关于说明链接用意和垃圾链接更新的提醒
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2021 年 7 月 26 日，星期一
现如今，网络创作者可以通过多种方法利用其网站和博客创收。其中一些方法会生成出站链接；如果过度生成出站链接且未能正确加以注解，就可能会违反我们的质量指南。在这篇博文中，我们想分享一条提醒，告诉您如何处理可能有商业性质的链接，以及我们如何继续努力减少垃圾链接对搜索结果的不良影响。
最佳做法
Google 通过多种方式来了解哪些内容可能对搜索者有帮助，链接便是其中一种。只要链接正当合规，就可能对接收链接的网站有益。最佳做法之一便是避免使用违反链接方案指南的链接获取方法。特别是当您出站链接到其他网站时，请务必适当说明这些链接的用意。下面是一些更具体的指南，可帮助网站所有者管理涉及付款、赞助的链接或具有其他商业性质的链接。
联属营销链接
博主和发布商有时会在商品评价页或导购页等页面上提供联属营销链接，这是他们通过流量创收的常见方法之一。一般来说，在网站上利用联属营销链接创收是没有问题的。但是，我们要求参与联属计划的网站使用 rel="sponsored" 来说明这类链接的用意，无论这类链接是手动还是动态创建的。
我们一直在努力改进与商品相关的搜索排名，并更好地奖励优质内容，如果发现有网站未能适当说明联属营销链接的用意，我们可能会采取手动操作，以防这些链接对 Google 搜索造成不良影响，我们的系统也可能会采取算法操作。手动操作和算法操作都可能会影响网站在 Google 搜索中的显示效果，因此请尽可能避免可能会导致此类操作的情况。
赞助博文和客座博文
网站创收的另一种常见方式是接受来自其他网站的赞助博文和客座博文。这类文章由某个网站或以某个网站的名义撰写，并发布在其他网站上。过去，我们发现散播劣质赞助博文和客座博文的活动主要是为了获得链接。
尽管我们在检测和抵御此类链接方案方面取得了很大的进步，但仍强烈建议网站所有者为这类链接标注适当的 rel 值。如果我们检测到有网站在发布或获取链接的过程中过度使用了赞助博文和客座博文，且没有添加适当的链接标记，我们可能会像处理联属营销链接那样采取算法操作和手动操作。
改进我们的系统以抵御垃圾链接
总体而言，得益于我们对排名系统和网络垃圾检测系统的持续改进，在过去二十年中，垃圾链接的效力显著降低。同时，还要感谢大多数遵循我们指南的网站，它们都着力于打造绝佳的用户体验和提供优质内容。但百尺竿头也可更进一步，尤其是我们发现有些网站为了操纵排名而故意打造垃圾链接，而且通常采取欺骗性方式。
提升搜索结果质量是我们一贯不懈的追求。为此，我们今天发布了一项旨在防范垃圾链接的新变更，名为“垃圾链接更新”。此算法更新将在接下来的两周内推出，它能更有效地识别和抵御垃圾链接，作用范围更广泛，且支持多种语言。参与垃圾链接活动的网站在 Google 搜索中的显示方式会发生变化，因为我们的算法会重新评估这些链接。
网站所有者应一如既往地确保入站链接和出站链接均遵守链接方面的最佳做法。与操纵链接相比，专注于制作优质内容和提升用户体验总能获得更好的效果。建议您使用正确标记的链接来提升网站知名度，并运用正确标记的联属营销链接来通过网站创收。
如果您有任何疑问，可以在我们的 Google 搜索中心社区与专家讨论，或通过公开渠道与我们联系。
发布者：搜索质量分析师 Duy Nguyen
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
[null,null,[],[[["\u003cp\u003eWebsite owners should appropriately qualify affiliate, sponsored, and guest post links with \u003ccode\u003erel="sponsored"\u003c/code\u003e to avoid negatively impacting search rankings.\u003c/p\u003e\n"],["\u003cp\u003eGoogle is launching a "link spam update" to identify and nullify link spam across multiple languages, further reducing its effectiveness.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's ranking systems now better reward high-quality content and prioritize good user experience over manipulative link-building practices.\u003c/p\u003e\n"],["\u003cp\u003eManual and algorithmic actions may be taken against websites that participate in link schemes or fail to properly tag commercial links.\u003c/p\u003e\n"],["\u003cp\u003eDespite improvements, Google continues to refine its systems to combat evolving link spam techniques and maintain search result quality.\u003c/p\u003e\n"]]],["Web creators monetizing through affiliate, sponsored, or guest posts must properly tag outbound links. Affiliate links should use `rel=\"sponsored\"`. Failure to qualify these links can result in manual or algorithmic penalties, impacting search visibility. Google launched a \"link spam update\" to identify and nullify link spam, reassessing sites with manipulative links. The focus should be on high-quality content and user experience rather than link manipulation. Website owners should follow link best practices, including tagging.\n"],null,["# A reminder on qualifying links and our link spam update\n\nMonday, July 26, 2021\n\n\nWeb creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone and not annotated correctly, could violate our [quality guidelines](/search/docs/essentials/spam-policies#link-spam). In this post, we want to share a reminder on how to deal with links that might have a commercial nature and how we continue to work to lessen the impact of link spam on our results.