Monday deal queries on Google during the holiday season.\n\n\nSince last year, we've continued to refine and improve the deals carousel, expanding its use to\nother popular sales events such as Labor Day and Memorial Day sales.\n\n\nTo get the most out of the deals carousel, create pages for each of your sales events.\nThe deals carousel is currently limited to the US and operational for limited sales events.\n\nFollow these best practices for deals pages\n-------------------------------------------\n\n\nLast year we shared\n[best practices for Black Friday and Cyber Monday pages](/search/blog/2020/10/best-practices-black-friday).\nThis advice included:\n\n- Create dedicated pages for Black Friday and Cyber Monday\n- Reuse the same URL each year\n- Create your pages early so that Google can index them\n- Follow standard SEO best practices\n- Link to the sale page from your home page\n- Include a high quality image\n\n\nBased on experiences from last year, in order for you to better reach shoppers through\nthe deals carousel, we now recommend the following best practices.\n\n- **Create a dedicated page for each promotional event.** We encourage you to create deals pages for all special promotional events, not just Black Friday and Cyber Monday.\n- **Include the event description in the page title,** such as \"Black Friday 2021 Deals\". The page title is often incorporated into the text shown in the deals carousel.\n- **Include an image relevant to the sale.** Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. While Google generally discourages banner text in images, text in images can help on deals pages. Any text in an image should be reflected in the textual content on the page and in an [appropriate alt text attribute](/search/docs/appearance/google-images#use-descriptive-alt-text). To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.\n- **Put text describing the event in the page contents.** This can help Google correctly identify the page as relevant to a specific sale.\n- **If you reveal sales details on the day of the event,** include general information about the event in advance so Google can understand that the page is relevant, and then [ask Google to recrawl your page](/search/docs/crawling-indexing/ask-google-to-recrawl) after it is updated to increase the likelihood that your updated content gets indexed in time.\n\n\nIn addition to creating deals pages, you may also wish to\n[register your promotions in Google Merchant Center](https://support.google.com/merchants/answer/7322214)\nto help surface your deals across more surfaces on Google.\nFor more details about the deals carousel, check out our help center announcement on\n[Making it easier to get your best deals on Google](https://blog.google/products/shopping/making-it-easier-to-find-deals).\n\n\nIf you have any questions, check in with the experts in the\n[Help forum](https://support.google.com/webmasters/go/community)\nor drop us a comment on [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Relations"]]