\n\nBest practices\n--------------\n\n\nLinks are one of the ways Google understands what content may be helpful to searchers, and they can be good for sites to receive, as long as they're well deserved. A best practice is to avoid methods of acquiring links that violate our guidelines against [link schemes](/search/docs/essentials/spam-policies#link-spam). In particular, if you're linking out to other sites, make sure to [qualify those links appropriately](/search/docs/advanced/guidelines/qualify-outbound-links). Here are some more specific guidelines to help site owners manage links that involve payment, sponsorship, or are otherwise commercial in nature.\n\nAffiliate links\n---------------\n\n\nAffiliate links on pages such as product reviews or shopping guides are a common way for blogs and publishers to monetize their traffic. In general, using affiliate links to monetize a website is fine. We ask sites participating in affiliate programs to [qualify these links with `rel=\"sponsored\"`](/search/docs/advanced/guidelines/qualify-outbound-links), regardless of whether these links were created manually or dynamically.\n\n\nAs a part of our ongoing effort to [improve ranking for product-related searches and better reward high-quality content](/search/blog/2021/04/product-reviews-update), when we find sites failing to qualify affiliate links appropriately, we may issue [manual actions](https://support.google.com/webmasters/answer/9044175) to prevent these links from affecting Search, and our systems might also take algorithmic actions. Both manual and algorithmic actions may affect how we see a site in Search, so it's good to avoid things that may cause actions, where possible.\n\nSponsored and guest posts\n-------------------------\n\n\nAnother common way sites can monetize is by accepting sponsored and guest posts from other sites. These are articles written by or in the name of one website and published on a different website. In the past, we observed [campaigns of low quality sponsored and guest posts](/search/blog/2017/05/a-reminder-about-links-in-large-scale) primarily intended to gain links.\n\n\nWhile we have gotten significantly better at detecting and nullifying such [link schemes](/search/docs/essentials/spam-policies#link-spam), we still strongly recommend that site owners apply the [appropriate rel values](/search/docs/advanced/guidelines/qualify-outbound-links) to these links. When we detect sites engaging in either publishing or acquiring links with excessive sponsored and guest posting without proper link tags, algorithmic and manual actions may be applied, similar to affiliate links.\n\nImproving our systems to fight link spam\n----------------------------------------\n\n\nOverall, the effectiveness of link spam has been greatly reduced over the past two decades, thanks to our constant improvements in our ranking systems and spam detection systems. Thanks are also due to the large majority of sites that follow our guidelines, focusing on building websites with great user experience and providing high quality content. Still, there's always room for improvement, especially as we observe sites intentionally building spammy links with the intent of manipulating ranking, often in deceptive ways.\n\n\nIn our continued efforts to improve the quality of the search results, we're launching a new link spam fighting change today---which we call the \"link spam update.\" This algorithm update, which will rollout across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.\n\n\nAs always, site owners should make sure that they are following the [best practices on links](/search/docs/essentials/spam-policies#link-spam), both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.\n\n\nIf you have any questions, you can discuss with experts in our [Google Search Central Community](https://support.google.com/webmasters/community), or get in touch on our [public channels](/search/help).\nPosted by [Duy Nguyen](/search/blog/authors/duy-nguyen), Search Quality Analyst"]]
